Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Spam Management in Twitter Needed

April 27th, 2009

After just a week’s expe­ri­ence with Twit­ter, I can see a real need for a spam fil­ter­ing mech­a­nism (like Akismet for Word­Press). The ratio of spam to good tweets is already bad, and get­ting worse every­day — and that’s after just a brief expe­ri­ence with the service.

If not addressed soon, this could be the Achilles’ heel for main­stream adop­tion of Twit­ter as a highly val­ued com­mu­ni­ca­tions platform.

In the mean­time most of my friends don’t use Twit­ter today, so it has min­i­mal value to me on a per­sonal basis… It’s like the early fax machine mar­ket: you can have the best fax machine in the world, but if the peo­ple and com­pa­nies you most want to reach don’t yet have fax machines them­selves, you can’t communicate.

Net­work effects, in other words, as applied to each person’s own net­work. You need a crit­i­cal mass within your own net­work to real­ize the benefits.

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2 Comments so far ↓

  • Ryan Coleman

    If you’re get­ting too much spam in your stream then you’re fol­low­ing the wrong peo­ple. It’s like com­plain­ing about the chan­nel you’re watch­ing on TV hav­ing too many ads… (…then change the channel)

    The beauty of twit­ter is you con­trol your flow of con­tent — if some­one is send­ing noth­ing but spammy links out then unfol­low them, it’s like they were never there. Unfor­tu­nately the down­side of twit­ter is you’ve got no one to blame but your­self ;)

    • Christine

      @Ryan, thanks for your com­ments; how­ever, at the time I wrote this blog post, I was only fol­low­ing 2 peo­ple (1 of whom I’ve since “unfol­lowed”). And yes, the spam has dropped as a result. Hav­ing said that, when I look at the pro­files of the peo­ple who’ve asked to fol­low me, it’s not clear why they’re inter­ested in fol­low­ing me. In most cases they’ve got a ser­vice to sell, based on their pro­file page.

      I’ve had a cou­ple of pro­duc­tive inter­ac­tions via Twit­ter so far, but none that have yielded that feel­ing of “Ah ha — so this is what it’s all about.” I look for­ward to that moment.