Video: Twitter Gets Mainstream Attention « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. I had a chuckle this morning, courtesy of a friend who works at Microsoft. She passed on a link to the “Twitter spoof video” that Jeremiah Owyang showed in a blog post this week. Although tongue in cheek, the [...]
Tags: social media
Industry pundits and market analysts have lots of advice to offer companies pondering the implications of Web 2.0, Enterprise 2.0, PR 2.0, social media or conversational marketing. The blogosphere and conference circuits are full of what experts have to say about the urgent need for business transformation, for companies to “embrace the groundswell.” Threats loom, [...]
Tags: social media strategy
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media. Their book is an in-depth discussion of their manifesto for “a New [...]