Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

Musings of a Marketing Maven random header image

Entries from December 30th, 2009

Following Through on New Year’s Resolutions

December 30th, 2009 · Comments Off · Back to Basics, Creativity, Tools & Technology

It’s that time of year again, time to review what worked (and what didn’t) in 2009, imag­ine new pos­si­bil­i­ties, dream, and set inten­tions for the com­ing year. I’ve been enjoy­ing the process of set­ting some action­able goals for 2010, while iden­ti­fy­ing some larger aspi­ra­tions that I’d like to trans­late into action. To pre­pare my plan […]

[Read more →]

Tags: ··

UCG Affects Holiday Greeting Cards, Too">UCG Affects Holiday Greeting Cards, Too

December 23rd, 2009 · Comments Off · Back to Basics, Creativity

This year a sig­nif­i­cant pro­por­tion of the greet­ing cards we’ve received have been assem­bled from dig­i­tal con­tent cre­ated by our fam­ily mem­bers and friends. Most of these cards fea­ture fam­ily pho­tos and/or snap­shots of peak moments through­out the year; a few are totally hand­made, artsy, often col­lages with no dig­i­tal ele­ments. Per­son­al­ized cards, user-generated content […]

[Read more →]

Tags: ·

Are Digital Models Influencing the Business of Yoga?

December 17th, 2009 · 2 Comments · Tools & Technology, Yoga

My Seat­tle yoga stu­dio is under­go­ing what its founder calls a “rebirth,” over­haul­ing its web pres­ence, expand­ing the class ros­ter, and offer­ing online class reg­is­tra­tion and pay­ment options. Finally! This is a smart deci­sion, as they have lim­ited space, a grow­ing num­ber of qual­i­fied teach­ers, and increas­ing demand for their classes and work­shops. On one […]

[Read more →]

Tags: ·

Twitter vs. Traditional Media for Holidays

December 16th, 2009 · Comments Off · Back to Basics

As I write my Christ­mas and New Year cards, I’ve been think­ing about the pros and cons of tra­di­tional cards ver­sus Twit­ter for hol­i­day greet­ings. For­give the wry humor… Twit­ter Pros No paper cuts No yucky after­taste from seal­ing envelopes No last-minute dash to the Post Office to buy more stamps

[Read more →]

Tags:

Noting the Changes

December 15th, 2009 · 2 Comments · Back to Basics

While updat­ing my con­tacts data­base for Christ­mas card labels, I noted how many changes there have been in the past sev­eral years: so many older aunts and uncles who have died, so many mar­riages in dis­ar­ray. It was a sober­ing thought. And a rea­son to be grate­ful for the friends and fam­ily who still surround […]

[Read more →]

Tags: