Musings of a Marketing Maven

Today I was struck with how many peo­ple are writ­ing and debat­ing about the secrets to suc­cess­ful mar­ket­ing. Seth Godin has a new book out; the CMO Coun­cil has released a major report on B2B mar­ket­ing; and I stum­bled across a blog that chal­lenges the valid­ity of the clas­sic mar­ket­ing fun­nel. Pure brain candy.

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