There’s a real tension in Corporate America between the individual’s desire for creative expression — to make a mark — and the corporation’s desire to cut costs.
When that individual happens to be a product manager, a marketing or brand manager, or a “creative,” it’s not uncommon for them to drive new variations in how the [...]
Entries from October 2007
The Cost of Individual Expression
October 22nd, 2007 · No Comments
Tags: Brand Matters · Marketing
Interface Matters
October 21st, 2007 · No Comments
Yesterday I was reminded that interfaces, if untested for a critical use case, can have potentially disastrous consequences.
In this case the interface was between the rubber friction pads at the bottom of a long extension ladder and the rain slick Trex surface of a deck. While cleaning gutters vigorously after a recent windstorm, my husband [...]
Tags: Tools & Technology
People & The Essence of Things
October 18th, 2007 · No Comments
Several years ago IDC presented a segmentation model for mobile device users that included a cluster called “minimalists.” Minimalists routinely use technology-based products for home and work, but want products without complexity or unnecessary features. Minimalists want a phone to be a phone — not a camera, game console or FM radio. They want a [...]
Tags: Back to Basics · Marketing · Tools & Technology