A while ago, Forrester Research analyst Brian Haven asked who’s at fault when there’s a serious disconnect between the brand promise conveyed by the advertising campaign, and what a person experiences later. Is it the agency or the company (brand owner) that’s accountable?
Entries from November 19th, 2007
When Advertising Misrepresents the Brand, Who’s Accountable?
November 19th, 2007 · Comments Off · Brand Matters, Marketing
Tags: accountability·advertising·brand experience·brand promise·experience design
Mobile Advertising — Who Wants It?
November 18th, 2007 · 2 Comments · Marketing
From everything I read, the advertising industry can’t wait to get its hands on the next big untapped inventory of screen “real estate” and consumer attention — our mobile phones. Google’s rationale for developing and promoting Android, their mobile OS platform, has to be largely motivated by the billions they hope to earn by enabling […]
Tags: Android·Google·mobile ads
How Well Do You Design Your Projects?
November 14th, 2007 · Comments Off · Back to Basics
The relative success or failure of most projects is determined at the outset, by how well the project is defined and scoped, roles clarified, and expectations set. This is critical if you aim for high-impact results.
Bad Marketing Can Be Offensive
November 13th, 2007 · Comments Off · Marketing
I wince when direct marketers trumpet their expertise at managing so-called “conversations” with customers or prospects. It must be that their definition of a conversation and mine are really different. Poor DM execution often reveals how far vendors really are from what truly matters in conversation: listening and responding appropriately to what the other party says.
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A Small Gem from Microsoft, For Bloggers
November 12th, 2007 · Comments Off · Tools & Technology
Bloggers who prefer WYSIWYG writing and editing tools will appreciate Windows Live Writer. It’s a desktop application that lets you compose new entries when offline, preview the post as it will look online, and then upload it to wherever your blog is being hosted. Although no doubt optimized for Windows Live Spaces (Microsoft’s blog hosting […]
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& iPhones">Audiophiles & iPhones
November 6th, 2007 · Comments Off · Back to Basics, Tools & Technology
Sometimes I just want to get the best possible audio quality out of my iPhone, and that’s when I pull out some audiophile headphones. Take a look at these daisy-chained adapters!
Tags: audiophile·iPhone
Leopard Update
November 1st, 2007 · Comments Off · Tools & Technology
Well, it took a couple of hours to backup the hard drive and then install Leopard on my MacBook Pro. So far, so good. It’s been fast and very reliable. I haven’t done a thorough test, but so far, most of my applications are working just fine. The notebook recovers from sleep even more quickly […]
Tags: compatibility·Leopard·Mac OS X