At some point in most consulting engagements, someone will ask, “Is everyone else as screwed up as we are?” The answer, of course, is yes. Most consultants’ business opportunities are created by their clients’ inability to solve (or communicate) vexing problems or challenges. And now there’s a deceptively simple business book that can help you [...]
Entries Tagged as 'Bookshelf'
This Is a Great Time To Be a Marketer
January 23rd, 2008 · No Comments · Bookshelf, Marketing
Today I was struck with how many people are writing and debating about the secrets to successful marketing. Seth Godin has a new book out; the CMO Council has released a major report on B2B marketing; and I stumbled across a blog that challenges the validity of the classic marketing funnel. Pure brain candy.
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Making Room for What Really Matters
December 29th, 2007 · No Comments · Back to Basics, Bookshelf
As 2008 nears, I’m resolved to make room for a more balanced life, less cluttered with frenzy and meaningless busyness. Yoga helps, but it’s time to invest in some mental and lifestyle “housekeeping” as well. As a first step toward de-cluttering, I’ve decided to consult some expert coaches.
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Competitive Strategy: How to Step Up Your Game
October 31st, 2007 · No Comments · Bookshelf, Marketing
As a marketing strategist, I often get a bird’s eye view of how high tech companies approach competitive strategy. It can be surprising to see how little “quality time” is allocated to a thoughtful analysis of the underlying drivers of the competitive environment, or assessing which moves are likely to lead to the best results. [...]
Tags: Clayton Christensen·competitive strategy·innovation·marketing strategy·playbook
Book Lovers, Unite!
October 22nd, 2007 · No Comments · Bookshelf
I’ve just stumbled across a wonderful resource for book lovers — social networking for bibliophiles. LibraryThing provides a handy way to organize your bookshelf online, and share what you’re reading with others, or discover people whose reading interests overlap a lot with yours.
Tags: Amazon·books·online library