The cycling sub-culture offers an interesting environment for observing the power of branding in action. Over the years I’ve learned that the “boys who bike” are very status conscious, and proudly display team affiliations and other brand badges all over their bodies, their bikes and their gear. I’ve also learned that if you ride the “wrong” bike, you’re invisible to your fellow cyclists.
I love strolling and window shopping in Paris. There’s a special mystique that window dressers in Paris employ that brand teams and marketers everywhere would do well to emulate. Shop windows in Paris do a wonderful job of conveying the idea of what’s being sold — of conveying the brand essence, helping you envision how [...]
Tags: brand marketing
After blogging about “the female economy” as the world’s biggest untapped market opportunity, I’ve been on the lookout for evidence that companies and brands are marketing specifically to women. I’ve seen a couple of examples recently, an encouraging sign. Both offers focus on helping women overcome the gaps in our understanding of mechanics – things [...]
Do they think we’re crazy enough to fall for an obvious scam like this? Here’s the scam email The Project Tseng Tzu-Jung Chong Hing Bank Limited 347-349 Des Voeux Rd. West, HK www.chbank.com Dear Friend, I am a staff of Chong Hing Bank Limited,Hong Kong attached in Private Banking services; I am contacting you in [...]
Tags: