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	<title>Musings of a Marketing Maven &#187; Tools &amp; Technology</title>
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	<link>http://christinethompson-blog.com</link>
	<description>Christine Thompson&#62; What&#039;s on my mind: life and work</description>
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		<title>Cultivating Silence, For Better Writing</title>
		<link>http://christinethompson-blog.com/2012/01/17/cultivating-silence-for-better-writing_698/</link>
		<comments>http://christinethompson-blog.com/2012/01/17/cultivating-silence-for-better-writing_698/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 19:17:36 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Back to Basics]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[contemplative writing]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[OmmWriter]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/?p=698</guid>
		<description><![CDATA[The question is, in this amped-up, caffeine-fueled, Twitter/SMS-littered world of constant distractions, is there a place for silence in business? That is, can a more silent environment lead to better writing? In this post I explore OmmWriter, a zen-like tool for writing...]]></description>
			<content:encoded><![CDATA[<p>“Silence is golden.” Or so we’ve heard for centuries; a proverbial saying that’s consistent across cultures.</p>
<p>The question is, in an amped-up, caffeine-fueled, texting/tweeting world of constant distractions, is there a place for silence in business? That is, can a more beautifully silent space lead to better writing?</p>
<p>Or is this a question whose answer varies by age, with time for silence or contemplation a concept that appeals more powerfully to people over 40?</p>
<p>Do people write better, think more clearly, if they have the luxury of doing so in an environment that screens out noise and distractions? Does focus lead to better writing, content that’s more likely to resonate with others? Can a blank canvas invoke more creativity?</p>
<p>It’s an interesting question, one that I think is best answered on an individual basis. It’s also possible that individual preferences are more situational, linked to time and place, or what you’re thinking or writing about. Or: who’s paying for your time and why…</p>
<p class="pullquote_right">A writer’s haven</p>
<p>If you’d like to experience the impact of distraction-free silence while writing, there’s a minimalist tool for Mac, PC and iPad users called “<a title="OmmWriter, a minimalist tool for creative writing" href="http://www.ommwriter.com/" target="_blank">OmmWriter Dana</a>.” It’s kind of a zen-like, Steve Jobs-inspired approach to the act of writing. Its Barcelona-based creators call it “a writer’s haven.”</p>
<h3>OmmWriter Dana</h3>
<p>The <a title="Download link to OmmWriter for Mac" href="http://www.ommwriter.com/en/free-download-mac.html" target="_blank">minimalist version can be downloaded</a> for free to your Mac; a paid-version offers a broader selection of color schemes and audio themes designed to cultivate focus, contemplation and enhance creativity.</p>
<p>I’m using the basic version of OmmWriter to draft this blog post. OmmWriter enables me write the basic post, hiding the rest of my Macintosh environment (including turning off my secondary display where I normally scan incoming emails, tweets, etc.)</p>
<p>To turn this draft into a blog, I copy my draft, and then paste it into WordPress where I’ll add the appropriate HTML tags, category tags and so on. This separates the writing process from the markup process.</p>
<p>Whether this two-step approach enhances creativity is too soon to say definitively. What I do know is that the actual experience of writing with OmmWriter is more delightful than when writing a blog inside WordPress, LiveWriter, NotePad or any of the usual word processing tools.</p>
<p>Try it yourself, and see how it helps your writing.</p>
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		<title>Kindle Touch: Much Improved Readability</title>
		<link>http://christinethompson-blog.com/2011/11/29/kindle-touch-much-improved-readability_683/</link>
		<comments>http://christinethompson-blog.com/2011/11/29/kindle-touch-much-improved-readability_683/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 17:49:45 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[Kindle Touch]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2011/11/29/kindle-touch-much-improved-readability_683/</guid>
		<description><![CDATA[When I shared my first impressions of a new Kindle Touch, my review was positive but not glowing. Now that I’ve used it quite a bit over the past week, my opinion about its readability has improved. Thanks to evolutionary advances in its display technology, this Kindle is much better for reading than last year’s [...]]]></description>
			<content:encoded><![CDATA[<p>When I shared my <a title="first impressions of a new Kindle Touch e-book reader" href="http://christinethompson-blog.com/2011/11/21/kindle-touch-first-impressions_664/" target="_blank">first impressions</a> of a new Kindle Touch, my review was positive but not glowing. Now that I’ve used it quite a bit over the past week, my opinion about its readability has improved. Thanks to evolutionary advances in its display technology, this Kindle is much better for reading than last year’s Kindle DX model, which gave me eye strain.</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/12/kindle-touch.jpg"><img class="alignleft size-full wp-image-686" title="kindle-touch" src="http://christinethompson-blog.com/wp-content/uploads/2011/12/kindle-touch.jpg" alt="Image of Amazon's new Kindle Touch ebook reader" width="170" height="220" /></a>On the Kindle Touch characters are black and crisp, contrast is better. There’s also an option that gives you some control over line spacing and character spacing. If you care about the “rivers of white space,” this allows you to minimize that effect — which makes for better readability.</p>
<p>It does not render subtle typographic effects very well; grey-scale graphics are also somewhat compromised. That said, it’s very useful for displaying text-dense novels and similar reading material.</p>
<p>Thanks to its improved display, I can comfortably read the Kindle for at least an hour without eye strain. (I had to <a title="Kindle DX | user review" href="http://christinethompson-blog.com/2010/08/15/kindle-reasons-for-not-falling-in-love_438/" target="_blank">return a Kindle DX</a> last year because it gave me eye strain headaches after 20 minutes of use.)</p>
<p>It’s delightful to know that I can safely tuck the Kindle Touch into a purse or knapsack, for use while on-the-go, or when waiting for someone to show up for a meeting.</p>
<p>I do hope that publishers will soon take advantage of the new <a title="New EPUB 3 standards proposed" href="http://idpf.org/epub3_proposed_spec_released" rel="nofollow" target="_blank">EPUB® 3</a> standards, for more variation in the typography and page layout of e-books. Otherwise there’s a boredom factor that you have to overlook when reading books on a Kindle.</p>
<p>In the meantime for straightforward books, the Kindle Touch is the best e-book reader for immersive reading, when you’re willing to dive into a book for an hour or more.</p>
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		<title>Kindle Touch: First Impressions Positive, Not Glowing</title>
		<link>http://christinethompson-blog.com/2011/11/21/kindle-touch-first-impressions_664/</link>
		<comments>http://christinethompson-blog.com/2011/11/21/kindle-touch-first-impressions_664/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 00:06:49 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[iPad 2]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Kindle Touch]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2011/11/21/kindle-touch-first-impressions_664/</guid>
		<description><![CDATA[If the iPad is a BMW, Amazon's new Kindle Touch is a Chevy or a bare-bones Ford. It will take you where you want to go, but don’t expect frills along the way… A nicely crafted reading device but the hardware may be too underpowered for the UI.]]></description>
			<content:encoded><![CDATA[<p>If the iPad is a BMW, Amazon’s new <a title="Kindle Touch described by Amazon" href="http://www.amazon.com/Kindle-Touch-e-Reader-Touch-Screen-Wi-Fi-Special-Offers/dp/B005890G8Y" rel="nofollow" target="_blank">Kindle Touch</a> is a Chevy or a bare-bones Ford. It will take you where you want to go, but don’t expect frills along the way…</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/12/kindle-touch.jpg"><img class="alignleft size-full wp-image-686" title="kindle-touch" src="http://christinethompson-blog.com/wp-content/uploads/2011/12/kindle-touch.jpg" alt="Image of Amazon's new Kindle Touch ebook reader" width="170" height="220" /></a></p>
<p>I chose the $99 entry-level touch screen model, with WiFi but no 3G. It displays advertising constantly, except when you’re actively reading or interacting with the device. Fortunately, the ads don’t intrude when you’re reading.</p>
<p>The device seems a bit slow, especially when responding to touch for menu selection, page turns, etc. Perhaps the hardware is a wee bit underpowered?</p>
<p>WiFi is a bit feeble, even when sitting in an office just a few strides away from the WiFi router with a strong signal.</p>
<p>Text display is crisp, but can be uneven. (<a title="Kindle Touch readability | display clarity" href="http://christinethompson-blog.com/2011/11/29/kindle-touch-much-improved-readability_683/" target="_blank">My opinion</a> about the Touch’s readability has improved somewhat after a week of usage.)</p>
<p>The ads themselves are not intrusive; however, navigating away from a full-page ad to whatever you want to read is a bit clunky.</p>
<p>One of the most pleasurable aspects of the Kindle Touch is how it feels in your hand: lightweight, nicely balanced, with a suede-like finish on the back. Friendly and approachable in its feel.</p>
<h3>No Romance</h3>
<p><strong>Out-of-the-Box Experience</strong></p>
<p>Compared to the experience of unveiling a new Apple product, there’s no magic (except for my cat, who adores all Amazon boxes, no matter what their contents).</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/11/Kindle-Touch-Arrives.jpg"><img style="background-image: none; margin: 5px 10px 5px 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; padding-top: 0px; border-width: 0px;" title="Kindle-Touch-Arrives" src="http://christinethompson-blog.com/wp-content/uploads/2011/11/Kindle-Touch-Arrives_thumb.jpg" alt="Kindle-Touch-Arrives" width="324" height="415" align="left" border="0" /></a>Kindle’s packaging is plain and monochromatic: no-nonsense cardboard encases the device, a plastic film protects the screen.</p>
<p>Inside there’s no friendly marketing collateral to welcome the new Kindle owner. Amazon’s Thank You Letter will download when you sync your Kindle. (Four hours later my welcome letter has not yet downloaded.)</p>
<p>When I powered up the Kindle, I was surprised to note there’s no “welcome screen,” just a user tip on how to turn pages. (A missed branding opportunity on Amazon’s part…)</p>
<p>Unlike Apple Amazon makes no attempt to “romance the brand.” It appears that Amazon wants to position Kindle as a utilitarian product, focusing on its concrete functional benefits and practical uses. It’s a curious positioning strategy, especially if they’re aiming Kindle at book lovers, people who like me love the experience of reading, and are willing to invest in building a Kindle compatible library.</p>
<h3>Somewhat Confusing Usability Model</h3>
<p><strong>Touch or Tap to Use</strong></p>
<p>If you’ve used an iPhone or an iPad, you may find the UI a bit confusing. On the Kindle Touch, you <em>touch</em> an item to select it (you point to it and hold your finger there long enough until it highlights). The response time is a tad sluggish.</p>
<p>You <em>touch</em> anywhere in the left-hand area of the screen to go back a page; you touch the middle of the screen or to the right to advance a page. This is intended as a convenience for one-handed readers. (Over time I’ve discovered the swiping horizontally, to left or right, can flip pages, but on my device it doesn’t always work reliably.)</p>
<p>Swiping on the Kindle Touch is not as universally useful as on an iPad. I don’t think there’s a rich “gesture language” for the Touch. It seems that the swipe gesture is only partially functional; when displaying lists, you can swipe vertically to scroll the book list up or down. When reading you can swipe to change pages.</p>
<p><strong>Displaying Collections: Text-Centric Approach</strong></p>
<p>On an iPad, the Kindle app displays images of the book covers as shown here:</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/11/Kindle-on-iPad.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;" title="Kindle-on-iPad" src="http://christinethompson-blog.com/wp-content/uploads/2011/11/Kindle-on-iPad_thumb.jpg" alt="Image of Kindle books for reading on an iPad" width="454" height="343" border="0" /></a></p>
<p>The Kindle Touch takes a less visual approach when displaying collections; it simply lists books by their title or author’s name — a missed opportunity for finesse.</p>
<p>I had expected this latest Kindle generation to be more visual in its UI. Sadly, most of the visuals are reserved for the sponsors’ ads, or illustrations within books or magazines.</p>
<p><strong>Kindle Touch: Better for Reading</strong></p>
<p>Although the iPad displays collections in a more visually pleasing manner, the Kindle Touch is better suited — that is, easier on the eyes — for long-term reading. This new Kindle is also smaller, lighter, and takes less effort to hold. All-in-all better for immersive, multi-hour reading.</p>
<p>I just wish the Amazon device had a better UI. Based on a couple of hours’ use, the design language seems inconsistent, hard to predict (especially the home button). As a result it’s going to take longer to learn than expected.</p>
<p><strong>Confusing Home Button</strong></p>
<p>On a Kindle Touch the home button is a set of 4 parallel lines at the bottom of the device. If you’ve learned “home button behaviors” on an IOS device (iPad, iPhone, etc.), expect to be confused. The Kindle’s home button is under utilized.</p>
<p>When the device is in screensaver mode — displaying full-screen ads — you might expect that pressing the home button will take you to your home screen, or resume reading where you’d left off. But in this case pressing home has no effect. Instead you must press the on/off switch to switch from the full-screen ad to resume reading. I find this confusing.</p>
<h3>E-Ink — Text Display</h3>
<p><strong>Better, But Not Perfect</strong></p>
<p>Given specs of 167 ppi and 16 shades of grey, I had expected reading legibility to approach that of black-and-white newsprint — or a classic newspaper. Yes, there’s higher contrast and improved legibility compared to the Kindle DX I tried a year ago, but the display still disappoints.</p>
<p>On text-dense pages, lines display unevenly, even when it’s obvious that the characters should be rendered identically. This is distracting, because it draws attention away from the delightfully immersive experience of <em>flow</em> when reading.</p>
<p>The uneven display appears to be caused by the way E-Ink renders text on screen: sometimes using different shades of grey or different thicknesses when rendering character shapes. (An inconsistent use of pixels for rendering character glyphs.)</p>
<p>I’m not sure if this is an issue with this particular device, or a <a title="No new E Ink displays for Kindle until 2012" href="http://www.zdnet.com/blog/gadgetreviews/no-new-e-ink-displays-for-kindle-until-2012/24151" target="_blank">limitation with this generation of E-Ink</a> on Kindles.</p>
<p>This bugs me, because I was ready to ignore the lack of typographic diversity, in exchange for highly legible text that does a few things superbly well.</p>
<p><strong>Fixed Orientation</strong></p>
<p>Unlike the Kindle app on iPad, you cannot change the display’s orientation from portrait to landscape mode and have text reflow. Kindle Touch offers portrait mode only.</p>
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		<title>Kindle: Now at the Public Library</title>
		<link>http://christinethompson-blog.com/2011/10/03/kindle-now-at-the-public-library_654/</link>
		<comments>http://christinethompson-blog.com/2011/10/03/kindle-now-at-the-public-library_654/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 17:55:13 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Bookshelf]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[digital books]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[public library]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2011/10/03/kindle-now-at-the-public-library_654/</guid>
		<description><![CDATA[Despite being an avid reader, I’ve been a latecomer to the Kindle. A year ago I tried a Kindle DX but gave it up for various reasons. Amazon’s recent announcement of a Kindle beta test with public libraries rekindled my interest (so to speak), so I decided to try again — with the Kindle app [...]]]></description>
			<content:encoded><![CDATA[<p>Despite being an avid reader, I’ve been a latecomer to the Kindle. A year ago I tried a Kindle DX but gave it up <a title="Kindle DX: A disappointing trial experience" href="http://christinethompson-blog.com/2010/08/15/kindle-reasons-for-not-falling-in-love_438/" target="_blank">for various reasons.</a></p>
<p>Amazon’s recent announcement of a Kindle beta test with public libraries rekindled my interest (so to speak), so I decided to try again — with the Kindle app for iPad.</p>
<p>Here’s my initial take on <a title="eBooks from King County Library" href="http://overdrive.downloads.kcls.org/EBA967F4-731A-4A8A-95CB-85116696FFE2/10/293/en/Browseebooks.htm" target="_blank">borrowing an ebook from the King County Library</a>. It’s convenient, but not without issues for people who love the way books are designed…</p>
<h3>A Match Made in Heaven?</h3>
<p>My first attempt to borrow a Kindle format book from the public library went nowhere: it was too early — the local library had not yet updated its systems for Kindle. On a second attempt a few days ago, I found the “entry point” in KCLS’ online catalog, and identified a handful of books to borrow for use on the iPad/Kindle. But I’d have to wait; none were available that day.</p>
<p>Today I received an email announcing that my first ebook was available for download, but I’d have to act fast: it would expire within 4 days.</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/10/KCLS-Alerts-re-Kindle-Book.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;" title="KCLS-Alerts-re-Kindle-Book" src="http://christinethompson-blog.com/wp-content/uploads/2011/10/KCLS-Alerts-re-Kindle-Book_thumb.jpg" alt="KCLS-Alerts-re-Kindle-Book" width="454" height="404" border="0" /></a></p>
<p>I clicked on the link, discovered that the web page had kept my library card and password credentials from the prior session, and I authorized the “digital book loan” (a process that took several steps).</p>
<p>The lending process takes you to Amazon’s website, where Amazon links the library’s ebook to the authorized Kindle reader (or your “cloud reader”). I imagine that this is part of the behind-the-scenes infrastructure that enforces the DRM policy purchased by KCLS — the limits on how many copies of this ebook may be in circulation at the same time.</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/10/Kindle-Books-from-KCLS.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;" title="Kindle-Books-from-KCLS" src="http://christinethompson-blog.com/wp-content/uploads/2011/10/Kindle-Books-from-KCLS_thumb.jpg" alt="Kindle-Books-from-KCLS" width="454" height="344" border="0" /></a></p>
<p>So far the process worked smoothly (with a fast broadband connection).</p>
<p>The only glitch occurred with the Kindle app on the iPad — and it was probably just a timing issue with synchronization. That said, the first couple of attempts to download the library’s ebook to the iPad yielded no result.</p>
<p>So I went back to Amazon to ensure the ebook showed up in my authorized Kindle repository, and that this book was properly linked to my iPad. I was pleased to see a clear indication that this was a library copy, versus one that I have purchased…</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/10/Kindle-Manage-Library-on-Amazon.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;" title="Kindle-Manage-Library-on-Amazon" src="http://christinethompson-blog.com/wp-content/uploads/2011/10/Kindle-Manage-Library-on-Amazon_thumb.jpg" alt="Kindle-Manage-Library-on-Amazon" width="454" height="282" border="0" /></a></p>
<p>On my next attempt to download the library’s ebook to the iPad/Kindle, the process was quick and easy.</p>
<p>When the library’s online system is working quickly (which is not always the case), I’d say this whole process would take 5 minutes or less.</p>
<p>Much faster than getting in the car, and driving to and from the nearest library branch.</p>
<p>Which leaves me with my remaining reservation about the current state-of-the-art for books on Kindle (or ePub formats): the lack of typographic sophistication. The current standards may be fine for pulp fiction, but they are a real disappointment for bibliophiles who prefer higher quality “trade fiction” and books with an intrinsic design sensibility.</p>
<p>For the book I borrowed, <em>The Game of Kings</em> by Dorothy Dunnett, the loss of typographic styling makes it difficult in places to comprehend the author’s intent — or even to differentiate literary embellishments from the flow of the narrative.</p>
<h3>The Loss of Fidelity Detracts from the Story</h3>
<p>To illustrate what I mean, here is a cropped photo of the first page of <em>The Game of Kings, </em>as rendered by the Kindle app on my iPad 2. Except for the chapter head, all the text is styled the same. There’s no additional white space as you would see in the print version.</p>
<p><strong>The Kindle Version (via iPad)</strong></p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/10/Scan-Opening-Page.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;" title="Scan-Opening-Page" src="http://christinethompson-blog.com/wp-content/uploads/2011/10/Scan-Opening-Page_thumb.jpg" alt="Scan-Opening-Page" width="454" height="604" border="0" /></a></p>
<p>Although it’s not obvious in the photo above, <em>The Game of Kings</em> begins with a poetry excerpt that precedes the first line of narrative. Unfortunately, there’s nothing in the typographic treatment or page layout to signal that this block of text functions differently from the main body of the story.</p>
<p>To make matters worse the poem uses archaic language — and the combination could be off-putting as a first impression.</p>
<p><strong>The Print Version</strong></p>
<p>By way of comparison here is what this page looks like in the print version that’s currently in circulation:</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/10/Book-opening-page.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;" title="Book-opening-page" src="http://christinethompson-blog.com/wp-content/uploads/2011/10/Book-opening-page_thumb.jpg" alt="Book-opening-page" width="417" height="615" border="0" /></a></p>
<p>With this layout it’s easy for the reader to understand that the poem sets the theme for the chapter as a whole. It’s clearly set apart from the first line of the narrative.</p>
<p>The loss of typographic and page layout fidelity in the Kindle version is a huge issue for books written by Dorothy Dunnett, an author who liberally embellishes her stories with poems and literary allusions in multiple languages.</p>
<h3>Early Days — Or a Battle for Control?</h3>
<p>I understand that the digital publishing workflow is still in embryonic state, that it’s difficult for publishers to adapt the print versions to Kindle and ePub format without loss of fidelity.</p>
<p>Among other constraints Apple and Amazon seriously limit the number of typefaces available, a huge obstacle to any designer who wants to preserve artistic intent across all versions and renditions of the book. For the technically adept, there are workarounds with embedded fonts for authors and publishers aiming at Apple’s iBook format, but not for publishers going to Kindle. (At present I suspect we’ll see embedded fonts primarily from the self-publishing community…)</p>
<p>Here’s <a title="Who should control the design of eBooks?" href="http://billhillsblog.blogspot.com/2011/10/should-apple-and-amazon-really-control.html" target="_blank">a wonderful discussion</a> of some of the issues, from my friend Bill Hill, formerly of Aldus and Microsoft, a true pioneer in electronic publishing.</p>
<p>I look forward to the day when ebooks are full-fledged alternatives, with additional convenience benefits, rather than artistic compromises that trade off design intent for ease of adaptation. Leaving you with so much less of the original expression of the author’s intent. And a disappointing reading experience.</p>
<p>I hope Bill Hill is wrong, that we won’t have to wait another 10 years before ebooks achieve typographic and design layout fidelity.</p>
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		<title>The Real Problem with Netflix</title>
		<link>http://christinethompson-blog.com/2011/09/30/the-real-problem-with-netflix_640/</link>
		<comments>http://christinethompson-blog.com/2011/09/30/the-real-problem-with-netflix_640/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 18:44:03 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Netflix on PS3]]></category>
		<category><![CDATA[streaming media]]></category>
		<category><![CDATA[user experience]]></category>

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		<description><![CDATA[Consumers are enraged at Netflix’ steep price increases with good reason — a 60% increase is hard to take during a prolonged recession. As a result well over 1 million have already cancelled their subscription. From the consumer’s POV, Netflix’ latest plans to split the offering into two unrelated services, Netflix and Qwikster, are utterly [...]]]></description>
			<content:encoded><![CDATA[<p>Consumers are enraged at Netflix’ steep price increases with good reason — a 60% increase is hard to take during a prolonged recession. As a result well over 1 million have already cancelled their subscription.</p>
<p>From the consumer’s POV, Netflix’ latest plans to split the offering into two unrelated services, Netflix and Qwikster, are utterly ridiculous. Infuriating. And perhaps fatal to the company’s longevity.</p>
<p>Netflix has given its customers the reason — and the motivation — to look elsewhere for a better value.</p>
<h3>A Broken Brand Promise</h3>
<p>The heavy-handed moves by the company are causing me to rethink how much, if any, I want of Netflix’ service in the future. Like millions of other Netflix subscribers who have become disenchanted with the brand.</p>
<p>One of the reasons for the furor that’s fueling the consumer backlash is Netflix’ broken brand promise. We used to believe Netflix stood as a shining example of a consumer-centered modern corporation.</p>
<p>Now we realize it was just a big myth that we collectively bought into. Myself included.</p>
<p>Netflix has squandered our trust and lost our loyalty. They’ve polluted their brand. Can they overcome this damage?</p>
<h3>Setting Up for Streaming Is Not Easy</h3>
<p>Netflix is clearly staking its future on mainstream adoption of streaming and digital downloads as the preferred way to “consume” movies, music, TV episodes, games, etc.</p>
<p>But there’s a lurking problem that no one has acknowledged in the furor that’s raging across the blogosphere. And that’s <em>user experience</em>.</p>
<p>If you plan to stream movies to a PC, Mac or an Apple-branded consumer device (like Apple TV or iPad), configuring Netflix and entering your credentials are not too difficult. It’s easy if you’re using a device that’s equipped with a keyboard.</p>
<p>But heaven help you if you’re using a traditional consumer electronics device and must enter user credentials with a remote control device. (You might want to consult a teenage geek who’s comfortable with remotes as an input device.)</p>
<p>To make things worse, just because you’ve gotten it working once doesn’t mean your Netflix configuration will keep working indefinitely. Software updates by Netflix and/or your consumer electronics device manufacturer can cause the configuration to stop working. So you confront the user experience issues all over again.</p>
<p>Netflix doesn’t exert much influence over the consumer electronics ecosystem, so the user experience problems are systemic and likely to persist…</p>
<h3>The Remote Was Not Designed as a Keyboard Substitute</h3>
<p>Over the past several months I’ve wasted hours trying to keep Netflix streaming to our flat-screen TV, using Sony PlayStation 3 and the PlayStation network as the interface to Netflix. My first attempt to configure streaming took several hours (including several sessions on my Mac to get online help).</p>
<p>After the initial setup it worked just fine — until Sony’s PlayStation network was hacked and everything had to be reset. Since then I’ve had to reset the configuration more than once. I’m not sure if this is caused by Sony’s frequent software updates or some conflict between the PlayStation network and Netflix.</p>
<p>Needless to say, if your interface to a consumer electronics device is a TV remote, having to enter multiple sets of user IDs and passwords is a non-trivial and frustrating exercise. The fact that whatever you type when entering your password is masked with asterisks — ******** — increases your chances of wasting your time due to typos that occur when you use a remote as an inferior keyboard substitute.</p>
<h3>My Netflix Solution on the PS3</h3>
<p>To fix the broken Netflix configuration required consulting both Netflix’ and Sony’s support resources online. Not surprisingly they weren’t coordinated. Netflix’ site turned out to be distinctly unhelpful, and Sony’s site required some real digging to find the solution.</p>
<p>Not to mention waiting until server maintenance was done (during prime time, I might add).</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/09/PlayStation-Network-Message.png"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;" title="PlayStation Network Message" src="http://christinethompson-blog.com/wp-content/uploads/2011/09/PlayStation-Network-Message_thumb.png" alt="PlayStation Network Message" width="504" height="383" border="0" /></a></p>
<p>The eventual solution was:</p>
<ol>
<li>manually reset the date and time on the PS3</li>
<li>uninstall the Netflix app on the PS3</li>
<li>download and reinstall the Netflix app</li>
<li>re-enter my user ID and password for Netflix (using the remote, of course).</li>
</ol>
<p>Oh — and I forgot to mention that Sony required me to reset my password to the PlayStation network before beginning this whole procedure — yet another frustrating battle with the remote as keyboard substitute.</p>
<p>This may sound simple, but using the remote as an input device for activities designed for a keyboard meant that these steps took well over an hour — once I understood what was required to fix the problem in first place. Finding the solution required use of a computer.</p>
<p>Net net –</p>
<p>Given the on-going lack of coordination between Netflix and consumer electronics companies when it comes to user experience, usability issues like these will prove to be Netflix’ Achilles heel if their future depends on happy customers.</p>
<p class="alert"> Thankfully, Netflix has listened to their customers and responded. Plans for Qwikster have been abandoned — the service will not be split in two.</p>
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		<title>Is It Time for Reading to Be Reinvented?</title>
		<link>http://christinethompson-blog.com/2011/05/15/is-it-time-for-reading-to-be-reinvented_594/</link>
		<comments>http://christinethompson-blog.com/2011/05/15/is-it-time-for-reading-to-be-reinvented_594/#comments</comments>
		<pubDate>Mon, 16 May 2011 00:04:15 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Bookshelf]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[ePub]]></category>
		<category><![CDATA[flow]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[storytelling]]></category>

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		<description><![CDATA[Why do people read books? Why do people read eBooks?

I’ve been pondering these questions, sparked by an entrepreneur’s pitch. He dreams of reinventing how people read and experience books, at least among young people. He wants to host the conversations that take place around books, via a new “social eBook app” for the iPad and other tablet devices. Is this a good idea, one that's likely to appeal who love reading for pleasure -- and spend money doing so?]]></description>
			<content:encoded><![CDATA[<p>Why do people read books? For pleasure or distraction? For self-improvement or to learn something new? For class assignments: textbooks, literature?</p>
<p>Are eBooks best suited for use cases that are fundamentally utilitarian, rather than pleasure seeking?</p>
<p class="pullquote_right">Why do people read eBooks?</p>
<p>I’ve been pondering these questions for a few days, sparked by an entrepreneur’s pitch. He dreams of reinventing how people read and experience books, at least among young people. He wants to host the conversations that take place around books, via a new “social eBook app” for the iPad and other tablet devices.</p>
<h3>A New App for eBooks</h3>
<p>His eBook app will be enhanced by “a social wrapper” — in order to encourage online conversations among readers of a book, or exchanges between book fans and the author. In brief, here’s the concept.</p>
<p class="pullquote_right">Reading as a social experience</p>
<p>Imagine a book opened in front of you. Each page of the book is displayed on the right — pretty much what you’d see if you were using <a title="iBooks from Apple" href="http://www.apple.com/ipad/built-in-apps/ibooks.html" target="_blank">Apple’s iBook app on an iPad</a>. On the left, where you’d normally see the facing page, his app’s UI displays short messages exchanged among readers of that particular book — similar to a Twitter message stream or a chat window.</p>
<p>His notion of reading plus online conversation may offer real benefits to students who must read the same book for a class assignment. As long as his platform allows people to express their ideas or questions without the artificial constraint of the 140-character tweet, this technology may lead to enhanced learning and student engagement. Assuming, that is, that the books they need to read are made available for his eBook app.</p>
<p>But I’d like to share my impression about the implications of this approach for people who read for pleasure.</p>
<h3>First Impression — Not for Me</h3>
<p>My reaction to the new concept was tepid, even though I own an iPad 2 and have been collecting apps for it. I’m a voracious reader: consuming between 100–200 books a year, for pleasure, plus several dozen business books. You’d think I’d be the ideal customer for this enhanced eBook app given the value I place on reading.</p>
<p>But here’s why the proposition doesn’t appeal to me:</p>
<ul>
<li>At my level of “addiction to reading,” the public library is the most cost-effective source of books for me.</li>
<li>I love the look and feel of a well-designed book. So far, the eBooks that I’ve seen (iBook and Kindle formats) lack any real typographic elegance — each page looks pretty much the same. Books become boring as a result.</li>
<li>When converted to <a title="EPUB, the standard for interoperable digital books" href="http://idpf.org/" target="_blank">EPUB® format</a>, the book’s original page layout is drastically scaled back when rendered by the digital book reader. This simplification can reduce meaning or comprehension — whatever was intended by the way the designer laid out text, headlines and images on the page to be printed.</li>
</ul>
<p>For example, the sample shown here condenses a lot of information to a single page, thanks to the design choices that are expressed through this layout.</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/05/sample-book-page-layout.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border-width: 0px;" title="sample-book-page-layout" src="http://christinethompson-blog.com/wp-content/uploads/2011/05/sample-book-page-layout_thumb.jpg" border="0" alt="sample-book-page-layout" width="584" height="484" /></a></p>
<p>But my most important reason for preferring today’s book format to a “social eBook Reader” is the desire to preserve the holy grail of reading: <a title="The State of Flow, Defined" rel="nofollow" href="http://en.wikipedia.org/wiki/Flow_%28psychology%29" target="_blank">the state of flow</a>, a wonderful emotional state that is the hallmark of the world’s best books.</p>
<h3>Reading &amp; The Joys of “Flow”</h3>
<p>When reading a well-told story, I’m immersed in the experience — caught up in the <a title="State of Flow, Defined" rel="nofollow" href="http://en.wikipedia.org/wiki/Flow_%28psychology%29" target="_blank">state of “flow.”</a> My personal boundaries dissolve when I enter the storyteller’s world: I feel the heat and dust of the North African souk, or the penetrating cold and damp of the Scottish highlands.</p>
<p>Psychologists describe flow as a very desirable state of mind (source: WikiPedia):</p>
<blockquote><p>According to Csíkszentmihályi, flow is completely focused <a href="http://en.wikipedia.org/wiki/Motivation">motivation</a>. It is a <a href="http://en.wikipedia.org/wiki/Single-minded">single-minded</a> <a href="http://en.wikipedia.org/wiki/Attention">immersion</a> and represents perhaps the ultimate in harnessing the <a href="http://en.wikipedia.org/wiki/Emotions">emotions</a> in the service of performing and <a href="http://en.wikipedia.org/wiki/Learning">learning</a>. In flow, the emotions are not just contained and channeled, but positive, energized, and aligned with the task at hand…. The hallmark of flow is a feeling of spontaneous <a href="http://en.wikipedia.org/wiki/Joy">joy</a>, even rapture, while performing a task although flow is also described as a deep focus on nothing but the activity — not even oneself or one’s emotions.</p></blockquote>
<p>While it’s possible to achieve flow while reading an eBook, the experience of flow is so rewarding that <em>choosing</em> to interrupt it for chat messages is the last thing I can imagine doing when reading for pleasure.</p>
<p>But this may be a generational preference… Perhaps teenagers and young adults are willing to sacrifice the experience of flow in order to check in with each other. Or maybe their hyper-active, multi-tasking world is not one that’s amenable to flow; not having experienced it, they have no reason to want it. For them, is connection preferable to flow?</p>
<p>Perhaps my real issue with this concept is that I prefer asynchronous to synchronous socializing, when it comes to the experience of reading a book.</p>
<h3>Yes, We Engage Socially around Books</h3>
<p>My friends and I are highly likely to talk with each other when it comes to books or magazines we’ve enjoyed. Books are common topics of conversation among us. We bring bags of books to social events, for sharing with each other — our own lending library, if you will.</p>
<p>We always talk about books (or movies) when we go for hikes or long walks, and often over a glass of wine or a shared meal.</p>
<p>Some are avid book club members, and love talking about a book with others during semi-structured club meetings.</p>
<p>After finishing a book that’s made a huge impression, we’re quite likely to email a recommendation.</p>
<p>Most of us already own an iPad or a Kindle; all of us have computers. So it’s not the device that’s the issue.</p>
<p>It’s just hard to imagine that we’d want to chat in real-time while reading for pleasure, when we so enjoy talking about books face to face…</p>
<p class="action">The entrepreneur is actively seeking financing, so I chose not to identify his company nor his product. I wish him the best of luck, as long as there are enough people who will value digital books enhanced by a social experience.</p>
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		<title>On Photo Booths and Identity</title>
		<link>http://christinethompson-blog.com/2011/01/29/on-photo-booths-and-identity_567/</link>
		<comments>http://christinethompson-blog.com/2011/01/29/on-photo-booths-and-identity_567/#comments</comments>
		<pubDate>Sat, 29 Jan 2011 20:03:00 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Back to Basics]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[Paris memories]]></category>
		<category><![CDATA[photo booths]]></category>
		<category><![CDATA[storytelling]]></category>

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		<description><![CDATA[When I lived in Paris, it seemed there was a photo booth on every corner. The French, quintessential bureaucrats, required photo documentation on all kinds of permits and applications. Perhaps they still do. The police required a photo on my carte d’identité, a document to be carried at all times (or risk deportation). It was [...]]]></description>
			<content:encoded><![CDATA[<p>When I lived in Paris, it seemed there was a photo booth on every corner. The French, quintessential bureaucrats, required photo documentation on all kinds of permits and applications. Perhaps they still do.</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/01/Chris-Identity-Card-for-Sorbonne.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border-width: 0px;" title="Chris-Identity-Card-for-Sorbonne" src="http://christinethompson-blog.com/wp-content/uploads/2011/01/Chris-Identity-Card-for-Sorbonne_thumb.jpg" border="0" alt="Chris-Identity-Card-for-Sorbonne" width="504" height="379" /></a></p>
<p>The police required a photo on my carte d’identité, a document to be carried at all times (or risk deportation). It was not enough to have a student visa… So duplicate photos, and a trip to the neighborhood photo booth.</p>
<p>To live in Paris as a legally documented resident meant supplying dozens of photos to a variety of institutions. (And often multiple copies for each piece of documentation.)</p>
<p>Photo IDs clipped to purpose-specific documents were required by the university, for class enrollment, student meals, etc. But they also afforded access to discounts on bus and metro passes, museum entry tickets, school books and student supplies.</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2011/01/French-identity.jpg"><img style="background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border-width: 0px;" title="French-identity" src="http://christinethompson-blog.com/wp-content/uploads/2011/01/French-identity_thumb.jpg" border="0" alt="French-identity" width="504" height="395" /></a></p>
<p>It kept those photo booths busy…</p>
<p>Some of the photos were SO ugly that all you could do was laugh. So bad they could almost be taken for police mug shots…</p>
<p>So when Apple introduced <a rel="nofollow" href="http://www.apple.com/macosx/what-is-macosx/photo-booth.html" target="_blank">Apple Photo Booth</a>, a free app for devices with a built-in iSight camera, I had to laugh. To me shots taken in a photo booth reveal people in the least flattering ways possible. And no surprise: most photos shared via Apple Photo Booth are indeed unflattering… You won’t find me using that app.</p>
<p><em>Update 3/2/2011:</em> Given Apple’s introduction of the new iPad 2 today, I may have to eat my words. Apple has promised a “new and improved” version of Photo Booth for the iPad 2 — an app that Apple claims is both lots of fun, as well as visually compelling. If that’s the case, you may find me back in “the virtual photo booth.”</p>
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		<title>Taxes: Get Ready to Waste Lots of Time</title>
		<link>http://christinethompson-blog.com/2011/01/21/taxes-get-ready-to-waste-lots-of-time_555/</link>
		<comments>http://christinethompson-blog.com/2011/01/21/taxes-get-ready-to-waste-lots-of-time_555/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 00:35:22 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Back to Basics]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[1099]]></category>
		<category><![CDATA[QuickBooks]]></category>
		<category><![CDATA[small businesses and taxes]]></category>

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		<description><![CDATA[It was ironic that 3 local accounting firms called me today to pitch their services, just as I was wrestling with the 1099 forms to file regarding payments to independent contractors. At this time of year, there are millions of small businesses facing similar time losses due to tax filings. Case in Point: 1099 Forms [...]]]></description>
			<content:encoded><![CDATA[<p>It was ironic that 3 local accounting firms called me today to pitch their services, just as I was wrestling with the 1099 forms to file regarding payments to independent contractors. At this time of year, there are millions of small businesses facing similar time losses due to tax filings.<span id="more-555"></span></p>
<h3>Case in Point: 1099 Forms</h3>
<p>The effort of filing 1099-MISC forms is just one of the many ways that the federal government wastes small businesses’ time during tax season. The 1099 submittal process should be easy to modernize: the forms aren’t complicated, and don’t appear to change that often.</p>
<p>Preparing those forms should be quick and easy for business owners or bookkeepers, especially when using a good accounting tool, like QuickBooks. If you’ve coded your bookkeeping entries properly, all the source data is already stored in QB: from the amounts paid to each 1099 contractor, their name and address; to the EIN unique identifier the IRS uses for your business.</p>
<p>Alas, there is no intelligent link between QuickBooks and the 1099 forms.</p>
<p>Even though the IRS is perfectly happy to receive 1040 tax returns via an approved eFile resource, they do not allow small firms to file 1099 information forms electronically or fill in the Acrobat forms available on their web site.(There is, however, an enterprise-scale service for that.)</p>
<p>Here’s the friendly notice from the IRS, warning businesses not to use the Adobe Acrobat version of the 1099 input form:</p>
<blockquote><p>This form is provided for informational purposes only. Copy A appears in red, similar to the official IRS form. <strong>Do not file copy A downloaded from this website.</strong> The official printed version of this IRS form is scannable, but the online version of it, printed from this website, is not. A penalty of $50 per information return may be imposed for filing forms that cannot be scanned.</p></blockquote>
<p>You must file using the IRS’ preprinted forms, although there is a time-consuming <a title="How to print 1099 forms from QuickBooks" rel="nofollow" href="http://support.quickbooks.intuit.com/support/pages/inproducthelp/core/qb2k7/payextras_n/1099_n/task_1099_print.html" target="_blank">method you can use with QuickBooks</a>. The benefit of this approach is that the data will be faithful to whatever is stored in your accounting records. No risk of typos created during the form entry process.</p>
<p>The IRS apparently relies upon an antiquated method that was state-of-the-art back in the go-go days of typewriters and carbon paper for duplicate copies. They require firms to fill out multi-part 1099-MISC forms using a method that can be scanned easily by the IRS — or risk a $50 fine per return. It’s vital to the IRS that they receive Copy A of your 1099 form printed on their preprinted, red form.</p>
<p>I can’t help but wonder: if the banks can somehow manage to scan and process checks printed from QuickBooks, why can’t the government scan a form printed by QuickBooks? It’s not as if this is a design-intensive, highly variable document!</p>
<h3>Today’s Solution for QuickBook Users</h3>
<p>Today’s work-around is to print each page of the multi-part 1099 form separately – for each 1099 contractor – as <a title="How to print your 1099 forms from QuickBooks" rel="nofollow" href="http://support.quickbooks.intuit.com/support/pages/inproducthelp/core/qb2k7/payextras_n/1099_n/task_1099_print.html" target="_blank">explained here by Intuit</a>, unless you have a continuous printer. Assuming you work out the alignment issues between QuickBooks and your laser printer, this method works just fine, but it requires considerable attention to detail and a lot of time. The more 1099 contractors you have, the more time it takes.</p>
<p>Be careful: the paper for all but the first copy of the 1099 form is flimsy. Your laser printer may jam if you try to rely upon automatic paper feeding, rather than printing one page at a time. Manual feeding, one sheet at a time, was the most reliable approach for my HP LaserJet P2055 printer.</p>
<p>In theory I don’t mind notifying the government what I’ve paid to independent contractors. But in practice I resent how much unproductive time must be spent to send this information to the IRS.</p>
<p>Let’s hope there’s a better way in 2012, given Obama’s call to streamline government’s impact on business.</p>
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		<title>Boys and Their Toys</title>
		<link>http://christinethompson-blog.com/2011/01/09/boys-and-their-toys_547/</link>
		<comments>http://christinethompson-blog.com/2011/01/09/boys-and-their-toys_547/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 00:44:58 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[UHF]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/?p=547</guid>
		<description><![CDATA[So what is it about boys and their toys? Or my mother and her gadgets, for that matter? Yesterday I went for a walk with my husband, his first practice run with 2 new tech gadgets purchased for next summer’s boating season. One is a low power handheld UHF radio designed for use in coastal [...]]]></description>
			<content:encoded><![CDATA[<p>So what is it about boys and their toys? Or my mother and her gadgets, for that matter?</p>
<p>Yesterday I went for a walk with my husband, his first practice run with 2 new tech gadgets purchased for next summer’s boating season. One is a low power handheld UHF radio designed for use in coastal waters, and the other a GPS device optimized for navigation while boating. Unlike the Ma Garmin devices that give you turn by turn directions while driving, his GPS is designed to work primarily with lat/lon coordinates and waypoints, although it has some nice trip computer features.</p>
<p>Thanks to his new devices I now know that our “short” walk is 2.8 miles long, and our average pace over somewhat hilly terrain is 3.5 miles per hour. I’ve also learned that the tall trees here in the Pacific Northwest can block satellite reception for seconds at a time, introducing multiple kinds of errors into the data. That sometimes upwards of 12 satellites are sending signals that his device is interpolating. According to the built-in compass on his handheld GPS, I now know that the streets on this island were laid out in a north-south-east-west grid.</p>
<p>Data I could have lived without.</p>
<p>But it was funny watching my husband’s eyes remain glued to his gadgets, as I gently steered him away from roadside trees or shrubbery along the edge of the walking trails.</p>
<p>In his defense he says he needs to master these devices before taking them out with us on a kayaking or boating expedition. Given what I saw of their user interfaces, I can see why he’s starting the learning curve now.</p>
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		<title>Kindle for Seniors</title>
		<link>http://christinethompson-blog.com/2010/12/01/kindle-for-seniors_531/</link>
		<comments>http://christinethompson-blog.com/2010/12/01/kindle-for-seniors_531/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 21:24:48 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[Kindle]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/?p=531</guid>
		<description><![CDATA[Who would have guessed that the gift my father wanted most for his 60th wedding anniversary was a Kindle. It turns out to make a lot of sense for guys like him. He’s a voracious reader, and is now struggling with age-related eyesight challenges. So Kindle’s ability to zoom up to larger type is a [...]]]></description>
			<content:encoded><![CDATA[<p>Who would have guessed that the gift my father wanted most for his 60th wedding anniversary was a Kindle. It turns out to make a lot of sense for guys like him. He’s a voracious reader, and is now struggling with age-related eyesight challenges. So Kindle’s ability to zoom up to larger type is a real blessing, especially for seniors who are avid readers frustrated at the scarcity of large print titles available at their local library.</p>
<p>Not to mention the immediate gratification of those book downloads… It’s a relief to us, knowing that he lives in hilly snow country (and is not allowed to drive at night), that he can get almost any book he wants, when he wants it.</p>
<p>Now I just hope Dad doesn’t complain about Kindle’s somewhat awkward UI, as he’s a long-time Mac fan and may bring Mac-like expectations to bear on his Kindle experience.</p>
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