As a new owner of a Kindle DX, I was really hoping to fall in love. We’re on the verge of heading to Cape Cod for a family vacation, so I was looking forward to carrying my personal library in a highly portable 1-pound package. Friends have been singing Kindle’s praises for several years. The [...]
Entries Tagged as 'Bookshelf'
Kindle: Reasons for Not Falling in Love
August 15th, 2010 · 2 Comments · Bookshelf, Tools & Technology
Tags: Kindle DX
Where Are the Books in French for Kindle?
August 9th, 2010 · 3 Comments · Bookshelf, Marketing, Tools & Technology
A francophile friend is eagerly trying to buy French books and periodicals for her new Kindle DX. She splits her time between Seattle and France, and would love to consolidate her reading materials electronically for practical reasons. Fueled by optimism, she bought a third generation Kindle last Friday. She loves Kindle’s promise, but disenchantment is [...]
Know Your Audience
January 12th, 2010 · No Comments · Bookshelf, Marketing
Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.
What Matters Now
January 6th, 2010 · 1 Comment · Back to Basics, Bookshelf, Creativity
Every now and then you come across a gem to share broadly with others: What Matters Now, a compilation of great ideas by brilliant thinkers and change agents. Agent provocateur Seth Godin has produced this compilation and offers it as a free downloadable ebook from his blog. He encourages like-minded folk who are sick and [...]
A Wonderful Mother-Daughter Story
October 1st, 2009 · No Comments · Bookshelf, Creativity
I’ve just devoured Traveling with Pomegranates, a loving duet co-authored by Sue Monk Kidd and her daughter, Ann Kidd Taylor; a story told in “braided voices.” I highly recommend it if you’re interested in travel memoirs, life’s major passages, an examination of creativity, or the relationship between mothers and daughters. (And it helps if you [...]
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PR 2.0 Book by Solis & Breakenridge
May 5th, 2009 · No Comments · Bookshelf, Social Media for Business
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media. Their book is an in-depth discussion of their manifesto for “a New [...]
Is Now the Time for E-Books?
April 20th, 2009 · No Comments · Bookshelf, Tools & Technology
Today’s Wall Street Journal featured an in-depth article about the potential disruptive impact of digital books and e-book devices. (The author touched on implications for new pricing schemes and business models for the publishing industry, but that’s not the subject of this post.) The question is, should book lovers like me switch over to e-book [...]
Marketing 2.0: How To
April 2nd, 2009 · 2 Comments · Bookshelf, Marketing
Finally there’s a practical resource for people who want the best of both worlds: what’s worth keeping from traditional marketing, combined with the benefits of the emerging Marketing 2.0 toolkit. Thanks to IBM’s Sandy Carter, there’s now a great resource for B2B marketing strategists and practitioners, The New Language of Marketing 2.0. I definitely recommend [...]
Looking for Resources on How to Write a Great Marketing Plan?
January 14th, 2009 · No Comments · Bookshelf, Marketing
It must be the season for marketing planning. Recently I’ve gotten multiple requests for pointers on how to develop a great marketing plan – even from my spouse who’s in a marketing strategy role for a major wireless company. My reference library was packed away, due to an office remodel, so I launched a Google [...]
Tags: balanced scorecard·BSC·marketing plan·marketing planning·strategy map
Just the Facts, Ma’am — Wrong!
April 9th, 2008 · 1 Comment · Back to Basics, Bookshelf
The problem with PowerPoint is that it makes it so easy to bore your audience to death. (Been there, done that…) We all know the seductive ease of creating a new presentation: setting up a dozen slides with titles, and then filling in the slides with endless bullet points. It’s Too Easy to be Boring [...]
Tags: presentations·visual thinking