Musings of a Marketing Maven

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Entries Tagged as 'Tools & Technology'

Cultivating Silence, For Better Writing

January 17th, 2012 · 9 Comments · Back to Basics, Creativity, Tools & Technology

The ques­tion is, in this amped-up, caffeine-fueled, Twitter/SMS-littered world of con­stant dis­trac­tions, is there a place for silence in busi­ness? That is, can a more silent envi­ron­ment lead to bet­ter writ­ing? In this post I explore OmmWriter, a zen-like tool for writing…

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Kindle Touch: Much Improved Readability

November 29th, 2011 · 1 Comment · Tools & Technology

When I shared my first impres­sions of a new Kin­dle Touch, my review was pos­i­tive but not glow­ing. Now that I’ve used it quite a bit over the past week, my opin­ion about its read­abil­ity has improved. Thanks to evo­lu­tion­ary advances in its dis­play tech­nol­ogy, this Kin­dle is much bet­ter for read­ing than last year’s […]

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Kindle Touch: First Impressions Positive, Not Glowing

November 21st, 2011 · 4 Comments · Tools & Technology

If the iPad is a BMW, Amazon’s new Kin­dle Touch is a Chevy or a bare-bones Ford. It will take you where you want to go, but don’t expect frills along the way… A nicely crafted read­ing device but the hard­ware may be too under­pow­ered for the UI.

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Kindle: Now at the Public Library

October 3rd, 2011 · 1 Comment · Bookshelf, Tools & Technology

Despite being an avid reader, I’ve been a late­comer to the Kin­dle. A year ago I tried a Kin­dle DX but gave it up for var­i­ous rea­sons. Amazon’s recent announce­ment of a Kin­dle beta test with pub­lic libraries rekin­dled my inter­est (so to speak), so I decided to try again — with the Kin­dle app […]

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The Real Problem with Netflix

September 30th, 2011 · 1 Comment · Brand Matters, Tools & Technology

Con­sumers are enraged at Net­flix’ steep price increases with good rea­son — a 60% increase is hard to take dur­ing a pro­longed reces­sion. As a result well over 1 mil­lion have already can­celled their sub­scrip­tion. From the consumer’s POV, Net­flix’ lat­est plans to split the offer­ing into two unre­lated ser­vices, Net­flix and Qwik­ster, are utterly […]

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Is It Time for Reading to Be Reinvented?

May 15th, 2011 · Comments Off · Bookshelf, Tools & Technology

Why do peo­ple read books? Why do peo­ple read eBooks?

I’ve been pon­der­ing these ques­tions, sparked by an entrepreneur’s pitch. He dreams of rein­vent­ing how peo­ple read and expe­ri­ence books, at least among young peo­ple. He wants to host the con­ver­sa­tions that take place around books, via a new “social eBook app” for the iPad and other tablet devices. Is this a good idea, one that’s likely to appeal who love read­ing for plea­sure — and spend money doing so?

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On Photo Booths and Identity

January 29th, 2011 · 2 Comments · Back to Basics, Tools & Technology

When I lived in Paris, it seemed there was a photo booth on every cor­ner. The French, quin­tes­sen­tial bureau­crats, required photo doc­u­men­ta­tion on all kinds of per­mits and appli­ca­tions. Per­haps they still do. The police required a photo on my carte d’identité, a doc­u­ment to be car­ried at all times (or risk depor­ta­tion). It was not […]

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Taxes: Get Ready to Waste Lots of Time

January 21st, 2011 · 1 Comment · Back to Basics, Tools & Technology

It was ironic that 3 local account­ing firms called me today to pitch their ser­vices, just as I was wrestling with the 1099 forms to file regard­ing pay­ments to inde­pen­dent con­trac­tors. At this time of year, there are mil­lions of small busi­nesses fac­ing sim­i­lar time losses due to tax fil­ings. Print PDF

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Boys and Their Toys

January 9th, 2011 · 3 Comments · Tools & Technology

So what is it about boys and their toys? Or my mother and her gad­gets, for that mat­ter? Yes­ter­day I went for a walk with my hus­band, his first prac­tice run with 2 new tech gad­gets pur­chased for next summer’s boat­ing sea­son. One is a low power hand­held UHF radio designed for use in coastal […]

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Kindle for Seniors

December 1st, 2010 · Comments Off · Tools & Technology

Who would have guessed that the gift my father wanted most for his 60th wed­ding anniver­sary was a Kin­dle. It turns out to make a lot of sense for guys like him. He’s a vora­cious reader, and is now strug­gling with age-related eye­sight chal­lenges. So Kindle’s abil­ity to zoom up to larger type is a […]

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