Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Entries Tagged as 'Yoga'

Information Junkies Wanna Know… More

February 5th, 2010 · No Comments · Marketing, Yoga

Interesting factoids, like how many Americans practice yoga, spread like wildfire across the Web and blogosphere. But getting any perspective on those factoids can be much harder to find, and in some cases, impossible. There are numerous unanswered questions, such as

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“Open Table” for Yoga Bookings?

February 3rd, 2010 · 4 Comments · Tools & Technology, Yoga

As a busy yoga enthusiast, I sometimes wonder what would happen if yoga studios within a given metro area agreed to an “Open Table” model for class bookings. (Open Table is a centralized reservation service for restaurants that operates in major cities, including iPhone and other smartphone apps.)
In an ideal world I’d take 6-8 weekly [...]

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Are Digital Models Influencing the Business of Yoga?

December 17th, 2009 · 2 Comments · Tools & Technology, Yoga

My Seattle yoga studio is undergoing what its founder calls a “rebirth,” overhauling its web presence, expanding the class roster, and offering online class registration and payment options. Finally!
This is a smart decision, as they have limited space, a growing number of qualified teachers, and increasing demand for their classes and workshops. On one noteworthy [...]

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The Quest for the Perfect Yoga Mat, Take 2

October 7th, 2009 · 4 Comments · Yoga

A while ago I wrote about my search for the perfect sticky mat for in-home yoga practice. I’m still looking, but have a more informed opinion based on further trials. It’s a toss-up between prAna’s Revolution mat and my long-time favorite, the black mat pro from Manduka. Both are top-of-the-line mats designed for serious yoginis [...]

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Yoga in a Flatter World

August 12th, 2009 · No Comments · Marketing, Yoga

Thanks to this blog, I’ve now had my first taste of business opportunities that can emerge from blogging, by attracting entrepreneurial people with shared interests and passions. Blogging is a part-time hobby, not one I invest enough time in to drive significant traffic volumes or hits on the site. So my expectations of results are [...]

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Using Twitter to Find Yoga Teachers

July 16th, 2009 · 1 Comment · Marketing, Yoga

I just had my first quintessential Twitter experience, after several lackluster months of experimentation. Within 2 hours of posing a question on Twitter, I had a great answer from the single most reputable source in the world.
My question was, “Who are the Anusara yoga teachers on Cape Cod?” The person who responded to my [...]

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The Quest for the Perfect Yoga Mat

June 25th, 2009 · 4 Comments · Marketing, Yoga

See my latest post for an update on this quest.
For some time I’ve been looking for the perfect yoga mat, but have not yet found it. Over time and with daily usage the mat becomes a kind of sacred place so it’s important that you find one that really fits your needs and values. Here’s [...]

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Lululemon: Cult-like Loyalty?

June 9th, 2009 · No Comments · Brand Matters, Marketing, Yoga

So how does Lululemon inspire such cult-like loyalty among its customer base (principally yoga practitioners)? They do the basics really well — for both in-store and online shopping. It’s clear they’re paying attention to customer experience management across many dimensions.
A Well-Designed Experience Playbook
Here are some of the things they get right:

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Celebrating Earth Day

April 22nd, 2009 · No Comments · Back to Basics, Yoga

For 10 years we have been lucky enough to be stewards of a small but beloved property that includes a tidal marsh on Cape Cod, adjacent to 100 acres of conservation land (a mix of second growth forest and tidal wetlands rich in birdlife). It’s a place of the heart.

Looking closely, you can see a [...]

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Fresh Approaches, New Concepts

April 1st, 2009 · 1 Comment · Creativity, Yoga

I came across this image today, licensed a year ago for a project (and never used). At first glance the image is foolish — a paradox in terms of core yoga values — but it serves as a wry metaphor for “Think Different.”
Perhaps all of us former Apple employees, indoctrinated in that culture and its [...]

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