This year a significant proportion of the greeting cards we’ve received have been assembled from digital content created by our family members and friends. Most of these cards feature family photos and/or snapshots of peak moments throughout the year; a few are totally handmade, artsy, often collages with no digital elements. Personalized cards, user-generated content […]
Entries Tagged as 'Back to Basics'
UCG Affects Holiday Greeting Cards, Too">UCG Affects Holiday Greeting Cards, Too
December 23rd, 2009 · Comments Off · Back to Basics, Creativity
Tags: personalized content·UCG
Twitter vs. Traditional Media for Holidays
December 16th, 2009 · Comments Off · Back to Basics
As I write my Christmas and New Year cards, I’ve been thinking about the pros and cons of traditional cards versus Twitter for holiday greetings. Forgive the wry humor… Twitter Pros No paper cuts No yucky aftertaste from sealing envelopes No last-minute dash to the Post Office to buy more stamps Print PDF
Tags: Twitter humor
Noting the Changes
December 15th, 2009 · 2 Comments · Back to Basics
While updating my contacts database for Christmas card labels, I noted how many changes there have been in the past several years: so many older aunts and uncles who have died, so many marriages in disarray. It was a sobering thought. And a reason to be grateful for the friends and family who still surround […]
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The Secret of Healthcare Reform — Visualized
October 8th, 2009 · 2 Comments · Back to Basics, Creativity
As this slideshow from Dan Roam reveals, the healthcare reform debate is really a debate over insurance reform: who pays for healthcare. His slideshow dramatizes who the players are in this debate, what are their motivations, and how this impacts the American consumer (and tax payer). This is the best resource I’ve seen to help clarify […]
Tags: visual thinking
Blessings for Dana
October 2nd, 2009 · 1 Comment · Back to Basics
Why Don’t They Listen to Their Customers?
September 24th, 2009 · Comments Off · Back to Basics, Tools & Technology
The idea of phone companies listening to their customers is perhaps an oxymoron, but I haven’t given up hope. Browsing Verizon’s list of supported cell phones, I was struck by their obvious lack of needs-based segmentation. Like most carriers, they seem Print PDF
A Perfect Twitter Moment — Not!
September 17th, 2009 · Comments Off · Back to Basics
Despite having an iPhone app for tweeting, my perfect Twitter moment eluded me. On the day I was dying to answer TweetDeck’s “what are you doing” question, I wasn’t carrying an iPhone. Several Sundays ago my husband and I were kayaking in the golden light of a late afternoon on Cape Cod waters. Suddenly our […]
Wal-Mart Will Accelerate Green Retailing
July 16th, 2009 · Comments Off · Back to Basics, Marketing
Today’s Wall Street Journal announced a massive “green” initiative by Wal-Mart that will eventually enable consumers to make informed choices about the environmental impact of the products and brands they’re thinking about buying. Because of Wal-Mart’s enormous clout with both suppliers and consumers, the implications of Wal-Mart’s announcement could be game changing. Print PDF
The Smell of Lavender
July 3rd, 2009 · Comments Off · Back to Basics
Walking around Mercer Island yesterday, we enjoyed the sights and smells of lavender blooming everywhere. It’s early summer here, with long and sunny days; colors don’t start fading until sunset begins around 9:30 PM. Just perfect for dinner and a glass on wine on the deck overlooking the hills that ring Lake Washington. The smell […]
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It Takes a Community
June 24th, 2009 · 2 Comments · Back to Basics, Creativity
Lately my friends and I have been talking about how people succeed, wondering why some are more successful than others despite comparable intellectual advantages or innate talents. Most of us have read Malcolm Gladwell’s Outliers, and we’ve been comparing his case studies to our personal experience and pondering the implications. Our Own Stories, And Belated […]
Tags: mentors