Musings of a Marketing Maven

Doing a major refresh to a website can be a daunting task, no matter what size your business is. For huge corporations the challenge is coordinating messaging strategies and negotiating priority conflicts across internal fiefdoms.

For a small business like mine, without a permanent in-house web team, finding the time (and the talent) to overhaul the website is its own challenge. But we finally went live today: check out www.informing-arts.com.

All of the creative professionals who helped me — the freelance designer, writer, photographer and web developer — all confess to the “cobbler’s shoes problem” — no time to work on their own sites. Perhaps they’ll be inspired to tackle their own updates over the holidays…

It’s been a labor of love for all of us.