A francophile friend is eagerly trying to buy French books and periodicals for her new Kindle DX. She splits her time between Seattle and France, and would love to consolidate her reading materials electronically for practical reasons. Fueled by optimism, she bought a third generation Kindle last Friday. She loves Kindle’s promise, but disenchantment is [...]
Entries Tagged as 'Marketing'
Where Are the Books in French for Kindle?
August 9th, 2010 · 3 Comments · Bookshelf, Marketing, Tools & Technology
What Story Does Your Face Tell?
June 23rd, 2010 · 1 Comment · Brand Matters, Marketing
My brother is writing a book with his stepdaughter about their scarily parallel stories as cancer fighters and survivors. At the moment, they’re working on author photos for the book cover. This process has made me think about the stories that faces tell, or hint at; the messages that can be perceived subliminally when your [...]
Tags: personal branding
Creating a Yoga Community
March 18th, 2010 · No Comments · Marketing, Yoga
Guest author, Brook McCarthy, is a part-time yoga teacher in Sydney, Australia. Brook also runs a marketing consultancy that helps businesses in the health and wellbeing sector improve their communications online. Cultivating community can be as simple as a friendly yoga class, a shared meal or an inspiring workshop. This can sow seeds towards creating [...]
Tags: "off the mat"·creating community·yoga studio marketing
Non-scientific Indicators of Consumer Confidence
March 15th, 2010 · No Comments · Marketing, Yoga
Last Friday afternoon I was in a Seattle area Lululemon store checking out some spring-season tank tops, and was pleasantly shocked at how crowded the store was. It was hard to maneuver around all the shoppers, and at times, you had to wait for people to move away before you could check out merchandise hanging [...]
The Sound of Her Voice
March 15th, 2010 · No Comments · Creativity, Marketing, Yoga
If you’re a yoga student who lives in an area blessed with lots of studios and talented teachers, you can be more discriminating when choosing where to take classes or which teachers to follow. Now that I’m no longer a rank beginner, I’ve started to pay closer attention to the factors that cause me to prefer some teachers over others. And one of those factors is, I confess, the sound of her voice.
Information Junkies Wanna Know… More
February 5th, 2010 · No Comments · Marketing, Yoga
Interesting factoids, like how many Americans practice yoga, spread like wildfire across the Web and blogosphere. But getting any perspective on those factoids can be much harder to find, and in some cases, impossible. There are numerous unanswered questions, such as
My Phone Company Is Stupid and Wasteful
January 13th, 2010 · No Comments · Brand Matters, Marketing
I wish some agency that specializes in intelligent database mining and direct marketing would help my local phone company stop wasting trees on fruitless direct mail pieces. Here’s the deal: my recycle bin now contains somewhere between 5 and 10 pieces of unopened direct mail offers from Qwest,
Know Your Audience
January 12th, 2010 · No Comments · Bookshelf, Marketing
Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.
Learning from Parisian Shop Windows
November 13th, 2009 · No Comments · Brand Matters, Marketing
I love strolling and window shopping in Paris. There’s a special mystique that window dressers in Paris employ that brand teams and marketers everywhere would do well to emulate. Shop windows in Paris do a wonderful job of conveying the idea of what’s being sold — of conveying the brand essence, helping you envision how [...]
Tags: brand marketing
Marketing to Women: 2 Examples
November 12th, 2009 · No Comments · Brand Matters, Marketing
After blogging about “the female economy” as the world’s biggest untapped market opportunity, I’ve been on the lookout for evidence that companies and brands are marketing specifically to women. I’ve seen a couple of examples recently, an encouraging sign. Both offers focus on helping women overcome the gaps in our understanding of mechanics – things [...]
