Last night Daniel Pink, prolific author, came to town to promote his latest book, Drive: The Surprising Truth About What Motivates Us. I loved his prior book, A Whole New Mind, so I persuaded 3 friends to join me for Pink’s presentation. Little did I know that the experience would be more about promotion and less about substance. Here’s why.
I love strolling and window shopping in Paris. There’s a special mystique that window dressers in Paris employ that brand teams and marketers everywhere would do well to emulate. Shop windows in Paris do a wonderful job of conveying the idea of what’s being sold — of conveying the brand essence, helping you envision how [...]
Tags: brand marketing
After blogging about “the female economy” as the world’s biggest untapped market opportunity, I’ve been on the lookout for evidence that companies and brands are marketing specifically to women. I’ve seen a couple of examples recently, an encouraging sign. Both offers focus on helping women overcome the gaps in our understanding of mechanics – things [...]
Thanks to this blog, I’ve now had my first taste of business opportunities that can emerge from blogging, by attracting entrepreneurial people with shared interests and passions. Blogging is a part-time hobby, not one I invest enough time in to drive significant traffic volumes or hits on the site. So my expectations of results are [...]
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I just had my first quintessential Twitter experience, after several lackluster months of experimentation. Within 2 hours of posing a question on Twitter, I had a great answer from the single most reputable source in the world. My question was, “Who are the Anusara yoga teachers on Cape Cod?” The person who responded to my [...]
Tags: social media
Today’s Wall Street Journal announced a massive “green” initiative by Wal-Mart that will eventually enable consumers to make informed choices about the environmental impact of the products and brands they’re thinking about buying. Because of Wal-Mart’s enormous clout with both suppliers and consumers, the implications of Wal-Mart’s announcement could be game changing. Print PDF
My friend Shivonne Byrne has just posted a wonderful entry on how to manage your personal brand. Check out her blog: Marketfusions: Everything is a Brand, Including You. She encourages people to think through: Their person vision Their fundamental purpose or reason for being Their values Their passion and then develop a personal brand plan that [...]
Tags: personal branding
There’s a very real obstacle to successful social media engagement, and that’s the fact that “most companies and agencies were not built for dialogue,” according to Matt Dickman of Fleishman Hillard. It’s not just a problem of scale. Most businesses lack the cultures for open-minded listening and responding, and cultures tend to take a long [...]
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See my latest post for an update on this quest. For some time I’ve been looking for the perfect yoga mat, but have not yet found it. Over time and with daily usage the mat becomes a kind of sacred place so it’s important that you find one that really fits your needs and values. [...]
Tags: yoga mat comparison
So how does Lululemon inspire such cult-like loyalty among its customer base (principally yoga practitioners)? They do the basics really well — for both in-store and online shopping. It’s clear they’re paying attention to customer experience management across many dimensions. A Well-Designed Experience Playbook Here are some of the things they get right: Print PDF
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