Ten years ago I was on the core team helping Sony envision and develop an innovative online service for Europeans. Sony Interactive Services launched “FriendFactory” in the UK and Germany as a pilot in 1998; they hoped to get enough traction to work the bugs out of the business model and then expand into other [...]
Like most small business owners, I operate without benefit of an in-house IT function. Unlike most, I was an early adopter of the Internet, and have owned a domain name for almost 15 years. As a consequence my in-box has been infested with spam, despite lots of different spam blockers and my ISP’s attempts to [...]
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Finally there’s a practical resource for people who want the best of both worlds: what’s worth keeping from traditional marketing, combined with the benefits of the emerging Marketing 2.0 toolkit. Thanks to IBM’s Sandy Carter, there’s now a great resource for B2B marketing strategists and practitioners, The New Language of Marketing 2.0. I definitely recommend [...]
I came across this image today, licensed a year ago for a project (and never used). At first glance the image is foolish — a paradox in terms of core yoga values — but it serves as a wry metaphor for “Think Different.” Perhaps all of us former Apple employees, indoctrinated in that culture and [...]
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