Elizabeth Gilbert got a standing ovation when she spoke at TED 2009 about genius, the process of creativity, sources of inspiration, and the pressures on people who earn their living through creative works. Her talk was moving and poignant, at times wryly witty. Elizabeth is troubled by the fear of what if, in her 30’s, she […]
Entries from February 16th, 2009
Customer Experience – No Technology Required
February 9th, 2009 · 1 Comment · Back to Basics
Delivering a great customer experience does not necessarily require any specialized technology – especially for a small business. Sometimes it’s just a question of getting the basics right, and reinforcing core values with your staff. Take high-end restaurants, for example. Clearly these are businesses that need to deliver great dining experiences, on a repeatable basis. During […]
B2B Marketing Obsolete?">Is B2B Marketing Obsolete?
February 4th, 2009 · 1 Comment · Back to Basics, Marketing
As companies bleed revenues, profits and jobs, it’s ironic that people are debating the death of B2B marketing or its obsolescence. And yet I’ve been in several conversations over the past week on this topic. I think a better framing for the conversation, rather than death or obsolescence, is B2B marketing’s strategic relevance and value contribution […]
Tags: B2B marketing·strategic marketing·voice of the customer·word of mouth
Foundations Matter – In Life, Yoga or Business
February 2nd, 2009 · Comments Off · Yoga
For serious yoga beginners like me, what’s under your hands and feet really matters. I’ve learned that the right mat can make the difference between slipping (and falling) and a yoga pose that feels balanced and well aligned. What keeps me from falling?
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