Musings of a Marketing Maven

Christine Thompson> What’s on my mind

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Entries from January 2008

This Is a Great Time To Be a Marketer

January 23rd, 2008 · No Comments

Today I was struck with how many people are writing and debating about the secrets to successful marketing. Seth Godin has a new book out; the CMO Council has released a major report on B2B marketing; and I stumbled across a blog that challenges the validity of the classic marketing funnel. Pure brain candy.

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Tags: Bookshelf · Marketing