Musings of a Marketing Maven

I came across this image today, licensed a year ago for a project (and never used). At first glance the image is fool­ish — a para­dox in terms of core yoga val­ues — but it serves as a wry metaphor for “Think Different.”

Per­haps all of us for­mer Apple employ­ees, indoc­tri­nated in that cul­ture and its val­ues, are bound to think dif­fer­ent — but I think we learned from that expe­ri­ence to look for fresh solu­tions or new com­bi­na­tions. We take a dif­fer­ent approach to prob­lem solv­ing or envi­sion­ing new possibilities.

Putting It into Practice

For the past sev­eral months a local yoga teacher and I have been try­ing to find time for some brain­storm­ing. She has a DVD project she’d like to cre­ate, and I have some ideas on fresh approaches to yoga for those of us who want to prac­tice at home from time to time. She’s an amaz­ing teacher, deeply spir­i­tu­ally grounded, with a nour­ish­ing voice. I’m sure that what­ever she pro­duces will find a grate­ful following.

Because I come from the high-tech world, I can eas­ily imag­ine deliv­ery styles that peo­ple grounded in the centuries-long tra­di­tions and dis­ci­ple­ship norms of yoga can­not see. I can think of a num­ber of ways in which pro­fes­sional and seri­ous ama­teur yoga prac­ti­tion­ers could share asanas with each other, at times when they’re not together in a stu­dio envi­ron­ment. In that regard the lin­ear, fixed medium of DVD deliv­ery gets in the way.

We’re set to meet in four weeks. Who knows what may come of it…

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