Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'Back to Basics'

Noting the Changes

December 15th, 2009 · 2 Comments · Back to Basics

While updating my contacts database for Christmas card labels, I noted how many changes there have been in the past several years: so many older aunts and uncles who have died, so many marriages in disarray. It was a sobering thought. And a reason to be grateful for the friends and family who still surround [...]

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The Secret of Healthcare Reform — Visualized

October 8th, 2009 · 2 Comments · Back to Basics, Creativity

As this slideshow from Dan Roam reveals, the healthcare reform debate is really a debate over insurance reform: who pays for healthcare. His slideshow dramatizes who the players are in this debate, what are their motivations, and how this impacts the American consumer (and tax payer). This is the best resource I’ve seen to help [...]

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Blessings for Dana

October 2nd, 2009 · 1 Comment · Back to Basics

This post is for my brother Dana, who has begun fighting cancer Print PDF

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Why Don’t They Listen to Their Customers?

September 24th, 2009 · Comments Off · Back to Basics, Tools & Technology

The idea of phone companies listening to their customers is perhaps an oxymoron, but I haven’t given up hope. Browsing Verizon’s list of supported cell phones, I was struck by their obvious lack of needs-based segmentation. Like most carriers, they seem Print PDF

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A Perfect Twitter Moment — Not!

September 17th, 2009 · Comments Off · Back to Basics

Despite having an iPhone app for tweeting, my perfect Twitter moment eluded me. On the day I was dying to answer TweetDeck’s “what are you doing” question, I wasn’t carrying an iPhone. Several Sundays ago my husband and I were kayaking in the golden light of a late afternoon on Cape Cod waters. Suddenly our [...]

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Wal-Mart Will Accelerate Green Retailing

July 16th, 2009 · Comments Off · Back to Basics, Marketing

Today’s Wall Street Journal announced a massive “green” initiative by Wal-Mart that will eventually enable consumers to make informed choices about the environmental impact of the products and brands they’re thinking about buying. Because of Wal-Mart’s enormous clout with both suppliers and consumers, the implications of Wal-Mart’s announcement could be game changing. Print PDF

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The Smell of Lavender

July 3rd, 2009 · Comments Off · Back to Basics

Walking around Mercer Island yesterday, we enjoyed the sights and smells of lavender blooming everywhere. It’s early summer here, with long and sunny days; colors don’t start fading until sunset begins around 9:30 PM. Just perfect for dinner and a glass on wine on the deck overlooking the hills that ring Lake Washington. The smell [...]

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It Takes a Community

June 24th, 2009 · 2 Comments · Back to Basics, Creativity

Lately my friends and I have been talking about how people succeed, wondering why some are more successful than others despite comparable intellectual advantages or innate talents. Most of us have read Malcolm Gladwell’s Outliers, and we’ve been comparing his case studies to our personal experience and pondering the implications. Our Own Stories, And Belated [...]

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Celebrating Earth Day

April 22nd, 2009 · Comments Off · Back to Basics, Yoga

For 10 years we have been lucky enough to be stewards of a small but beloved property that includes a tidal marsh on Cape Cod, adjacent to 100 acres of conservation land (a mix of second growth forest and tidal wetlands rich in birdlife). It’s a place of the heart. Looking closely, you can see [...]

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The Purpose of a Business

March 20th, 2009 · 4 Comments · Back to Basics

I’ve been musing on the question of Purpose while reading the Wall Street Journal and online business press, trying to understand how so many bright people can have caused so much lasting damage. Why Do Companies Exist? There are those who think that businesses exist for solely utilitarian reasons: to satisfy customers, generate profits, create [...]

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