Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

Musings of a Marketing Maven random header image

Entries Tagged as 'Tools & Technology'

Following Through on New Year’s Resolutions

December 30th, 2009 · Comments Off · Back to Basics, Creativity, Tools & Technology

It’s that time of year again, time to review what worked (and what didn’t) in 2009, imag­ine new pos­si­bil­i­ties, dream, and set inten­tions for the com­ing year. I’ve been enjoy­ing the process of set­ting some action­able goals for 2010, while iden­ti­fy­ing some larger aspi­ra­tions that I’d like to trans­late into action. To pre­pare my plan […]

[Read more →]

Tags: ··

Are Digital Models Influencing the Business of Yoga?

December 17th, 2009 · 2 Comments · Tools & Technology, Yoga

My Seat­tle yoga stu­dio is under­go­ing what its founder calls a “rebirth,” over­haul­ing its web pres­ence, expand­ing the class ros­ter, and offer­ing online class reg­is­tra­tion and pay­ment options. Finally! This is a smart deci­sion, as they have lim­ited space, a grow­ing num­ber of qual­i­fied teach­ers, and increas­ing demand for their classes and work­shops. On one […]

[Read more →]

Tags: ·

Falling Out of Love with QuickBooks

October 30th, 2009 · 3 Comments · Brand Matters, Tools & Technology

For years I’ve loved Quick­Books – a tool that made man­ag­ing my company’s money remark­ably pleas­ant. I used to rave about it to col­leagues. But over the past sev­eral prod­uct releases I’ve become dis­en­chanted; I think Intuit has lost its way, and has lost sight of whose inter­est it was pur­su­ing. No longer cus­tomer centered […]

[Read more →]

Tags: ·

Visualizing Your Digital Persona

October 13th, 2009 · 3 Comments · Brand Matters, Tools & Technology

Researchers at the MIT Media Lab have released an online tool that  attempts to char­ac­ter­ize your dig­i­tal per­sona based on data min­ing of online resources. Right now the tool is in the fun and exploratory phase, but it offers food for thought. Have you ever won­dered what your dig­i­tal fin­ger­prints might look like, if there […]

[Read more →]

Tags: ·

Nice Update from TweetDeck

September 25th, 2009 · Comments Off · Social Media for Business, Tools & Technology

My PC now sports a nice update from Tweet­Deck. It’s smart enough to shorten URLs auto­mat­i­cally, and sup­ports drag-and-drop of pho­tos to Twit­ter, Face­book or MySpace. Nice time-saving fea­tures… Print PDF

[Read more →]

Tags:

Why Don’t They Listen to Their Customers?

September 24th, 2009 · Comments Off · Back to Basics, Tools & Technology

The idea of phone com­pa­nies lis­ten­ing to their cus­tomers is per­haps an oxy­moron, but I haven’t given up hope. Brows­ing Verizon’s list of sup­ported cell phones, I was struck by their obvi­ous lack of needs-based seg­men­ta­tion. Like most car­ri­ers, they seem Print PDF

[Read more →]

Tags: ···

Sharing Can Be Addictive

July 14th, 2009 · Comments Off · Creativity, Tools & Technology

My fam­ily is get­ting ready to cel­e­brate my mother’s 80th birth­day. We decided to cre­ate a “mem­ory book” in which we’d col­lect fam­ily pho­tos, sto­ries, fam­ily recipes. At the end of this process she’ll end up with: a printed book of pho­tos and images, cour­tesy of Shut­ter­fly (or equiv­a­lent ser­vice) a printed book­let of sto­ries and […]

[Read more →]

Tags:

Working with Windows 7

July 1st, 2009 · 1 Comment · Tools & Technology

Alright, I con­fess: I’m a closet geek (or at least my hus­band says so). The lat­est evi­dence? Yes­ter­day I installed the release can­di­date for Win­dows 7 on my Mac­Book Pro under Boot Camp. Iron­i­cally it took me as long to install Win­dows 7 RC1 as it took the plumber Print PDF

[Read more →]

Tags: ·

& Mac?">Windows 7 & Mac?

June 24th, 2009 · Comments Off · Tools & Technology

Per­haps it’s an oxy­moron, but I find myself won­der­ing how well Win­dows 7 will per­form on my Mac­Book Pro under Boot­camp. I had my ear bent at a party this week­end by a guy who had just installed Win­dows 7 Release Can­di­date on his PC. He enthused that it was the first time in a […]

[Read more →]

Tags: ·

Spam: Finally Solved

June 10th, 2009 · Comments Off · Tools & Technology

Block­ing spam and keep­ing viruses out of our mail­boxes are huge has­sles for small busi­nesses like mine. We don’t have in-house IT staff and the techs we rent by the hour don’t appear to know what the best spam-blocking options are for a busi­ness of our scale. Consumer-grade spam block­ers just don’t make the grade. I’ve […]

[Read more →]

Tags: