Finally there’s a practical resource for people who want the best of both worlds: what’s worth keeping from traditional marketing, combined with the benefits of the emerging Marketing 2.0 toolkit. Thanks to IBM’s Sandy Carter, there’s now a great resource for B2B marketing strategists and practitioners, The New Language of Marketing 2.0. I definitely recommend [...]
It must be the season for marketing planning. Recently I’ve gotten multiple requests for pointers on how to develop a great marketing plan – even from my spouse who’s in a marketing strategy role for a major wireless company. My reference library was packed away, due to an office remodel, so I launched a Google [...]
Tags: balanced scorecard·BSC·marketing plan·marketing planning·strategy map
The problem with PowerPoint is that it makes it so easy to bore your audience to death. (Been there, done that…) We all know the seductive ease of creating a new presentation: setting up a dozen slides with titles, and then filling in the slides with endless bullet points. It’s Too Easy to be Boring [...]
Tags: presentations·visual thinking
At some point in most consulting engagements, someone will ask, “Is everyone else as screwed up as we are?” The answer, of course, is yes. Most consultants’ business opportunities are created by their clients’ inability to solve (or communicate) vexing problems or challenges. And now there’s a deceptively simple business book that can help you [...]
Tags: visual thinking
Today I was struck with how many people are writing and debating about the secrets to successful marketing. Seth Godin has a new book out; the CMO Council has released a major report on B2B marketing; and I stumbled across a blog that challenges the validity of the classic marketing funnel. Pure brain candy. Print [...]
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As 2008 nears, I’m resolved to make room for a more balanced life, less cluttered with frenzy and meaningless busyness. Yoga helps, but it’s time to invest in some mental and lifestyle “housekeeping” as well. As a first step toward de-cluttering, I’ve decided to consult some expert coaches. Print PDF
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As a marketing strategist, I often get a bird’s eye view of how high tech companies approach competitive strategy. It can be surprising to see how little “quality time” is allocated to a thoughtful analysis of the underlying drivers of the competitive environment, or assessing which moves are likely to lead to the best results. [...]
Tags: Clayton Christensen·competitive strategy·innovation·marketing strategy·playbook
Here’s a widget that will let you search my library for books on: business strategy, competitive advantage innovation and innovation management brand strategy and brand management market research customer management how customers shop, how they buy consulting practice management The widget links to Amazon, in case any of the search results belong on your bookshelf [...]
Tags: books·search bookshelf widget
I’ve just stumbled across a wonderful resource for book lovers — social networking for bibliophiles. LibraryThing provides a handy way to organize your bookshelf online, and share what you’re reading with others, or discover people whose reading interests overlap a lot with yours. Print PDF
Tags: Amazon·books·online library
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