Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

Musings of a Marketing Maven random header image

Entries from December 29th, 2007

Making Room for What Really Matters

December 29th, 2007 · Comments Off · Back to Basics, Bookshelf

As 2008 nears, I’m resolved to make room for a more bal­anced life, less clut­tered with frenzy and mean­ing­less busy­ness. Yoga helps, but it’s time to invest in some men­tal and lifestyle “house­keep­ing” as well. As a first step toward de-cluttering, I’ve decided to con­sult some expert coaches.

[Read more →]

Tags:

Giant Swiss Army Knife — A Metaphor for Smart Phones?

December 10th, 2007 · 2 Comments · Back to Basics

Wenger, man­u­fac­turer of the ven­er­a­ble Swiss Army knife, now sells a 3-pound mul­ti­func­tion “knife” with 87 tools and over 100 uses. No doubt intended for price-insensitive gad­get col­lec­tors, it car­ries a hefty price tag of $1200. It reminds me of the cur­rent gen­er­a­tion of smart phones.

[Read more →]

Tags:

Adobe Acrobat Connect — Not Ready for Prime Time

December 10th, 2007 · Comments Off · Tools & Technology

A few weeks ago a col­league rec­om­mended I try Adobe’s new web con­fer­enc­ing ser­vice, Adobe Acro­bat Con­nect. The pric­ing and value propo­si­tion looked pretty inter­est­ing for a con­sult­ing busi­ness like mine, so I thought I’d give it a try.

[Read more →]

Tags: ·

Google Adds Value to the iPhone

December 6th, 2007 · Comments Off · Tools & Technology

Mobile Insider’s Steve Smith con­fessed today to his “Google seduc­tion” — a whole new level of expe­ri­ence that Google deliv­ers to iPhone users via Google’s mobile-optimized ser­vices. First off, Google for iPhone excels at speed and effi­ciency, and the app shows how much this mat­ters in pulling a user in.

[Read more →]

Tags: ··

Live at Last

December 6th, 2007 · Comments Off · Marketing

Doing a major refresh to a web­site can be a daunt­ing task, no mat­ter what size your busi­ness is. For huge cor­po­ra­tions the chal­lenge is coor­di­nat­ing mes­sag­ing strate­gies and nego­ti­at­ing pri­or­ity con­flicts across inter­nal fief­doms. For a small busi­ness like mine, with­out a per­ma­nent in-house web team, find­ing the time (and the tal­ent) to overhaul […]

[Read more →]

Tags: ·

A Hybrid Notebook

December 1st, 2007 · 1 Comment · Tools & Technology

It’s taken longer to get here than expected, but I can now run either Win­dows Vista or Mac OS X Leop­ard from my Mac­Book Pro. What a treat — both oper­at­ing sys­tems on a sin­gle note­book that weighs less than 6 pounds. This will be a great con­ve­nience when trav­el­ing to work at a client’s […]

[Read more →]

Tags: ···