Musings of a Marketing Maven

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Entries Tagged as 'Bookshelf'

Kindle: Now at the Public Library

October 3rd, 2011 · 1 Comment · Bookshelf, Tools & Technology

Despite being an avid reader, I’ve been a late­comer to the Kin­dle. A year ago I tried a Kin­dle DX but gave it up for var­i­ous rea­sons. Amazon’s recent announce­ment of a Kin­dle beta test with pub­lic libraries rekin­dled my inter­est (so to speak), so I decided to try again — with the Kin­dle app […]

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How to Survive a Summer Cold

July 31st, 2011 · Comments Off · Back to Basics, Bookshelf

A few days ago a new Vita­Mix 5200 arrived on our doorstep, fol­lowed within hours by the onset of a bad sum­mer cold. Per­fect tim­ing. The quest for well­ness Since then I’ve been liv­ing on fruit smooth­ies and roasted gar­lic soup. The Vita­Mix has offered a refresh­ing way to deal with the unpleas­ant side-effects of […]

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Is It Time for Reading to Be Reinvented?

May 15th, 2011 · Comments Off · Bookshelf, Tools & Technology

Why do peo­ple read books? Why do peo­ple read eBooks?

I’ve been pon­der­ing these ques­tions, sparked by an entrepreneur’s pitch. He dreams of rein­vent­ing how peo­ple read and expe­ri­ence books, at least among young peo­ple. He wants to host the con­ver­sa­tions that take place around books, via a new “social eBook app” for the iPad and other tablet devices. Is this a good idea, one that’s likely to appeal who love read­ing for plea­sure — and spend money doing so?

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Kindle: Reasons for Not Falling in Love

August 15th, 2010 · 2 Comments · Bookshelf, Tools & Technology

As a new owner of a Kin­dle DX, I was really hop­ing to fall in love. But it didn’t hap­pen. Here’s why. Print PDF

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Where Are the Books in French for Kindle?

August 9th, 2010 · 16 Comments · Bookshelf, Marketing, Tools & Technology

A fran­cophile friend is eagerly try­ing to buy French books and peri­od­i­cals for her new Kin­dle DX. She splits her time between Seat­tle and France, and would love to con­sol­i­date her read­ing mate­ri­als elec­tron­i­cally for prac­ti­cal rea­sons. Fueled by opti­mism, she bought a third gen­er­a­tion Kin­dle last Fri­day. She loves Kindle’s promise, but dis­en­chant­ment is […]

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Know Your Audience

January 12th, 2010 · Comments Off · Bookshelf, Marketing

Last night Daniel Pink, pro­lific author, came to town to pro­mote his lat­est book, Drive: The Sur­pris­ing Truth About What Moti­vates Us. I loved his prior book, A Whole New Mind, so I per­suaded 3 friends to join me for Pink’s pre­sen­ta­tion. Lit­tle did I know that the expe­ri­ence would be more about pro­mo­tion and less about sub­stance. Here’s why.

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What Matters Now

January 6th, 2010 · 1 Comment · Back to Basics, Bookshelf, Creativity

Every now and then you come across a gem to share broadly with oth­ers: What Mat­ters Now, a com­pi­la­tion of great ideas by bril­liant thinkers and change agents. Agent provo­ca­teur Seth Godin has pro­duced this com­pi­la­tion and offers it as a free down­load­able ebook from his blog. He encour­ages like-minded folk who are sick and […]

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A Wonderful Mother-Daughter Story

October 1st, 2009 · Comments Off · Bookshelf, Creativity

I’ve just devoured Trav­el­ing with Pome­gran­ates, a lov­ing duet co-authored by Sue Monk Kidd and her daugh­ter, Ann Kidd Tay­lor; a story told in “braided voices.” I highly rec­om­mend it if you’re inter­ested in travel mem­oirs, life’s major pas­sages, an exam­i­na­tion of cre­ativ­ity, or the rela­tion­ship between moth­ers and daugh­ters. (And it helps if you […]

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PR 2.0 Book by Solis & Breakenridge">PR 2.0 Book by Solis & Breakenridge

May 5th, 2009 · Comments Off · Bookshelf, Social Media for Business

The pub­lic­ity team for Putting the Pub­lic Back in Pub­lic Rela­tions asked me for a review in this blog. This is the lat­est book by Brian Solis and Deirdre Break­en­ridge, two emi­nent thought lead­ers in the world of pub­lic rela­tions and social media. Their book is an in-depth dis­cus­sion of their man­i­festo for “a New […]

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Is Now the Time for E-Books?

April 20th, 2009 · Comments Off · Bookshelf, Tools & Technology

Today’s Wall Street Jour­nal fea­tured an in-depth arti­cle about the poten­tial dis­rup­tive impact of dig­i­tal books and e-book devices. (The author touched on impli­ca­tions for new pric­ing schemes and busi­ness mod­els for the pub­lish­ing indus­try, but that’s not the sub­ject of this post.) The ques­tion is, should book lovers like me switch over to e-book […]

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