There’s a real tension in Corporate America between the individual’s desire for creative expression — to make a mark — and the corporation’s desire to cut costs. When that individual happens to be a product manager, a marketing or brand manager, or a “creative,” it’s not uncommon for them to drive new variations in how the […]
Entries from October 22nd, 2007
Interface Matters
October 21st, 2007 · Comments Off · Tools & Technology
Yesterday I was reminded that interfaces, if untested for a critical use case, can have potentially disastrous consequences. In this case the interface was between the rubber friction pads at the bottom of a long extension ladder and the rain slick Trex surface of a deck. While cleaning gutters vigorously after a recent windstorm, my […]
Tags: interface
& The Essence of Things">People & The Essence of Things
October 18th, 2007 · Comments Off · Back to Basics, Marketing, Tools & Technology
Several years ago IDC presented a segmentation model for mobile device users that included a cluster called “minimalists.” Minimalists routinely use technology-based products for home and work, but want products without complexity or unnecessary features. Minimalists want a phone to be a phone — not a camera, game console or FM radio. They want a […]
Tags: mobile phones·product development·segmentation·technology marketing