Musings of a Marketing Maven

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Entries from May 14th, 2009

More Fun Spoofing Twitter

May 14th, 2009 · Comments Off · Social Media for Business

Video: Twit­ter Gets Main­stream Atten­tion « Web Strat­egy by Jere­miah Owyang | Social Media, Web Mar­ket­ing. I had a chuckle this morn­ing, cour­tesy of a friend who works at Microsoft. She passed on a link to the “Twit­ter spoof video” that Jere­miah Owyang showed in a blog post this week. Although tongue in cheek, the […]

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What Does It Cost to Embrace the Groundswell?

May 5th, 2009 · 3 Comments · Social Media for Business, Tools & Technology

Indus­try pun­dits and mar­ket ana­lysts have lots of advice to offer com­pa­nies pon­der­ing the impli­ca­tions of Web 2.0, Enter­prise 2.0, PR 2.0, social media or con­ver­sa­tional mar­ket­ing. The blo­gos­phere and con­fer­ence cir­cuits are full of what experts have to say about the urgent need for busi­ness trans­for­ma­tion, for com­pa­nies to “embrace the groundswell.” Threats loom, […]

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PR 2.0 Book by Solis & Breakenridge">PR 2.0 Book by Solis & Breakenridge

May 5th, 2009 · Comments Off · Bookshelf, Social Media for Business

The pub­lic­ity team for Putting the Pub­lic Back in Pub­lic Rela­tions asked me for a review in this blog. This is the lat­est book by Brian Solis and Deirdre Break­en­ridge, two emi­nent thought lead­ers in the world of pub­lic rela­tions and social media. Their book is an in-depth dis­cus­sion of their man­i­festo for “a New […]

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