Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Managing Your Personal Brand

July 5th, 2009

My friend Shiv­onne Byrne has just posted a won­der­ful entry on how to man­age your per­sonal brand. Check out her blog: Mar­ket­fu­sions: Every­thing is a Brand, Includ­ing You.

She encour­ages peo­ple to think through:

  • Their per­son vision
  • Their fun­da­men­tal pur­pose or rea­son for being
  • Their val­ues
  • Their pas­sion

and then develop a per­sonal brand plan that will help them rec­og­nize won­der­ful oppor­tu­ni­ties as they arise.

I for­get which philoso­pher said this, but I’ve always found this to be true:

Chance favors the pre­pared mind.

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