http://christinethompson-blog.com/2009/04/02/marketing-20-how-to_155/ Christine Thompson> What's on my mind: life and work Wed, 08 Feb 2012 20:51:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://christinethompson-blog.com/2009/04/02/marketing-20-how-to_155/comment-page-1/#comment-177 Christine Tue, 07 Apr 2009 15:20:13 +0000 http://christinethompson-blog.com/2009/04/02/marketing-20-how-to_155/#comment-177 John, I agree with your response to the author's use of "ANGEL" as the acronym for her framework. I love the concepts, but cringe at the saccharin acronym. John, I agree with your response to the author’s use of “ANGEL” as the acronym for her framework. I love the concepts, but cringe at the saccharin acronym.

]]> http://christinethompson-blog.com/2009/04/02/marketing-20-how-to_155/comment-page-1/#comment-176 John Bottom Tue, 07 Apr 2009 14:33:56 +0000 http://christinethompson-blog.com/2009/04/02/marketing-20-how-to_155/#comment-176 I've heard good things about this book. I'm sure Ms Carter has some valuable information for us. And I'd hate to say anything bad about IBM. I just wish she wouldn't try to wrap her ideas up in such a toe-curlingly awful acronym. Kind of takes away the credibility. Anyway, shouldn't it be ANTSGTMEYCACLARS? Maybe ANGST for short? I’ve heard good things about this book. I’m sure Ms Carter has some valuable information for us. And I’d hate to say anything bad about IBM. I just wish she wouldn’t try to wrap her ideas up in such a toe-curlingly awful acronym. Kind of takes away the credibility. Anyway, shouldn’t it be ANTSGTMEYCACLARS? Maybe ANGST for short?

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