Musings of a Marketing Maven

As I write my Christmas and New Year cards, I’ve been thinking about the pros and cons of traditional cards versus Twitter for holiday greetings. Forgive the wry humor…

Twitter Pros

• No paper cuts
• No yucky aftertaste from sealing envelopes
• No last-minute dash to the Post Office to buy more stamps
• No cold rain down your neck while running to the street to leave outgoing mail in the postal box
• No worries about out-of-date addresses
• No worries about addressing cards to couples who are no longer living together
• No worries about sending religiously inappropriate cards to people of a different faith
• No need to pay for postage stamps – at 44¢ each, the postage cost mounts up
• No need to shop for holiday cards that won’t embarrass you with their tacky sentimentality
• No need to plan ahead so your cards will arrive on time 
  

Twitter Cons

• Few of my family members or personal friends actively use Twitter – so no way to reach them
• Text only, no pictures
• No opportunity to display this year’s cards as part of your holiday decor
• No opportunity for pets to supervise your progress

But the best advantage for Twitter of all – no need to compose the annual “bragging rights” letter, summarizing Suzie and Joey’s amazing accomplishments at summer camp or on the soccer field.