The problem with PowerPoint is that it makes it so easy to bore your audience to death. (Been there, done that…)
We all know the seductive ease of creating a new presentation: setting up a dozen slides with titles, and then filling in the slides with endless bullet points.
It’s Too Easy to be Boring
The beauty [...]
Tags: Back to Basics · Bookshelf
At some point in most consulting engagements, someone will ask, “Is everyone else as screwed up as we are?” The answer, of course, is yes. Most consultants’ business opportunities are created by their clients’ inability to solve (or communicate) vexing problems or challenges.
And now there’s a deceptively simple business book that can help you [...]
Tags: Back to Basics · Bookshelf
Today I was struck with how many people are writing and debating about the secrets to successful marketing. Seth Godin has a new book out; the CMO Council has released a major report on B2B marketing; and I stumbled across a blog that challenges the validity of the classic marketing funnel. Pure brain candy.
As 2008 nears, I’m resolved to make room for a more balanced life, less cluttered with frenzy and meaningless busyness. Yoga helps, but it’s time to invest in some mental and lifestyle “housekeeping” as well. As a first step toward de-cluttering, I’ve decided to consult some expert coaches.
Tags: Back to Basics · Bookshelf
As a marketing strategist, I often get a bird’s eye view of how high tech companies approach competitive strategy. It can be surprising to see how little “quality time” is allocated to a thoughtful analysis of the underlying drivers of the competitive environment, or assessing which moves are likely to lead to the [...]
Here’s a widget that will let you search my library for books on:
business strategy, competitive advantage
innovation and innovation management
brand strategy and brand management
market research
customer management
how customers shop, how they buy
consulting practice management
The widget links to Amazon, in case any of the search results belong on your bookshelf too.
Tags: Bookshelf
I’ve just stumbled across a wonderful resource for book lovers — social networking for bibliophiles.
LibraryThing provides a handy way to organize your bookshelf online, and share what you’re reading with others, or discover people whose reading interests overlap a lot with yours.
Tags: Bookshelf