Musings of a Marketing Maven

There’s a real tension in Corporate America between the individual’s desire for creative expression — to make a mark — and the corporation’s desire to cut costs.
When that individual happens to be a product manager, a marketing or brand manager, or a “creative,” it’s not uncommon for them to drive new variations in how the [...]

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Several years ago IDC presented a segmentation model for mobile device users that included a cluster called “minimalists.” Minimalists routinely use technology-based products for home and work, but want products without complexity or unnecessary features. Minimalists want a phone to be a phone — not a camera, game console or FM radio. They want a [...]

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