Musings of a Marketing Maven

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Entries from February 5th, 2010

Information Junkies Wanna Know… More

February 5th, 2010 · Comments Off · Marketing, Yoga

Interesting factoids, like how many Americans practice yoga, spread like wildfire across the Web and blogosphere. But getting any perspective on those factoids can be much harder to find, and in some cases, impossible. There are numerous unanswered questions, such as

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SoHo Charms

February 4th, 2010 · Comments Off · Back to Basics

If you like diversity during your day, operating a small business out of your home can have its charms. Today has been one of those days that mixes business and pleasure in delightful ways. While awaiting replies to outstanding client proposals, I’ve been able to juggle a variety of tasks: Birds, bread making, Bootcamp and [...]

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“Open Table” for Yoga Bookings?

February 3rd, 2010 · 4 Comments · Tools & Technology, Yoga

As a busy yoga enthusiast, I sometimes wonder what would happen if yoga studios within a given metro area agreed to an “Open Table” model for class bookings. (Open Table is a centralized reservation service for restaurants that operates in major cities, including iPhone and other smartphone apps.) In an ideal world I’d take 6-8 [...]

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Mortgage Refinancing: A Brave New World

February 3rd, 2010 · Comments Off · Back to Basics, Tools & Technology

We’re in the midst of refinancing our home, to take advantage of the current attractive rates. It’s been an eye-opening experience to see how the process has evolved since we last refinanced 5-8 years ago. The lenders’ reliance upon web-based data collection services has certainly eased our burden,

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