Musings of a Marketing Maven

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Entries Tagged as 'Back to Basics'

Swedish Bread and Childhood Memories

April 21st, 2012 · 5 Comments · Back to Basics

Before break­fast today I assem­bled the ingre­di­ents for limpa, a spicy rye bread that epit­o­mizes Swedish arti­sanal bread. The sharp fra­grance that emerged from the mor­tar as I crushed the fen­nel seeds and aniseed brought me back to child­hood mem­o­ries. My Swedish grand­mother served limpa for cer­e­mo­nial fam­ily din­ners and spe­cial occa­sions. Limpa is a […]

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Choosing Yoga Teachers Mindfully

March 27th, 2012 · Comments Off · Back to Basics, Yoga

While yoga can embody poetry and grace in motion, there’s a risk when the instruc­tional lan­guage is too evoca­tive. To avoid injury stu­dents need unam­bigu­ous instruc­tion and skill­ful demon­stra­tions. But yoga teacher train­ing is uneven and com­mu­ni­ca­tion skills often lag behind. How can we improve this situation?

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Cultivating Silence, For Better Writing

January 17th, 2012 · 9 Comments · Back to Basics, Creativity, Tools & Technology

The ques­tion is, in this amped-up, caffeine-fueled, Twitter/SMS-littered world of con­stant dis­trac­tions, is there a place for silence in busi­ness? That is, can a more silent envi­ron­ment lead to bet­ter writ­ing? In this post I explore OmmWriter, a zen-like tool for writing…

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How to Survive a Summer Cold

July 31st, 2011 · Comments Off · Back to Basics, Bookshelf

A few days ago a new Vita­Mix 5200 arrived on our doorstep, fol­lowed within hours by the onset of a bad sum­mer cold. Per­fect tim­ing. The quest for well­ness Since then I’ve been liv­ing on fruit smooth­ies and roasted gar­lic soup. The Vita­Mix has offered a refresh­ing way to deal with the unpleas­ant side-effects of […]

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On Love and Miracles

April 21st, 2011 · Comments Off · Back to Basics

My brother and his fam­ily are bat­tling can­cer again: the third time for his 19-year-old step­daugh­ter, Lau­ren. Just over a year since my brother recov­ered from his own bout with tongue and throat can­cer. Theirs is an inspir­ing story. Lala, The War­rior Princess They fight back with love and hope, with prayer­ful bless­ings from thou­sands of […]

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Tangled Up in Green

April 21st, 2011 · Comments Off · Back to Basics, Creativity

Over cof­fee last week I was rem­i­nisc­ing with a friend who’s pas­sion­ate about music, par­tic­u­larly Bob Dylan and other artists from the folk-rock era. While sip­ping lattes, Dave told the story of what inspired Dylan’s song, Tan­gled Up in Blue — a recent foray into paint­ing. Appar­ently Dylan adapted a remark from his art teacher: […]

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Watch Those Service Fees!

April 6th, 2011 · Comments Off · Back to Basics

I was on the verge of buy­ing 4 con­cert tick­ets today, but aban­doned my shop­ping cart when I saw how out­ra­geous the “con­ve­nience fee” is for this online trans­ac­tion. For a sin­gle pur­chase trans­ac­tion of 4 tick­ets at $68.00 each, the ticket pro­cess­ing ser­vice will impose a $38 fee ($9.50 a ticket). Rel­a­tive to value […]

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On Photo Booths and Identity

January 29th, 2011 · 2 Comments · Back to Basics, Tools & Technology

When I lived in Paris, it seemed there was a photo booth on every cor­ner. The French, quin­tes­sen­tial bureau­crats, required photo doc­u­men­ta­tion on all kinds of per­mits and appli­ca­tions. Per­haps they still do. The police required a photo on my carte d’identité, a doc­u­ment to be car­ried at all times (or risk depor­ta­tion). It was not […]

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Where Has the Magic Gone?

January 28th, 2011 · 2 Comments · Back to Basics

While wad­ing through fam­ily records, I’ve redis­cov­ered travel doc­u­ments from my time as a stu­dent in Paris. They have trig­gered fond mem­o­ries, and led to shared sto­ries over din­ner and a glass of wine.

Now that so much of the world has gone dig­i­tal, some of the nos­tal­gic magic of for­eign travel has been lost. Does this imply our per­sonal his­to­ries will be less rich, less redo­lent of mem­o­ries trig­gered by old documents?

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Taxes: Get Ready to Waste Lots of Time

January 21st, 2011 · 1 Comment · Back to Basics, Tools & Technology

It was ironic that 3 local account­ing firms called me today to pitch their ser­vices, just as I was wrestling with the 1099 forms to file regard­ing pay­ments to inde­pen­dent con­trac­tors. At this time of year, there are mil­lions of small busi­nesses fac­ing sim­i­lar time losses due to tax fil­ings. Print PDF

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