Musings of a Marketing Maven

Here’s a wid­get that will let you search my library for books on:

• busi­ness strat­egy, com­pet­i­tive advantage
• inno­va­tion and inno­va­tion management
• brand strat­egy and brand management
• mar­ket research
• cus­tomer management
• how cus­tomers shop, how they buy
• con­sult­ing prac­tice management

The wid­get links to Ama­zon, in case any of the search results belong on your book­shelf too.

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