Musings of a Marketing Maven

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Giant Swiss Army Knife — A Metaphor for Smart Phones?

December 10th, 2007

Wenger, manufacturer of the venerable Swiss Army knife, now sells a 3-pound multifunction “knife” with 87 tools and over 100 uses. No doubt intended for price-insensitive gadget collectors, it carries a hefty price tag of $1200. It reminds me of the current generation of smart phones.

 

Swiss-Army-knife

Like a smart phone it affords way more functions than most people need, and suffers from too much complexity as a result.

The performance of each individual function is probably mediocre, compared to a dedicated function tool — like the embedded cameras in smart phones compared to digital cameras. Or emailing or surfing the Net from a smart phone compared to browsing or emailing from a notebook computer.

In any case you won’t find me carrying one of these devices!

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2 Comments so far ↓

  • Sean Mandolini

    How did you get that font for your blog? I’m having trouble changing the font on my blog :/

    • Christine

      I’m using WordPress as a blogging platform, and a professionally designed theme. (See the footer for a link to a source for this theme.) And then I’ve got a custom stylesheet that enables me to switch the fonts. You’re seeing this font because it’s installed on your computer, and it’s one of the ones I specified. If you’re using a freebie blogging platform, you may not have the same flexibility to design your blog as I have.