Industry pundits and market analysts have lots of advice to offer companies pondering the implications of Web 2.0, Enterprise 2.0, PR 2.0, social media or conversational marketing. The blogosphere and conference circuits are full of what experts have to say about the urgent need for business transformation, for companies to “embrace the groundswell.” Threats loom, [...]
Tags: social media strategy
The publicity team for Putting the Public Back in Public Relations asked me for a review in this blog. This is the latest book by Brian Solis and Deirdre Breakenridge, two eminent thought leaders in the world of public relations and social media. Their book is an in-depth discussion of their manifesto for “a New [...]
I’m supposed to be writing a book review on social media for PR professionals, but I stumbled on Wordle and couldn’t resist putting my notes into visual form first. (Yes, I confess this is creative procrastination.) Here are ideas sparked by the handwritten notes I took while reading Putting the Public Back in Public Relations: [...]
Tags: conversational marketing·engagement·listening strategies·PR 2.0
Nielsen Online announced today that their research shows that 60% of Twitter users stop using it the following month. That is, Twitter’s “audience retention rate” is 40%, considerably less than Facebook or MySpace’s rates were at similar stages in their life cycle. Based on historical patterns for other social networking sites, this implies, says Nielsen, [...]
Tags: social media·Twitter
After just a week’s experience with Twitter, I can see a real need for a spam filtering mechanism (like Akismet for WordPress). The ratio of spam to good tweets is already bad, and getting worse everyday — and that’s after just a brief experience with the service. If not addressed soon, this could be the [...]
Tags: Twitter
You know that fads have become mainstream when everybody is doing it. Or when it starts to be required as a part of people’s jobs. Or when everybody is talking about it. This weekend I encountered two instances of the “mainstreaming” of social media for B2B business purposes. Thou Shalt Blog or Twitter One of [...]
Tags: B2B marketing·social media
Has Twitter reached its peak of success, and is it heading now for the trough of discontent? Has it been over-hyped? I find myself wondering. Possible signs of trouble: Print PDF
Tags: listening strategies·Twitter
Ten years ago I was on the core team helping Sony envision and develop an innovative online service for Europeans. Sony Interactive Services launched “FriendFactory” in the UK and Germany as a pilot in 1998; they hoped to get enough traction to work the bugs out of the business model and then expand into other [...]
Over the past week several people have asked me about the mix of topics in my blog – and my willingness (bravery? stupidity?) to write about yoga or leisure activities in the context of a business-oriented blog. Don’t get me wrong – they like the mix of topics, and feel it reveals interesting things about [...]
Tags: learning to blog
After wrestling with taxes and Schedule C arcana, it’s a relief to blog. (I’m sure the IRS would prefer my creative energies go elsewhere…!) While working with a client on initial strategies for social media marketing, I keep being reminded of how much murkier the B2B social media landscape is. Almost all the pundits you [...]
PDF