After wrestling with taxes and Schedule C arcana, it’s a relief to blog. (I’m sure the IRS would prefer my creative energies go elsewhere…!) While working with a client on initial strategies for social media marketing, I keep being reminded of how much murkier the B2B social media landscape is. Almost all the pundits you […]
Entries Tagged as 'Social Media for Business'
Social Media Marketing, Enterprise Style
March 18th, 2009 · 2 Comments · Marketing, Social Media for Business, Tools & Technology
Should the Medium Be the Message?
March 16th, 2009 · Comments Off · Marketing, Social Media for Business
Some of my B2B clients are starting to encourage blogging by their employees. Corporate guidelines, such as do’s and don’ts, are amply provided. Ironically, corporate blogging guidelines are often provided via Word documents, instead of an internal blog that might be better at encouraging discussion or addressing employees’ questions. It seems to me that these […]
Tags: B2B marketing·blogging
Conflicts Looming? Personal Brands versus Corporate
January 9th, 2009 · Comments Off · Marketing, Social Media for Business
If you’ve read the Cluetrain Manifesto, you know that blogging originated from people’s burning desire to let their authentic voice be heard. Early bloggers were reacting against the watered-down, politically correct messages they were reading in the public media or writing for their employers. I’m now starting to run into clients who want their employees […]
Tags: B2B marketing·blogging·brand