Musings of a Marketing Maven

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Entries from July 16th, 2009

Using Twitter to Find Yoga Teachers

July 16th, 2009 · 1 Comment · Marketing, Yoga

I just had my first quin­tes­sen­tial Twit­ter expe­ri­ence, after sev­eral lack­lus­ter months of exper­i­men­ta­tion. Within 2 hours of pos­ing a ques­tion on Twit­ter, I had a great answer from the sin­gle most rep­utable source in the world. My ques­tion was, “Who are the Anusara yoga teach­ers on Cape Cod?” The per­son who responded to my query, […]

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Wal-Mart Will Accelerate Green Retailing

July 16th, 2009 · Comments Off · Back to Basics, Marketing

Today’s Wall Street Jour­nal announced a mas­sive “green” ini­tia­tive by Wal-Mart that will even­tu­ally enable con­sumers to make informed choices about the envi­ron­men­tal impact of the prod­ucts and brands they’re think­ing about buy­ing. Because of Wal-Mart’s enor­mous clout with both sup­pli­ers and con­sumers, the impli­ca­tions of Wal-Mart’s announce­ment could be game changing.

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Sharing Can Be Addictive

July 14th, 2009 · Comments Off · Creativity, Tools & Technology

My fam­ily is get­ting ready to cel­e­brate my mother’s 80th birth­day. We decided to cre­ate a “mem­ory book” in which we’d col­lect fam­ily pho­tos, sto­ries, fam­ily recipes. At the end of this process she’ll end up with: a printed book of pho­tos and images, cour­tesy of Shut­ter­fly (or equiv­a­lent ser­vice) a printed book­let of sto­ries and […]

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Managing Your Personal Brand

July 5th, 2009 · 2 Comments · Brand Matters, Marketing

My friend Shiv­onne Byrne has just posted a won­der­ful entry on how to man­age your per­sonal brand. Check out her blog: Mar­ket­fu­sions: Every­thing is a Brand, Includ­ing You. She encour­ages peo­ple to think through: Their per­son vision Their fun­da­men­tal pur­pose or rea­son for being Their val­ues Their pas­sion and then develop a per­sonal brand plan that will […]

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The Smell of Lavender

July 3rd, 2009 · Comments Off · Back to Basics

Walk­ing around Mer­cer Island yes­ter­day, we enjoyed the sights and smells of laven­der bloom­ing every­where. It’s early sum­mer here, with long and sunny days; col­ors don’t start fad­ing until sun­set begins around 9:30 PM. Just per­fect for din­ner and a glass on wine on the deck over­look­ing the hills that ring Lake Wash­ing­ton. The smell […]

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Working with Windows 7

July 1st, 2009 · 1 Comment · Tools & Technology

Alright, I con­fess: I’m a closet geek (or at least my hus­band says so). The lat­est evi­dence? Yes­ter­day I installed the release can­di­date for Win­dows 7 on my Mac­Book Pro under Boot Camp. Iron­i­cally it took me as long to install Win­dows 7 RC1 as it took the plumber

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