Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'Back to Basics'

SoHo Charms

February 4th, 2010 · No Comments · Back to Basics

If you like diversity during your day, operating a small business out of your home can have its charms. Today has been one of those days that mixes business and pleasure in delightful ways.
While awaiting replies to outstanding client proposals, I’ve been able to juggle a variety of tasks:

Birds, bread making, Bootcamp and TCP/IP

reaching [...]

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Mortgage Refinancing: A Brave New World

February 3rd, 2010 · No Comments · Back to Basics, Tools & Technology

We’re in the midst of refinancing our home, to take advantage of the current attractive rates. It’s been an eye-opening experience to see how the process has evolved since we last refinanced 5-8 years ago.
The lenders’ reliance upon web-based data collection services has certainly eased our burden, and saved us time in supplying the [...]

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What Matters Now

January 6th, 2010 · 1 Comment · Back to Basics, Bookshelf, Creativity

Every now and then you come across a gem to share broadly with others: What Matters Now, a compilation of great ideas by brilliant thinkers and change agents. Agent provocateur Seth Godin has produced this compilation and offers it as a free downloadable ebook from his blog. He encourages like-minded folk who are sick and [...]

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The Company You Keep

January 1st, 2010 · No Comments · Back to Basics, Social Media for Business

Reflecting back on 2009 and looking ahead to 2010, I came across a great quote that got me thinking:
You are the same today as you are going to be five years from now, except for two things: the people with whom you associate and the books you read.
— Source: Charles Jones, cited in Attracting [...]

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Following Through on New Year’s Resolutions

December 30th, 2009 · No Comments · Back to Basics, Creativity, Tools & Technology

It’s that time of year again, time to review what worked (and what didn’t) in 2009, imagine new possibilities, dream, and set intentions for the coming year. I’ve been enjoying the process of setting some actionable goals for 2010, while identifying some larger aspirations that I’d like to translate into action.
To prepare my plan for [...]

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UCG Affects Holiday Greeting Cards, Too

December 23rd, 2009 · No Comments · Back to Basics, Creativity

This year a significant proportion of the greeting cards we’ve received have been assembled from digital content created by our family members and friends. Most of these cards feature family photos and/or snapshots of peak moments throughout the year; a few are totally handmade, artsy, often collages with no digital elements.
Personalized cards, user-generated content
What strikes [...]

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Twitter vs. Traditional Media for Holidays

December 16th, 2009 · No Comments · Back to Basics

As I write my Christmas and New Year cards, I’ve been thinking about the pros and cons of traditional cards versus Twitter for holiday greetings. Forgive the wry humor…
Twitter Pros

No paper cuts
No yucky aftertaste from sealing envelopes
No last-minute dash to the Post Office to buy more stamps

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Noting the Changes

December 15th, 2009 · 2 Comments · Back to Basics

While updating my contacts database for Christmas card labels, I noted how many changes there have been in the past several years: so many older aunts and uncles who have died, so many marriages in disarray. It was a sobering thought.
And a reason to be grateful for the friends and family who still surround us [...]

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The Secret of Healthcare Reform — Visualized

October 8th, 2009 · 2 Comments · Back to Basics, Creativity

As this slideshow from Dan Roam reveals, the healthcare reform debate is really a debate over insurance reform: who pays for healthcare. His slideshow dramatizes who the players are in this debate, what are their motivations, and how this impacts the American consumer (and tax payer).
This is the best resource I’ve seen to help clarify [...]

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Blessings for Dana

October 2nd, 2009 · 1 Comment · Back to Basics

This post is for my brother Dana, who has begun fighting cancer

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