Musings of a Marketing Maven

As 2008 nears, I’m resolved to make room for a more balanced life, less cluttered with frenzy and meaningless busyness. Yoga helps, but it’s time to invest in some mental and lifestyle “housekeeping” as well. As a first step toward de-cluttering, I’ve decided to consult some expert coaches.

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Wenger, manufacturer of the venerable Swiss Army knife, now sells a 3-pound multifunction “knife” with 87 tools and over 100 uses. No doubt intended for price-insensitive gadget collectors, it carries a hefty price tag of $1200. It reminds me of the current generation of smart phones.

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A few weeks ago a colleague recommended I try Adobe’s new web conferencing service, Adobe Acrobat Connect. The pricing and value proposition looked pretty interesting for a consulting business like mine, so I thought I’d give it a try.

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Mobile Insider’s Steve Smith confessed today to his “Google seduction” — a whole new level of experience that Google delivers to iPhone users via Google’s mobile-optimized services.
First off, Google for iPhone excels at speed and efficiency, and the app shows how much this matters in pulling a user in.

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Doing a major refresh to a website can be a daunting task, no matter what size your business is. For huge corporations the challenge is coordinating messaging strategies and negotiating priority conflicts across internal fiefdoms.
For a small business like mine, without a permanent in-house web team, finding the time (and the talent) to overhaul the [...]

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It’s taken longer to get here than expected, but I can now run either Windows Vista or Mac OS X Leopard from my MacBook Pro. What a treat — both operating systems on a single notebook that weighs less than 6 pounds. This will be a great convenience when traveling to work at a client’s [...]

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