I wish some agency that specializes in intelligent database mining and direct marketing would help my local phone company stop wasting trees on fruitless direct mail pieces. Here’s the deal: my recycle bin now contains somewhere between 5 and 10 pieces of unopened direct mail offers from Qwest,
Entries from January 13th, 2010
My Phone Company Is Stupid and Wasteful
January 13th, 2010 · Comments Off · Brand Matters, Marketing
Know Your Audience
January 12th, 2010 · Comments Off · Bookshelf, Marketing
Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.
What Matters Now
January 6th, 2010 · 1 Comment · Back to Basics, Bookshelf, Creativity
Every now and then you come across a gem to share broadly with others: What Matters Now, a compilation of great ideas by brilliant thinkers and change agents. Agent provocateur Seth Godin has produced this compilation and offers it as a free downloadable ebook from his blog. He encourages like-minded folk who are sick and […]
The Company You Keep
January 1st, 2010 · Comments Off · Back to Basics, Social Media for Business
Reflecting back on 2009 and looking ahead to 2010, I came across a great quote that got me thinking: You are the same today as you are going to be five years from now, except for two things: the people with whom you associate and the books you read. — Source: Charles Jones, cited in Attracting […]