It’s been a curious 24 hours. First, snow falling on daffodils and cherry blossoms (our first of the season, here in Seattle). Then, 2 people emailed me, having found my blogs, to inquire about contributing posts for this blog and my professional blog.
The requests, while flattering, caught me off guard. They made me realize I [...]
Entries Tagged as 'Marketing'
Responding to Guest Blogger Requests
March 9th, 2010 · No Comments · Marketing, Social Media for Business
Information Junkies Wanna Know… More
February 5th, 2010 · No Comments · Marketing, Yoga
Interesting factoids, like how many Americans practice yoga, spread like wildfire across the Web and blogosphere. But getting any perspective on those factoids can be much harder to find, and in some cases, impossible. There are numerous unanswered questions, such as
My Phone Company Is Stupid and Wasteful
January 13th, 2010 · No Comments · Brand Matters, Marketing
I wish some agency that specializes in intelligent database mining and direct marketing would help my local phone company stop wasting trees on fruitless direct mail pieces.
Here’s the deal: my recycle bin now contains somewhere between 5 and 10 pieces of unopened direct mail offers from Qwest,
Know Your Audience
January 12th, 2010 · No Comments · Bookshelf, Marketing
Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.
Learning from Parisian Shop Windows
November 13th, 2009 · No Comments · Brand Matters, Marketing
I love strolling and window shopping in Paris. There’s a special mystique that window dressers in Paris employ that brand teams and marketers everywhere would do well to emulate.
Shop windows in Paris do a wonderful job of conveying the idea of what’s being sold — of conveying the brand essence, helping you envision how you [...]
Tags: brand marketing
Marketing to Women: 2 Examples
November 12th, 2009 · No Comments · Brand Matters, Marketing
After blogging about “the female economy” as the world’s biggest untapped market opportunity, I’ve been on the lookout for evidence that companies and brands are marketing specifically to women. I’ve seen a couple of examples recently, an encouraging sign.
Both offers focus on helping women overcome the gaps in our understanding of mechanics – things most [...]
Yoga in a Flatter World
August 12th, 2009 · No Comments · Marketing, Yoga
Thanks to this blog, I’ve now had my first taste of business opportunities that can emerge from blogging, by attracting entrepreneurial people with shared interests and passions. Blogging is a part-time hobby, not one I invest enough time in to drive significant traffic volumes or hits on the site. So my expectations of results are [...]
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Using Twitter to Find Yoga Teachers
July 16th, 2009 · 1 Comment · Marketing, Yoga
I just had my first quintessential Twitter experience, after several lackluster months of experimentation. Within 2 hours of posing a question on Twitter, I had a great answer from the single most reputable source in the world.
My question was, “Who are the Anusara yoga teachers on Cape Cod?” The person who responded to my [...]
Tags: social media
Wal-Mart Will Accelerate Green Retailing
July 16th, 2009 · No Comments · Back to Basics, Marketing
Today’s Wall Street Journal announced a massive “green” initiative by Wal-Mart that will eventually enable consumers to make informed choices about the environmental impact of the products and brands they’re thinking about buying. Because of Wal-Mart’s enormous clout with both suppliers and consumers, the implications of Wal-Mart’s announcement could be game changing.
Managing Your Personal Brand
July 5th, 2009 · 2 Comments · Brand Matters, Marketing
My friend Shivonne Byrne has just posted a wonderful entry on how to manage your personal brand. Check out her blog: Marketfusions: Everything is a Brand, Including You.
She encourages people to think through:
Their person vision
Their fundamental purpose or reason for being
Their values
Their passion
and then develop a personal brand plan that will help them recognize wonderful opportunities [...]
Tags: personal branding