Musings of a Marketing Maven

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Entries Tagged as 'Bookshelf'

Kindle: Now at the Public Library

October 3rd, 2011 · 1 Comment · Bookshelf, Tools & Technology

Despite being an avid reader, I’ve been a latecomer to the Kindle. A year ago I tried a Kindle DX but gave it up for various reasons. Amazon’s recent announcement of a Kindle beta test with public libraries rekindled my interest (so to speak), so I decided to try again — with the Kindle app [...]

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How to Survive a Summer Cold

July 31st, 2011 · Comments Off · Back to Basics, Bookshelf

A few days ago a new VitaMix 5200 arrived on our doorstep, followed within hours by the onset of a bad summer cold. Perfect timing. The quest for wellness Since then I’ve been living on fruit smoothies and roasted garlic soup. The VitaMix has offered a refreshing way to deal with the unpleasant side-effects of [...]

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Is It Time for Reading to Be Reinvented?

May 15th, 2011 · Comments Off · Bookshelf, Tools & Technology

Why do people read books? Why do people read eBooks?

I’ve been pondering these questions, sparked by an entrepreneur’s pitch. He dreams of reinventing how people read and experience books, at least among young people. He wants to host the conversations that take place around books, via a new “social eBook app” for the iPad and other tablet devices. Is this a good idea, one that’s likely to appeal who love reading for pleasure — and spend money doing so?

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Kindle: Reasons for Not Falling in Love

August 15th, 2010 · 2 Comments · Bookshelf, Tools & Technology

As a new owner of a Kindle DX, I was really hoping to fall in love. But it didn’t happen. Here’s why. Print PDF

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Where Are the Books in French for Kindle?

August 9th, 2010 · 16 Comments · Bookshelf, Marketing, Tools & Technology

A francophile friend is eagerly trying to buy French books and periodicals for her new Kindle DX. She splits her time between Seattle and France, and would love to consolidate her reading materials electronically for practical reasons. Fueled by optimism, she bought a third generation Kindle last Friday. She loves Kindle’s promise, but disenchantment is [...]

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Know Your Audience

January 12th, 2010 · Comments Off · Bookshelf, Marketing

Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.

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What Matters Now

January 6th, 2010 · 1 Comment · Back to Basics, Bookshelf, Creativity

Every now and then you come across a gem to share broadly with others: What Matters Now, a compilation of great ideas by brilliant thinkers and change agents. Agent provocateur Seth Godin has produced this compilation and offers it as a free downloadable ebook from his blog. He encourages like-minded folk who are sick and [...]

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A Wonderful Mother-Daughter Story

October 1st, 2009 · Comments Off · Bookshelf, Creativity

I’ve just devoured Traveling with Pomegranates, a loving duet co-authored by Sue Monk Kidd and her daughter, Ann Kidd Taylor; a story told in “braided voices.” I highly recommend it if you’re interested in travel memoirs, life’s major passages, an examination of creativity, or the relationship between mothers and daughters. (And it helps if you [...]

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PR 2.0 Book by Solis & Breakenridge

May 5th, 2009 · Comments Off · Bookshelf, Social Media for Business

The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media. Their book is an in-depth discussion of their manifesto for “a New [...]

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Is Now the Time for E-Books?

April 20th, 2009 · Comments Off · Bookshelf, Tools & Technology

Today’s Wall Street Journal featured an in-depth article about the potential disruptive impact of digital books and e-book devices. (The author touched on implications for new pricing schemes and business models for the publishing industry, but that’s not the subject of this post.) The question is, should book lovers like me switch over to e-book [...]

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