Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries from December 30th, 2009

Following Through on New Year’s Resolutions

December 30th, 2009 · Comments Off · Back to Basics, Creativity, Tools & Technology

It’s that time of year again, time to review what worked (and what didn’t) in 2009, imagine new possibilities, dream, and set intentions for the coming year. I’ve been enjoying the process of setting some actionable goals for 2010, while identifying some larger aspirations that I’d like to translate into action. To prepare my plan [...]

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UCG Affects Holiday Greeting Cards, Too

December 23rd, 2009 · Comments Off · Back to Basics, Creativity

This year a significant proportion of the greeting cards we’ve received have been assembled from digital content created by our family members and friends. Most of these cards feature family photos and/or snapshots of peak moments throughout the year; a few are totally handmade, artsy, often collages with no digital elements. Personalized cards, user-generated content [...]

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Are Digital Models Influencing the Business of Yoga?

December 17th, 2009 · 2 Comments · Tools & Technology, Yoga

My Seattle yoga studio is undergoing what its founder calls a “rebirth,” overhauling its web presence, expanding the class roster, and offering online class registration and payment options. Finally! This is a smart decision, as they have limited space, a growing number of qualified teachers, and increasing demand for their classes and workshops. On one [...]

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Twitter vs. Traditional Media for Holidays

December 16th, 2009 · Comments Off · Back to Basics

As I write my Christmas and New Year cards, I’ve been thinking about the pros and cons of traditional cards versus Twitter for holiday greetings. Forgive the wry humor… Twitter Pros No paper cuts No yucky aftertaste from sealing envelopes No last-minute dash to the Post Office to buy more stamps

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Noting the Changes

December 15th, 2009 · 2 Comments · Back to Basics

While updating my contacts database for Christmas card labels, I noted how many changes there have been in the past several years: so many older aunts and uncles who have died, so many marriages in disarray. It was a sobering thought. And a reason to be grateful for the friends and family who still surround [...]

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