Entries from March 31st, 2010
My friends think I’m a closet geek and tease me for being somewhat technically adept (except when they want tech support). Today I was almost convinced of that myself. I went off to an early morning class at Yoga Bliss, and then before changing out of my yoga wear, updated my business blog’s framework to [...]
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Tags: Thesis 1.7·WordPress
March 18th, 2010 · Comments Off · Marketing, Yoga
Guest author, Brook McCarthy, is a part-time yoga teacher in Sydney, Australia. Brook also runs a marketing consultancy that helps businesses in the health and wellbeing sector improve their communications online. Cultivating community can be as simple as a friendly yoga class, a shared meal or an inspiring workshop. This can sow seeds towards creating [...]
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Tags: "off the mat"·creating community·yoga studio marketing
March 15th, 2010 · Comments Off · Marketing, Yoga
Last Friday afternoon I was in a Seattle area Lululemon store checking out some spring-season tank tops, and was pleasantly shocked at how crowded the store was. It was hard to maneuver around all the shoppers, and at times, you had to wait for people to move away before you could check out merchandise hanging [...]
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Tags: brand loyalty·yoga and the economy
If you’re a yoga student who lives in an area blessed with lots of studios and talented teachers, you can be more discriminating when choosing where to take classes or which teachers to follow. Now that I’m no longer a rank beginner, I’ve started to pay closer attention to the factors that cause me to prefer some teachers over others. And one of those factors is, I confess, the sound of her voice.
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Tags: yoga instruction·yoga marketing