Musings of a Marketing Maven

There’s a very real obsta­cle to suc­cess­ful social media engage­ment, and that’s the fact that “most com­pa­nies and agen­cies were not built for dia­logue,” accord­ing to Matt Dick­man of Fleish­man Hillard. It’s not just a prob­lem of scale.

Most busi­nesses lack the cul­tures for open-minded lis­ten­ing and respond­ing, and cul­tures tend to take a long time to change. How often have you observed a panic-stricken or repres­sive response inside your com­pany to neg­a­tive crit­i­cism or con­sumer feed­back in the blogosphere?

Most com­pa­nies also lack people-based scale to han­dle higher lev­els of engage­ment with cus­tomers, part­ners and oth­ers via social media.

Check out the fas­ci­nat­ing pre­sen­ta­tion by Matt Dick­man, SVP Dig­i­tal Mar­ket­ing, Fleish­man Hillard:

The Future of Mar­ket­ing — eMar­ket­ing Tech­niques May 2009.

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