Musings of a Marketing Maven

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Entries Tagged as 'Marketing'

Growing a Yoga Studio in a Crowded Market

February 7th, 2012 · 8 Comments · Brand Matters, Marketing, Yoga

Are you con­fronting the chal­lenge of open­ing a new yoga stu­dio, get­ting estab­lished as a newly cer­ti­fied teacher, or attract­ing more stu­dents in a com­pet­i­tive urban area?

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How to Piss Off Your Customers

November 18th, 2010 · Comments Off · Marketing

It always amazes me that big brands can some­times be so dumb when it comes to cus­tomer inter­ac­tions. Here are a few brand-busters from this week’s inter­ac­tions. Print PDF

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& The Beatles: Love At Last">Apple & The Beatles: Love At Last

November 16th, 2010 · 1 Comment · Brand Matters, Marketing

As a girl, I shiv­ered one night in the base­ment where our TV had been ban­ished, and thrilled to the Bea­t­les’ Amer­i­can debut. Not all my shiv­ers were from the cold of that unheated room… I’d fallen in love. A land­mark event Print PDF

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Where Are the Books in French for Kindle?

August 9th, 2010 · 16 Comments · Bookshelf, Marketing, Tools & Technology

A fran­cophile friend is eagerly try­ing to buy French books and peri­od­i­cals for her new Kin­dle DX. She splits her time between Seat­tle and France, and would love to con­sol­i­date her read­ing mate­ri­als elec­tron­i­cally for prac­ti­cal rea­sons. Fueled by opti­mism, she bought a third gen­er­a­tion Kin­dle last Fri­day. She loves Kindle’s promise, but dis­en­chant­ment is […]

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What Story Does Your Face Tell?

June 23rd, 2010 · 1 Comment · Brand Matters, Marketing

My brother is writ­ing a book with his step­daugh­ter about their scar­ily par­al­lel sto­ries as can­cer fight­ers and sur­vivors. At the moment, they’re work­ing on author pho­tos for the book cover. This process has made me think about the sto­ries that faces tell, or hint at; the mes­sages that can be per­ceived sub­lim­i­nally when your […]

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Creating a Yoga Community

March 18th, 2010 · Comments Off · Marketing, Yoga

Guest author, Brook McCarthy, is a part-time yoga teacher in Syd­ney, Aus­tralia. Brook also runs a mar­ket­ing con­sul­tancy that helps busi­nesses in the health and well­be­ing sec­tor improve their com­mu­ni­ca­tions online. Cul­ti­vat­ing com­mu­nity can be as sim­ple as a friendly yoga class, a shared meal or an inspir­ing work­shop. This can sow seeds towards creating […]

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Non-scientific Indicators of Consumer Confidence

March 15th, 2010 · Comments Off · Marketing, Yoga

Last Fri­day after­noon I was in a Seat­tle area Lul­ule­mon store check­ing out some spring-season tank tops, and was pleas­antly shocked at how crowded the store was. It was hard to maneu­ver around all the shop­pers, and at times, you had to wait for peo­ple to move away before you could check out mer­chan­dise hanging […]

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The Sound of Her Voice

March 15th, 2010 · Comments Off · Creativity, Marketing, Yoga

If you’re a yoga stu­dent who lives in an area blessed with lots of stu­dios and tal­ented teach­ers, you can be more dis­crim­i­nat­ing when choos­ing where to take classes or which teach­ers to fol­low. Now that I’m no longer a rank begin­ner, I’ve started to pay closer atten­tion to the fac­tors that cause me to pre­fer some teach­ers over oth­ers. And one of those fac­tors is, I con­fess, the sound of her voice.

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Information Junkies Wanna Know… More

February 5th, 2010 · Comments Off · Marketing, Yoga

Inter­est­ing fac­toids, like how many Amer­i­cans prac­tice yoga, spread like wild­fire across the Web and blo­gos­phere. But get­ting any per­spec­tive on those fac­toids can be much harder to find, and in some cases, impos­si­ble. There are numer­ous unan­swered ques­tions, such as

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My Phone Company Is Stupid and Wasteful

January 13th, 2010 · Comments Off · Brand Matters, Marketing

I wish some agency that spe­cial­izes in intel­li­gent data­base min­ing and direct mar­ket­ing would help my local phone com­pany stop wast­ing trees on fruit­less direct mail pieces. Here’s the deal: my recy­cle bin now con­tains some­where between 5 and 10 pieces of unopened direct mail offers from Qwest, Print PDF

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