Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries from September 25th, 2009

Nice Update from TweetDeck

September 25th, 2009 · Comments Off · Social Media for Business, Tools & Technology

My PC now sports a nice update from Tweet­Deck. It’s smart enough to shorten URLs auto­mat­i­cally, and sup­ports drag-and-drop of pho­tos to Twit­ter, Face­book or MySpace. Nice time-saving features…

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Why Don’t They Listen to Their Customers?

September 24th, 2009 · Comments Off · Back to Basics, Tools & Technology

The idea of phone com­pa­nies lis­ten­ing to their cus­tomers is per­haps an oxy­moron, but I haven’t given up hope. Brows­ing Verizon’s list of sup­ported cell phones, I was struck by their obvi­ous lack of needs-based seg­men­ta­tion. Like most car­ri­ers, they seem

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A Perfect Twitter Moment — Not!

September 17th, 2009 · Comments Off · Back to Basics

Despite hav­ing an iPhone app for tweet­ing, my per­fect Twit­ter moment eluded me. On the day I was dying to answer TweetDeck’s “what are you doing” ques­tion, I wasn’t car­ry­ing an iPhone. Sev­eral Sun­days ago my hus­band and I were kayak­ing in the golden light of a late after­noon on Cape Cod waters. Sud­denly our […]

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Social Media Fatigue – Unless the Community Is Real

September 17th, 2009 · Comments Off · Creativity

Yes, I con­fess to suf­fer­ing social media fatigue this sum­mer. I went into stealth mode on Twit­ter and hardly blogged at all. (And to be hon­est, I didn’t miss it!) Instead I spent loads of time online with my fam­ily col­lab­o­rat­ing via Base­camp, a “closed com­mu­nity.” We shared mem­o­ries, pho­tos, laughs and tears as we got […]

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