There’s a very real obstacle to successful social media engagement, and that’s the fact that “most companies and agencies were not built for dialogue,” according to Matt Dickman of Fleishman Hillard. It’s not just a problem of scale. Most businesses lack the cultures for open-minded listening and responding, and cultures tend to take a long time […]
Entries from June 26th, 2009
Social Media’s Nasty Little Secret
June 26th, 2009 · Comments Off · Marketing, Social Media for Business
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The Quest for the Perfect Yoga Mat
June 25th, 2009 · 5 Comments · Marketing, Yoga
See my latest post for an update on this quest. For some time I’ve been looking for the perfect yoga mat, but have not yet found it. Over time and with daily usage the mat becomes a kind of sacred place so it’s important that you find one that really fits your needs and values. Here’s […]
Tags: yoga mat comparison
& Mac?">Windows 7 & Mac?
June 24th, 2009 · Comments Off · Tools & Technology
Perhaps it’s an oxymoron, but I find myself wondering how well Windows 7 will perform on my MacBook Pro under Bootcamp. I had my ear bent at a party this weekend by a guy who had just installed Windows 7 Release Candidate on his PC. He enthused that it was the first time in a […]
Tags: MacBook Pro·Windows 7
It Takes a Community
June 24th, 2009 · 2 Comments · Back to Basics, Creativity
Lately my friends and I have been talking about how people succeed, wondering why some are more successful than others despite comparable intellectual advantages or innate talents. Most of us have read Malcolm Gladwell’s Outliers, and we’ve been comparing his case studies to our personal experience and pondering the implications. Our Own Stories, And Belated […]
Tags: mentors
Spam: Finally Solved
June 10th, 2009 · Comments Off · Tools & Technology
Blocking spam and keeping viruses out of our mailboxes are huge hassles for small businesses like mine. We don’t have in-house IT staff and the techs we rent by the hour don’t appear to know what the best spam-blocking options are for a business of our scale. Consumer-grade spam blockers just don’t make the grade. I’ve […]
Tags: spam blocking
Lululemon: Cult-like Loyalty?
June 9th, 2009 · Comments Off · Brand Matters, Marketing, Yoga
So how does Lululemon inspire such cult-like loyalty among its customer base (principally yoga practitioners)? They do the basics really well — for both in-store and online shopping. It’s clear they’re paying attention to customer experience management across many dimensions. A Well-Designed Experience Playbook Here are some of the things they get right: