Later today I’m heading north for a 3-hour yoga workshop called “Butts and Guts,” taught by a renowned yoga teacher, Theresa Elliott. A challenging way to spend a Sunday afternoon… Although not promoted as such, this will be a master class focused on building core power. I expect it to be challenging on several levels: Other workshop […]
Entries Tagged as 'Yoga'
Distance Learning and Yoga
April 13th, 2012 · No Comments · Social Media for Business, Yoga
I’ve been curious about the online/web-based options for learning yoga, or deepening a yoga practice. Not to mention teacher training options for people who aspire to become teachers, but can’t afford the thousands of dollars required to achieve Level 1 certification via the usual means. Or even specialized classes to help teachers advance to the […]
Choosing Yoga Teachers Mindfully
March 27th, 2012 · Comments Off · Back to Basics, Yoga
While yoga can embody poetry and grace in motion, there’s a risk when the instructional language is too evocative. To avoid injury students need unambiguous instruction and skillful demonstrations. But yoga teacher training is uneven and communication skills often lag behind. How can we improve this situation?
Tags: yoga teaching
Growing a Yoga Studio in a Crowded Market
February 7th, 2012 · 8 Comments · Brand Matters, Marketing, Yoga
Are you confronting the challenge of opening a new yoga studio, getting established as a newly certified teacher, or attracting more students in a competitive urban area?
Tags: personal branding for yoga teachers·yoga business·yoga studio marketing
Thanks for Yoga Teachers Everywhere
December 22nd, 2011 · 2 Comments · Yoga
While reflecting on the highlights of 2011, I’m grateful for the wonderful yoga teachers who serve in Seattle and nearby yoga studios.
Yesterday was an example of one teacher’s generosity.
Tags: yoga practice·yoga teachers
Back to the Mat: Where’s the Stick?
November 23rd, 2011 · 3 Comments · Yoga
If your hands and feet sweat during yoga class, what mat is going to work best for you? How effective are yoga mat towels when it comes to sweat absorption and pose stability?
Still Waiting for the Perfect Yoga Mat
October 21st, 2010 · Comments Off · Yoga
Despite being a long-time fan of Manduka’s black mats, I’m still waiting for the perfect mat. The archetype for my perfect mat would combine the best features of the Prana Revolution Sticky Mat with Manduka’s Black Mat Pro, and here’s why. Print PDF
Color Your World
May 24th, 2010 · 1 Comment · Creativity, Yoga
Colorists, interior designers and other experts know how to influence moods and attitudinal state by the colors that surround people at work, at home or at play. I was reminded of the power of color at yesterday’s Anusara yoga class. Before class, we were all buzzing about the energy we feel in Seattle Yoga Arts’ new […]
Creating a Yoga Community
March 18th, 2010 · Comments Off · Marketing, Yoga
Guest author, Brook McCarthy, is a part-time yoga teacher in Sydney, Australia. Brook also runs a marketing consultancy that helps businesses in the health and wellbeing sector improve their communications online. Cultivating community can be as simple as a friendly yoga class, a shared meal or an inspiring workshop. This can sow seeds towards creating […]
Tags: "off the mat"·creating community·yoga studio marketing
Non-scientific Indicators of Consumer Confidence
March 15th, 2010 · Comments Off · Marketing, Yoga
Last Friday afternoon I was in a Seattle area Lululemon store checking out some spring-season tank tops, and was pleasantly shocked at how crowded the store was. It was hard to maneuver around all the shoppers, and at times, you had to wait for people to move away before you could check out merchandise hanging […]