It must be the season for marketing planning. Recently I’ve gotten multiple requests for pointers on how to develop a great marketing plan – even from my spouse who’s in a marketing strategy role for a major wireless company. My reference library was packed away, due to an office remodel, so I launched a Google [...]
Tags: balanced scorecard·BSC·marketing plan·marketing planning·strategy map
A few months ago I wrote that Live Writer, then in beta, was the best product I’d seen from Microsoft in a long time. It was nimble, perfectly suited to the purpose, and well integrated with the leading blogging tools (including tools not offered by Microsoft). And the price was great: free! Well, now things [...]
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If you’ve read the Cluetrain Manifesto, you know that blogging originated from people’s burning desire to let their authentic voice be heard. Early bloggers were reacting against the watered-down, politically correct messages they were reading in the public media or writing for their employers. I’m now starting to run into clients who want their employees [...]
Tags: B2B marketing·blogging·brand
I’ve now installed Windows Vista for the second or third time on a Mac, and I have to say – Vista runs better on my MacBook Pro than it does on some of my dedicated PCs. I’ve been running Vista on a MacBook Pro for over a year, and am still happy. I confess to [...]
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