Musings of a Marketing Maven

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Entries from July 16th, 2009

Using Twitter to Find Yoga Teachers

July 16th, 2009 · 1 Comment · Marketing, Yoga

I just had my first quintessential Twitter experience, after several lackluster months of experimentation. Within 2 hours of posing a question on Twitter, I had a great answer from the single most reputable source in the world.
My question was, “Who are the Anusara yoga teachers on Cape Cod?” The person who responded to my [...]

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Wal-Mart Will Accelerate Green Retailing

July 16th, 2009 · No Comments · Back to Basics, Marketing

Today’s Wall Street Journal announced a massive “green” initiative by Wal-Mart that will eventually enable consumers to make informed choices about the environmental impact of the products and brands they’re thinking about buying. Because of Wal-Mart’s enormous clout with both suppliers and consumers, the implications of Wal-Mart’s announcement could be game changing.

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Sharing Can Be Addictive

July 14th, 2009 · No Comments · Creativity, Tools & Technology

My family is getting ready to celebrate my mother’s 80th birthday. We decided to create a “memory book” in which we’d collect family photos, stories, family recipes. At the end of this process she’ll end up with:

a printed book of photos and images, courtesy of Shutterfly (or equivalent service)
a printed booklet of stories and recipes
perhaps [...]

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Managing Your Personal Brand

July 5th, 2009 · 2 Comments · Brand Matters, Marketing

My friend Shivonne Byrne has just posted a wonderful entry on how to manage your personal brand. Check out her blog: Marketfusions: Everything is a Brand, Including You.
She encourages people to think through:

Their person vision
Their fundamental purpose or reason for being
Their values
Their passion

and then develop a personal brand plan that will help them recognize wonderful opportunities [...]

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The Smell of Lavender

July 3rd, 2009 · No Comments · Back to Basics

Walking around Mercer Island yesterday, we enjoyed the sights and smells of lavender blooming everywhere. It’s early summer here, with long and sunny days; colors don’t start fading until sunset begins around 9:30 PM. Just perfect for dinner and a glass on wine on the deck overlooking the hills that ring Lake Washington.
The smell of [...]

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Working with Windows 7

July 1st, 2009 · 1 Comment · Tools & Technology

Alright, I confess: I’m a closet geek (or at least my husband says so). The latest evidence? Yesterday I installed the release candidate for Windows 7 on my MacBook Pro under Boot Camp.
Ironically it took me as long to install Windows 7 RC1 as it took the plumber

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