Musings of a Marketing Maven

Thanks to this blog, I’ve now had my first taste of busi­ness oppor­tu­ni­ties that can emerge from blog­ging, by attract­ing entre­pre­neur­ial peo­ple with shared inter­ests and pas­sions. Blog­ging is a part-time hobby, not one I invest enough time in to drive sig­nif­i­cant traf­fic vol­umes or hits on the site. So my expec­ta­tions of results are low.

Unlike some I’m not inter­ested in “mon­e­tiz­ing” this blog by dis­play­ing ran­dom ads that some ad net­work robot con­sid­ers con­tex­tu­ally rel­e­vant. Instead I’m keen to hear from peo­ple about oppor­tu­ni­ties that cre­ate real value for a larger com­mu­nity while exer­cis­ing my cre­ativ­ity and expertise.

Imag­ine my sur­prise and delight the other day – get­ting a phone call from some­one in the UK who wants to cre­ate and nour­ish a glob­ally dis­trib­uted com­mu­nity of yoga prac­ti­tion­ers and oth­ers with sim­i­lar inter­ests and val­ues. Because this blog shows up when peo­ple do searches on “yoga mar­ket­ing,” the UK entre­pre­neur found me and thought I might be inter­ested in his busi­ness proposition.

He’s got some cool ideas, a crusader’s vision, and a pas­sion to make a dif­fer­ence. The prag­matic chal­lenges of financ­ing his vision and exe­cut­ing on a global play­ing field are, how­ever, daunting.

Still, it’s flat­ter­ing to be asked to contribute.

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