It must be the season for marketing planning. Recently I’ve gotten multiple requests for pointers on how to develop a great marketing plan – even from my spouse who’s in a marketing strategy role for a major wireless company. My reference library was packed away, due to an office remodel, so I launched a Google […]
Entries from January 14th, 2009
Looking for Resources on How to Write a Great Marketing Plan?
January 14th, 2009 · Comments Off · Bookshelf, Marketing
Tags: balanced scorecard·BSC·marketing plan·marketing planning·strategy map
What Happened to Windows Live Writer?
January 13th, 2009 · 2 Comments · Tools & Technology
A few months ago I wrote that Live Writer, then in beta, was the best product I’d seen from Microsoft in a long time. It was nimble, perfectly suited to the purpose, and well integrated with the leading blogging tools (including tools not offered by Microsoft). And the price was great: free! Well, now things […]
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Conflicts Looming? Personal Brands versus Corporate
January 9th, 2009 · Comments Off · Marketing, Social Media for Business
If you’ve read the Cluetrain Manifesto, you know that blogging originated from people’s burning desire to let their authentic voice be heard. Early bloggers were reacting against the watered-down, politically correct messages they were reading in the public media or writing for their employers. I’m now starting to run into clients who want their employees […]
Tags: B2B marketing·blogging·brand
PC Is Still a Mac">My Favorite PC Is Still a Mac
January 7th, 2009 · Comments Off · Tools & Technology
I’ve now installed Windows Vista for the second or third time on a Mac, and I have to say – Vista runs better on my MacBook Pro than it does on some of my dedicated PCs. I’ve been running Vista on a MacBook Pro for over a year, and am still happy. I confess to using […]
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