Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.
Entries Tagged as 'Bookshelf'
What Matters Now
January 6th, 2010 · 1 Comment · Back to Basics, Bookshelf, Creativity
Every now and then you come across a gem to share broadly with others: What Matters Now, a compilation of great ideas by brilliant thinkers and change agents. Agent provocateur Seth Godin has produced this compilation and offers it as a free downloadable ebook from his blog. He encourages like-minded folk who are sick and [...]
A Wonderful Mother-Daughter Story
October 1st, 2009 · No Comments · Bookshelf, Creativity
I’ve just devoured Traveling with Pomegranates, a loving duet co-authored by Sue Monk Kidd and her daughter, Ann Kidd Taylor; a story told in “braided voices.” I highly recommend it if you’re interested in travel memoirs, life’s major passages, an examination of creativity, or the relationship between mothers and daughters. (And it helps if you [...]
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PR 2.0 Book by Solis & Breakenridge
May 5th, 2009 · No Comments · Bookshelf, Social Media for Business
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media.
Their book is an in-depth discussion of their manifesto for “a New [...]
Is Now the Time for E-Books?
April 20th, 2009 · No Comments · Bookshelf, Tools & Technology
Today’s Wall Street Journal featured an in-depth article about the potential disruptive impact of digital books and e-book devices. (The author touched on implications for new pricing schemes and business models for the publishing industry, but that’s not the subject of this post.) The question is, should book lovers like me switch over to e-book [...]
Marketing 2.0: How To
April 2nd, 2009 · 2 Comments · Bookshelf, Marketing
Finally there’s a practical resource for people who want the best of both worlds: what’s worth keeping from traditional marketing, combined with the benefits of the emerging Marketing 2.0 toolkit. Thanks to IBM’s Sandy Carter, there’s now a great resource for B2B marketing strategists and practitioners, The New Language of Marketing 2.0. I definitely recommend [...]
Looking for Resources on How to Write a Great Marketing Plan?
January 14th, 2009 · No Comments · Bookshelf, Marketing
It must be the season for marketing planning. Recently I’ve gotten multiple requests for pointers on how to develop a great marketing plan – even from my spouse who’s in a marketing strategy role for a major wireless company.
My reference library was packed away, due to an office remodel, so I launched a Google search [...]
Tags: balanced scorecard·BSC·marketing plan·marketing planning·strategy map
Just the Facts, Ma’am — Wrong!
April 9th, 2008 · 1 Comment · Back to Basics, Bookshelf
The problem with PowerPoint is that it makes it so easy to bore your audience to death. (Been there, done that…)
We all know the seductive ease of creating a new presentation: setting up a dozen slides with titles, and then filling in the slides with endless bullet points.
It’s Too Easy to be Boring
The beauty [...]
Tags: presentations·visual thinking
The Power of Clarity
April 8th, 2008 · 2 Comments · Back to Basics, Bookshelf
At some point in most consulting engagements, someone will ask, “Is everyone else as screwed up as we are?” The answer, of course, is yes. Most consultants’ business opportunities are created by their clients’ inability to solve (or communicate) vexing problems or challenges.
And now there’s a deceptively simple business book that can help you [...]
Tags: visual thinking
This Is a Great Time To Be a Marketer
January 23rd, 2008 · No Comments · Bookshelf, Marketing
Today I was struck with how many people are writing and debating about the secrets to successful marketing. Seth Godin has a new book out; the CMO Council has released a major report on B2B marketing; and I stumbled across a blog that challenges the validity of the classic marketing funnel. Pure brain candy.
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