Musings of a Marketing Maven

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Entries Tagged as 'Social Media for Business'

Distance Learning and Yoga

April 13th, 2012 · No Comments · Social Media for Business, Yoga

I’ve been curi­ous about the online/web-based options for learn­ing yoga, or deep­en­ing a yoga prac­tice. Not to men­tion teacher train­ing options for peo­ple who aspire to become teach­ers, but can’t afford the thou­sands of dol­lars required to achieve Level 1 cer­ti­fi­ca­tion via the usual means. Or even spe­cial­ized classes to help teach­ers advance to the […]

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Blogging Is Dead. Oh, Really?

March 4th, 2011 · 1 Comment · Social Media for Business

You can always tell when it’s been a slow news day. There’s yet another provoca­tive news story, pro­nounc­ing the death of email, or blog­ging, or Twit­ter. You name it. Sev­eral weeks ago the New York Times wrote that blog­ging among young peo­ple was on the decline, accord­ing to research from the Pew Center’s Inter­net and American […]

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Serendipity, or Applied Intelligence?

June 1st, 2010 · 1 Comment · Social Media for Business, Tools & Technology

To help you get more value from my post­ings, I added the LinkWithin wid­get to my blogs today. This wid­get can auto­mat­i­cally sug­gest, for any new post, related sto­ries found else­where within the blog. I’m still get­ting a feel for what it con­sid­ers to be “related” — and am already chuck­ling at some of its […]

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Why Does Facebook Make It So Difficult?

May 27th, 2010 · 1 Comment · Social Media for Business, Tools & Technology

I’m delighted to get back some con­trol over my pri­vacy set­tings in Face­book. Unlike Facebook’s founder, I believe I own my rela­tion­ships, and I should be in com­plete con­trol over who gets to see what. Hav­ing said that, I’m upset that Face­book forces me to waste so much time mon­i­tor­ing my pri­vacy set­tings and pro­file options. […]

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Facebook Asks, Where Is Home? Who Are You?

April 19th, 2010 · 2 Comments · Social Media for Business

Iden­tity is com­pli­cated, as I dis­cov­ered when fill­ing out a Face­book pro­file. Even seem­ingly sim­ple ques­tions like where is your home­town are not easy when you’ve lived in mul­ti­ple places. For mar­ried women, there’s also the com­pli­ca­tion of which name (or com­bi­na­tion of names) to use… Home­towns Face­book lets you name only one home­town. Its database […]

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Having Fun, The “Social-Techno” Way

April 15th, 2010 · 3 Comments · Social Media for Business, Tools & Technology

Today I man­aged to have fun while work­ing. At long last I set up a per­sonal Face­book page and uploaded some fam­ily pho­tos. At the same time I trans­ferred files and apps from a 2-year-old Mac­Book Pro to a brand new Mac­Book Pro (one of the mod­els released ear­lier this week). I got the first […]

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The Company You Keep

January 1st, 2010 · Comments Off · Back to Basics, Social Media for Business

Reflect­ing back on 2009 and look­ing ahead to 2010, I came across a great quote that got me think­ing: You are the same today as you are going to be five years from now, except for two things: the peo­ple with whom you asso­ciate and the books you read. — Source: Charles Jones, cited in Attracting […]

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But Where’s the Conversation?

October 21st, 2009 · 1 Comment · Social Media for Business

The hype around social media as con­ver­sa­tion has become deaf­en­ing. Much of the hyper­bole comes from agen­cies and con­sul­tants who have seized upon social media as the next wave; their moti­va­tion is self-serving, of course. Pro­mot­ing their cre­den­tials as social media experts enables them Print PDF

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Nice Update from TweetDeck

September 25th, 2009 · Comments Off · Social Media for Business, Tools & Technology

My PC now sports a nice update from Tweet­Deck. It’s smart enough to shorten URLs auto­mat­i­cally, and sup­ports drag-and-drop of pho­tos to Twit­ter, Face­book or MySpace. Nice time-saving fea­tures… Print PDF

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Social Media’s Nasty Little Secret

June 26th, 2009 · Comments Off · Marketing, Social Media for Business

There’s a very real obsta­cle to suc­cess­ful social media engage­ment, and that’s the fact that “most com­pa­nies and agen­cies were not built for dia­logue,” accord­ing to Matt Dick­man of Fleish­man Hillard. It’s not just a prob­lem of scale. Most busi­nesses lack the cul­tures for open-minded lis­ten­ing and respond­ing, and cul­tures tend to take a long time […]

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