Musings of a Marketing Maven

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Entries from February 5th, 2010

Information Junkies Wanna Know… More

February 5th, 2010 · Comments Off · Marketing, Yoga

Inter­est­ing fac­toids, like how many Amer­i­cans prac­tice yoga, spread like wild­fire across the Web and blo­gos­phere. But get­ting any per­spec­tive on those fac­toids can be much harder to find, and in some cases, impos­si­ble. There are numer­ous unan­swered ques­tions, such as

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SoHo Charms

February 4th, 2010 · Comments Off · Back to Basics

If you like diver­sity dur­ing your day, oper­at­ing a small busi­ness out of your home can have its charms. Today has been one of those days that mixes busi­ness and plea­sure in delight­ful ways. While await­ing replies to out­stand­ing client pro­pos­als, I’ve been able to jug­gle a vari­ety of tasks: Birds, bread mak­ing, Boot­camp and TCP/IP reaching […]

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“Open Table” for Yoga Bookings?">Open Table” for Yoga Bookings?

February 3rd, 2010 · 4 Comments · Tools & Technology, Yoga

As a busy yoga enthu­si­ast, I some­times won­der what would hap­pen if yoga stu­dios within a given metro area agreed to an “Open Table” model for class book­ings. (Open Table is a cen­tral­ized reser­va­tion ser­vice for restau­rants that oper­ates in major cities, includ­ing iPhone and other smart­phone apps.) In an ideal world I’d take 6–8 weekly […]

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Mortgage Refinancing: A Brave New World

February 3rd, 2010 · Comments Off · Back to Basics, Tools & Technology

We’re in the midst of refi­nanc­ing our home, to take advan­tage of the cur­rent attrac­tive rates. It’s been an eye-opening expe­ri­ence to see how the process has evolved since we last refi­nanced 5–8 years ago. The lenders’ reliance upon web-based data col­lec­tion ser­vices has cer­tainly eased our burden,

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