Musings of a Marketing Maven

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Entries Tagged as 'Bookshelf'

Marketing 2.0: How To

April 2nd, 2009 · 2 Comments · Bookshelf, Marketing

Finally there’s a prac­ti­cal resource for peo­ple who want the best of both worlds: what’s worth keep­ing from tra­di­tional mar­ket­ing, com­bined with the ben­e­fits of the emerg­ing Mar­ket­ing 2.0 toolkit. Thanks to IBM’s Sandy Carter, there’s now a great resource for B2B mar­ket­ing strate­gists and prac­ti­tion­ers, The New Lan­guage of Mar­ket­ing 2.0. I def­i­nitely rec­om­mend it. […]

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Looking for Resources on How to Write a Great Marketing Plan?

January 14th, 2009 · Comments Off · Bookshelf, Marketing

It must be the sea­son for mar­ket­ing plan­ning. Recently I’ve got­ten mul­ti­ple requests for point­ers on how to develop a great mar­ket­ing plan – even from my spouse who’s in a mar­ket­ing strat­egy role for a major wire­less com­pany. My ref­er­ence library was packed away, due to an office remodel, so I launched a Google […]

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Just the Facts, Ma’am — Wrong!

April 9th, 2008 · 1 Comment · Back to Basics, Bookshelf

The prob­lem with Pow­er­Point is that it makes it so easy to bore your audi­ence to death. (Been there, done that…) We all know the seduc­tive ease of cre­at­ing a new pre­sen­ta­tion: set­ting up a dozen slides with titles, and then fill­ing in the slides with end­less bul­let points. It’s Too Easy to be Bor­ing The […]

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The Power of Clarity

April 8th, 2008 · 2 Comments · Back to Basics, Bookshelf

At some point in most con­sult­ing engage­ments, some­one will ask, “Is every­one else as screwed up as we are?” The answer, of course, is yes. Most con­sul­tants’ busi­ness oppor­tu­ni­ties are cre­ated by their clients’ inabil­ity to solve (or com­mu­ni­cate) vex­ing prob­lems or chal­lenges. And now there’s a decep­tively sim­ple busi­ness book that can help you […]

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This Is a Great Time To Be a Marketer

January 23rd, 2008 · Comments Off · Bookshelf, Marketing

Today I was struck with how many peo­ple are writ­ing and debat­ing about the secrets to suc­cess­ful mar­ket­ing. Seth Godin has a new book out; the CMO Coun­cil has released a major report on B2B mar­ket­ing; and I stum­bled across a blog that chal­lenges the valid­ity of the clas­sic mar­ket­ing fun­nel. Pure brain candy. Print PDF

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Making Room for What Really Matters

December 29th, 2007 · Comments Off · Back to Basics, Bookshelf

As 2008 nears, I’m resolved to make room for a more bal­anced life, less clut­tered with frenzy and mean­ing­less busy­ness. Yoga helps, but it’s time to invest in some men­tal and lifestyle “house­keep­ing” as well. As a first step toward de-cluttering, I’ve decided to con­sult some expert coaches. Print PDF

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Competitive Strategy: How to Step Up Your Game

October 31st, 2007 · Comments Off · Bookshelf, Marketing

As a mar­ket­ing strate­gist, I often get a bird’s eye view of how high tech com­pa­nies approach com­pet­i­tive strat­egy. It can be sur­pris­ing to see how lit­tle “qual­ity time” is allo­cated to a thought­ful analy­sis of the under­ly­ing dri­vers of the com­pet­i­tive envi­ron­ment, or assess­ing which moves are likely to lead to the best results. […]

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Search My Professional Library

October 23rd, 2007 · Comments Off · Bookshelf

Here’s a wid­get that will let you search my library for books on: busi­ness strat­egy, com­pet­i­tive advan­tage inno­va­tion and inno­va­tion man­age­ment brand strat­egy and brand man­age­ment mar­ket research cus­tomer man­age­ment how cus­tomers shop, how they buy con­sult­ing prac­tice man­age­ment The wid­get links to Ama­zon, in case any of the search results belong on your book­shelf too. Print PDF

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Book Lovers, Unite!

October 22nd, 2007 · Comments Off · Bookshelf

I’ve just stum­bled across a won­der­ful resource for book lovers — social net­work­ing for bib­lio­philes. Library­Thing pro­vides a handy way to orga­nize your book­shelf online, and share what you’re read­ing with oth­ers, or dis­cover peo­ple whose read­ing inter­ests over­lap a lot with yours. Print PDF

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