It’s been a curious 24 hours. First, snow falling on daffodils and cherry blossoms (our first of the season, here in Seattle). Then, 2 people emailed me, having found my blogs, to inquire about contributing posts for this blog and my professional blog.
The requests, while flattering, caught me off guard. They made me realize I [...]
Entries Tagged as 'Social Media for Business'
Responding to Guest Blogger Requests
March 9th, 2010 · No Comments · Marketing, Social Media for Business
The Company You Keep
January 1st, 2010 · No Comments · Back to Basics, Social Media for Business
Reflecting back on 2009 and looking ahead to 2010, I came across a great quote that got me thinking:
You are the same today as you are going to be five years from now, except for two things: the people with whom you associate and the books you read.
— Source: Charles Jones, cited in Attracting [...]
But Where’s the Conversation?
October 21st, 2009 · 1 Comment · Social Media for Business
The hype around social media as conversation has become deafening.
Much of the hyperbole comes from agencies and consultants who have seized upon social media as the next wave; their motivation is self-serving, of course. Promoting their credentials as social media experts enables them
Tags: B2B marketing·blogging·conversational marketing·personal branding·social media
Nice Update from TweetDeck
September 25th, 2009 · No Comments · Social Media for Business, Tools & Technology
My PC now sports a nice update from TweetDeck. It’s smart enough to shorten URLs automatically, and supports drag-and-drop of photos to Twitter, Facebook or MySpace.
Nice time-saving features…
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Social Media’s Nasty Little Secret
June 26th, 2009 · No Comments · Marketing, Social Media for Business
There’s a very real obstacle to successful social media engagement, and that’s the fact that “most companies and agencies were not built for dialogue,” according to Matt Dickman of Fleishman Hillard. It’s not just a problem of scale.
Most businesses lack the cultures for open-minded listening and responding, and cultures tend to take a long time [...]
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More Fun Spoofing Twitter
May 14th, 2009 · No Comments · Social Media for Business
Video: Twitter Gets Mainstream Attention « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.
I had a chuckle this morning, courtesy of a friend who works at Microsoft. She passed on a link to the “Twitter spoof video” that Jeremiah Owyang showed in a blog post this week. Although tongue in cheek, the [...]
Tags: social media
What Does It Cost to Embrace the Groundswell?
May 5th, 2009 · 3 Comments · Social Media for Business, Tools & Technology
Industry pundits and market analysts have lots of advice to offer companies pondering the implications of Web 2.0, Enterprise 2.0, PR 2.0, social media or conversational marketing. The blogosphere and conference circuits are full of what experts have to say about the urgent need for business transformation, for companies to “embrace the groundswell.” Threats loom, [...]
Tags: social media strategy
PR 2.0 Book by Solis & Breakenridge
May 5th, 2009 · No Comments · Bookshelf, Social Media for Business
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media.
Their book is an in-depth discussion of their manifesto for “a New [...]
User Retention Problems at Twitter?
April 29th, 2009 · No Comments · Social Media for Business
Nielsen Online announced today that their research shows that 60% of Twitter users stop using it the following month. That is, Twitter’s “audience retention rate” is 40%, considerably less than Facebook or MySpace’s rates were at similar stages in their life cycle.
Based on historical patterns for other social networking sites, this implies, says Nielsen, that [...]
Tags: social media·Twitter