Are you confronting the challenge of opening a new yoga studio, getting established as a newly certified teacher, or attracting more students in a competitive urban area?
Entries Tagged as 'Brand Matters'
Growing a Yoga Studio in a Crowded Market
February 7th, 2012 · 8 Comments · Brand Matters, Marketing, Yoga
Tags: personal branding for yoga teachers·yoga business·yoga studio marketing
The Real Problem with Netflix
September 30th, 2011 · 1 Comment · Brand Matters, Tools & Technology
Consumers are enraged at Netflix’ steep price increases with good reason — a 60% increase is hard to take during a prolonged recession. As a result well over 1 million have already cancelled their subscription. From the consumer’s POV, Netflix’ latest plans to split the offering into two unrelated services, Netflix and Qwikster, are utterly […]
Tags: Netflix·Netflix on PS3·streaming media·user experience
& The Beatles: Love At Last">Apple & The Beatles: Love At Last
November 16th, 2010 · 1 Comment · Brand Matters, Marketing
As a girl, I shivered one night in the basement where our TV had been banished, and thrilled to the Beatles’ American debut. Not all my shivers were from the cold of that unheated room… I’d fallen in love. A landmark event Print PDF
What Story Does Your Face Tell?
June 23rd, 2010 · 1 Comment · Brand Matters, Marketing
My brother is writing a book with his stepdaughter about their scarily parallel stories as cancer fighters and survivors. At the moment, they’re working on author photos for the book cover. This process has made me think about the stories that faces tell, or hint at; the messages that can be perceived subliminally when your […]
Tags: personal branding
My Phone Company Is Stupid and Wasteful
January 13th, 2010 · Comments Off · Brand Matters, Marketing
I wish some agency that specializes in intelligent database mining and direct marketing would help my local phone company stop wasting trees on fruitless direct mail pieces. Here’s the deal: my recycle bin now contains somewhere between 5 and 10 pieces of unopened direct mail offers from Qwest, Print PDF
& Branding">On Biking & Branding
November 14th, 2009 · 3 Comments · Brand Matters
The cycling sub-culture offers an interesting environment for observing the power of branding in action. Over the years I’ve learned that the “boys who bike” are very status conscious, and proudly display team affiliations and other brand badges all over their bodies, their bikes and their gear. I’ve also learned that if you ride the “wrong” bike, you’re invisible to your fellow cyclists.
Learning from Parisian Shop Windows
November 13th, 2009 · Comments Off · Brand Matters, Marketing
I love strolling and window shopping in Paris. There’s a special mystique that window dressers in Paris employ that brand teams and marketers everywhere would do well to emulate. Shop windows in Paris do a wonderful job of conveying the idea of what’s being sold — of conveying the brand essence, helping you envision how […]
Tags: brand marketing
Marketing to Women: 2 Examples
November 12th, 2009 · Comments Off · Brand Matters, Marketing
After blogging about “the female economy” as the world’s biggest untapped market opportunity, I’ve been on the lookout for evidence that companies and brands are marketing specifically to women. I’ve seen a couple of examples recently, an encouraging sign. Both offers focus on helping women overcome the gaps in our understanding of mechanics – things most […]
Falling Out of Love with QuickBooks
October 30th, 2009 · 3 Comments · Brand Matters, Tools & Technology
For years I’ve loved QuickBooks – a tool that made managing my company’s money remarkably pleasant. I used to rave about it to colleagues. But over the past several product releases I’ve become disenchanted; I think Intuit has lost its way, and has lost sight of whose interest it was pursuing. No longer customer centered […]
Visualizing Your Digital Persona
October 13th, 2009 · 3 Comments · Brand Matters, Tools & Technology
Researchers at the MIT Media Lab have released an online tool that attempts to characterize your digital persona based on data mining of online resources. Right now the tool is in the fun and exploratory phase, but it offers food for thought. Have you ever wondered what your digital fingerprints might look like, if there […]