Musings of a Marketing Maven

Some of my B2B clients are start­ing to encour­age blog­ging by their employ­ees. Cor­po­rate guide­lines, such as do’s and don’ts, are amply provided.

Iron­i­cally, cor­po­rate blog­ging guide­lines are often pro­vided via Word doc­u­ments, instead of an inter­nal blog that might be bet­ter at encour­ag­ing dis­cus­sion or address­ing employ­ees’ ques­tions. It seems to me that these guide­lines would be more cred­i­ble if deliv­ered as a series of blog posts. Espe­cially when the com­pany is revers­ing ear­lier “thou shalt not…” policies.

It would also be a great way for more expe­ri­enced employ­ees to share their tips and tricks with co-workers.

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