Musings of a Marketing Maven

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Using Twitter to Find Yoga Teachers

July 16th, 2009 · 1 Comment · Marketing, Yoga

I just had my first quintessential Twitter experience, after several lackluster months of experimentation. Within 2 hours of posing a question on Twitter, I had a great answer from the single most reputable source in the world.

My question was, “Who are the Anusara yoga teachers on Cape Cod?” The person who responded to my query, John Friend, is the founder of the Anusara tradition, and currently the worldwide leader of this style of yoga practice.

anusara-tweetNormally I take yoga classes with some wonderful teachers in Seattle; however, this summer I’ll be on Cape Cod several times for 10 days or more each stay. I’d like to find some local instructors there to keep my asanas going, and retain the alignment principles.

Cape Cod is 3000 miles from here, so I don’t know who is certified as a qualified Anusara yoga instructor within reach of my base there. (And yoga practitioners tend to pay attention to the tradition or philosophy that is embraced by yoga teachers, so this matters.) I did a directory search, but there was no information about the teachers other than their most basic contact information and location.

So getting such a quick and highly informed response from John Friend was WAY more than I’d hoped when I posed my question on Twitter this morning.

Blessings to John Friend, and thanks to Twitter.

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1 Comment so far ↓

  • Christine

    Here’s an update on the attempt to find teachers on Cape Cod via Twitter. Two of the three referred to me as qualified Anusara teachers are not teaching yoga this summer; a third is in NYC all summer. However, one of the former teachers recommended someone else at Centerville Yoga, whom I have tried and liked a great deal. So — this has been a qualified success.

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