Musings of a Marketing Maven

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Entries from October 30th, 2009

Falling Out of Love with QuickBooks

October 30th, 2009 · 3 Comments · Brand Matters, Tools & Technology

For years I’ve loved Quick­Books – a tool that made man­ag­ing my company’s money remark­ably pleas­ant. I used to rave about it to col­leagues. But over the past sev­eral prod­uct releases I’ve become dis­en­chanted; I think Intuit has lost its way, and has lost sight of whose inter­est it was pur­su­ing. No longer cus­tomer centered […]

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But Where’s the Conversation?

October 21st, 2009 · 1 Comment · Social Media for Business

The hype around social media as con­ver­sa­tion has become deaf­en­ing. Much of the hyper­bole comes from agen­cies and con­sul­tants who have seized upon social media as the next wave; their moti­va­tion is self-serving, of course. Pro­mot­ing their cre­den­tials as social media experts enables them

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Visualizing Your Digital Persona

October 13th, 2009 · 3 Comments · Brand Matters, Tools & Technology

Researchers at the MIT Media Lab have released an online tool that  attempts to char­ac­ter­ize your dig­i­tal per­sona based on data min­ing of online resources. Right now the tool is in the fun and exploratory phase, but it offers food for thought. Have you ever won­dered what your dig­i­tal fin­ger­prints might look like, if there […]

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The Secret of Healthcare Reform — Visualized

October 8th, 2009 · 2 Comments · Back to Basics, Creativity

As this slideshow from Dan Roam reveals, the health­care reform debate is really a debate over insur­ance reform: who pays for health­care. His slideshow dra­ma­tizes who the play­ers are in this debate, what are their moti­va­tions, and how this impacts the Amer­i­can con­sumer (and tax payer). This is the best resource I’ve seen to help clarify […]

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The Quest for the Perfect Yoga Mat, Take 2

October 7th, 2009 · 7 Comments · Yoga

A while ago I wrote about my search for the per­fect sticky mat for in-home yoga prac­tice. I’m still look­ing, but have a more informed opin­ion based on fur­ther tri­als. It’s a toss-up between prAna’s Rev­o­lu­tion mat and my long-time favorite, the black mat pro from Man­duka. Both are top-of-the-line mats designed for seri­ous yoginis […]

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Blessings for Dana

October 2nd, 2009 · 1 Comment · Back to Basics

This post is for my brother Dana, who has begun fight­ing cancer

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A Wonderful Mother-Daughter Story

October 1st, 2009 · Comments Off · Bookshelf, Creativity

I’ve just devoured Trav­el­ing with Pome­gran­ates, a lov­ing duet co-authored by Sue Monk Kidd and her daugh­ter, Ann Kidd Tay­lor; a story told in “braided voices.” I highly rec­om­mend it if you’re inter­ested in travel mem­oirs, life’s major pas­sages, an exam­i­na­tion of cre­ativ­ity, or the rela­tion­ship between moth­ers and daugh­ters. (And it helps if you […]

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