Musings of a Marketing Maven

Confession: after so many years of composing on a keyboard, I can no longer write or take notes quickly using a pen. Plus, my memory for details isn’t what it used to be.
My job requires me to interview key stakeholders or subject matter experts on topics that are important to my client, but often unfamiliar [...]

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Entrepreneurs and new product champions are always looking for the secret to market success. A popular formula is to hire “serial entrepreneurs” who’ve been successful before, assuming that success is transferable from one company to another.
This can be risky. As one 8-time entrepreneur writes,
Since time immemorial a post mortem of a failed company usually [...]

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The problem with PowerPoint is that it makes it so easy to bore your audience to death. (Been there, done that…)
We all know the seductive ease of creating a new presentation: setting up a dozen slides with titles, and then filling in the slides with endless bullet points.

It’s Too Easy to be Boring
The beauty [...]

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At some point in most consulting engagements, someone will ask, “Is everyone else as screwed up as we are?” The answer, of course, is yes. Most consultants’ business opportunities are created by their clients’ inability to solve (or communicate) vexing problems or challenges.
And now there’s a deceptively simple business book that can help you [...]

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