Musings of a Marketing Maven

Christine Thompson> What’s on my mind

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Entries Tagged as 'Back to Basics'

Recharging the Batteries (So to Speak)

September 23rd, 2008 · No Comments

This summer I was too busy balancing work with leisure activities to have time for blogging. Instead I enjoyed yoga, sailing, kayaking, tandem biking, some great books and movies — and socializing with people I care about.
Perhaps it’s a characteristic of Boomer women — we’d rather interact with friends and family in the real world [...]

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Tags: Back to Basics

Just the Facts, Ma’am — Wrong!

April 9th, 2008 · 1 Comment

The problem with PowerPoint is that it makes it so easy to bore your audience to death. (Been there, done that…)
We all know the seductive ease of creating a new presentation: setting up a dozen slides with titles, and then filling in the slides with endless bullet points.

It’s Too Easy to be Boring
The beauty [...]

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Tags: Back to Basics · Bookshelf

The Power of Clarity

April 8th, 2008 · 1 Comment

At some point in most consulting engagements, someone will ask, “Is everyone else as screwed up as we are?” The answer, of course, is yes. Most consultants’ business opportunities are created by their clients’ inability to solve (or communicate) vexing problems or challenges.
And now there’s a deceptively simple business book that can help you [...]

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Tags: Back to Basics · Bookshelf

Making Room for What Really Matters

December 29th, 2007 · No Comments

As 2008 nears, I’m resolved to make room for a more balanced life, less cluttered with frenzy and meaningless busyness. Yoga helps, but it’s time to invest in some mental and lifestyle “housekeeping” as well. As a first step toward de-cluttering, I’ve decided to consult some expert coaches.

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Tags: Back to Basics · Bookshelf

Giant Swiss Army Knife — A Metaphor for Smart Phones?

December 10th, 2007 · No Comments

Wenger, manufacturer of the venerable Swiss Army knife, now sells a 3-pound multifunction “knife” with 87 tools and over 100 uses. No doubt intended for price-insensitive gadget collectors, it carries a hefty price tag of $1200. It reminds me of the current generation of smart phones.

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Tags: Back to Basics

How Well Do You Design Your Projects?

November 14th, 2007 · No Comments

The relative success or failure of most projects is determined at the outset, by how well the project is defined and scoped, roles clarified, and expectations set. This is critical if you aim for high-impact results.

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Tags: Back to Basics

Audiophiles & iPhones

November 6th, 2007 · No Comments

Sometimes I just want to get the best possible audio quality out of my iPhone, and that’s when I pull out some audiophile headphones.
Take a look at these daisy-chained adapters!

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Tags: Back to Basics · Tools & Technology

People & The Essence of Things

October 18th, 2007 · No Comments

Several years ago IDC presented a segmentation model for mobile device users that included a cluster called “minimalists.” Minimalists routinely use technology-based products for home and work, but want products without complexity or unnecessary features. Minimalists want a phone to be a phone — not a camera, game console or FM radio. They want a [...]

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Tags: Back to Basics · Marketing · Tools & Technology