Musings of a Marketing Maven

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The Secret of Healthcare Reform — Visualized

October 8th, 2009

As this slideshow from Dan Roam reveals, the health­care reform debate is really a debate over insur­ance reform: who pays for health­care. His slideshow dra­ma­tizes who the play­ers are in this debate, what are their moti­va­tions, and how this impacts the Amer­i­can con­sumer (and tax payer).

This is the best resource I’ve seen to help clar­ify the dimen­sions of the debate and what’s at stake. Its clar­ity is due to Dan Roam’s mas­tery of visual think­ing as a means to orga­nize and focus the key aspects of com­plex top­ics and then com­mu­ni­cate those insights in a sim­ple and straight­for­ward man­ner that is eas­ily grasped. As I wrote a year ago, I loved Roam’s book on visual think­ing, The Back of the Nap­kin: Solv­ing Prob­lems and Sell­ing Ideas with Pic­tures. This slideshow is a great exam­ple of the power of visual thinking.

This debate mat­ters to me because I own a small busi­ness and there are no good, afford­able alter­na­tives for small busi­nesses. I hope that this slideshow helps to illu­mi­nate the issues, and help the gov­ern­ment reach a con­sen­sus that serves the con­sumer and tax payer, with­out con­tin­u­ing to enrich the pri­vate insur­ers at the expense of the con­sumer (which is the sta­tus quo).

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2 Comments so far ↓

  • Christine

    Thanks, Melanie. If you find your­self need­ing to do pre­sen­ta­tions at work, you might want to look for a copy of Dan Roam’s book. It really cod­i­fies how to think through com­plex ideas, and then visu­al­ize them in sim­ple ways. If you mas­ter this approach, it could really help your com­mu­ni­ca­tions stand out.

  • Melanie

    That is a very awe­some pre­sen­ta­tion. I love the visual sim­plic­ity of it, and the way it has been divided into four sec­tions. I’m sure most peo­ple read it straight through any­ways, but it does a great job of con­trol­ing the audience’s impres­sion of how long it is.