Musings of a Marketing Maven

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Entries Tagged as 'Yoga'

Building Core Power (for Yoga)

April 29th, 2012 · No Comments · Yoga

Later today I’m head­ing north for a 3-hour yoga work­shop called “Butts and Guts,” taught by a renowned yoga teacher, Theresa Elliott. A chal­leng­ing way to spend a Sun­day after­noon… Although not pro­moted as such, this will be a mas­ter class focused on build­ing core power. I expect it to be chal­leng­ing on sev­eral lev­els: Other workshop […]

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Distance Learning and Yoga

April 13th, 2012 · No Comments · Social Media for Business, Yoga

I’ve been curi­ous about the online/web-based options for learn­ing yoga, or deep­en­ing a yoga prac­tice. Not to men­tion teacher train­ing options for peo­ple who aspire to become teach­ers, but can’t afford the thou­sands of dol­lars required to achieve Level 1 cer­ti­fi­ca­tion via the usual means. Or even spe­cial­ized classes to help teach­ers advance to the […]

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Choosing Yoga Teachers Mindfully

March 27th, 2012 · Comments Off · Back to Basics, Yoga

While yoga can embody poetry and grace in motion, there’s a risk when the instruc­tional lan­guage is too evoca­tive. To avoid injury stu­dents need unam­bigu­ous instruc­tion and skill­ful demon­stra­tions. But yoga teacher train­ing is uneven and com­mu­ni­ca­tion skills often lag behind. How can we improve this situation?

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Growing a Yoga Studio in a Crowded Market

February 7th, 2012 · 8 Comments · Brand Matters, Marketing, Yoga

Are you con­fronting the chal­lenge of open­ing a new yoga stu­dio, get­ting estab­lished as a newly cer­ti­fied teacher, or attract­ing more stu­dents in a com­pet­i­tive urban area?

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Thanks for Yoga Teachers Everywhere

December 22nd, 2011 · 2 Comments · Yoga

While reflect­ing on the high­lights of 2011, I’m grate­ful for the won­der­ful yoga teach­ers who serve in Seat­tle and nearby yoga studios.

Yes­ter­day was an exam­ple of one teacher’s generosity.

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Back to the Mat: Where’s the Stick?

November 23rd, 2011 · 3 Comments · Yoga

If your hands and feet sweat dur­ing yoga class, what mat is going to work best for you? How effec­tive are yoga mat tow­els when it comes to sweat absorp­tion and pose stability?

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Still Waiting for the Perfect Yoga Mat

October 21st, 2010 · Comments Off · Yoga

Despite being a long-time fan of Manduka’s black mats, I’m still wait­ing for the per­fect mat. The arche­type for my per­fect mat would com­bine the best fea­tures of the Prana Rev­o­lu­tion Sticky Mat with Manduka’s Black Mat Pro, and here’s why. Print PDF

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Color Your World

May 24th, 2010 · 1 Comment · Creativity, Yoga

Col­orists, inte­rior design­ers and other experts know how to influ­ence moods and atti­tu­di­nal state by the col­ors that sur­round peo­ple at work, at home or at play. I was reminded of the power of color at yesterday’s Anusara yoga class. Before class, we were all buzzing about the energy we feel in Seat­tle Yoga Arts’ new […]

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Creating a Yoga Community

March 18th, 2010 · Comments Off · Marketing, Yoga

Guest author, Brook McCarthy, is a part-time yoga teacher in Syd­ney, Aus­tralia. Brook also runs a mar­ket­ing con­sul­tancy that helps busi­nesses in the health and well­be­ing sec­tor improve their com­mu­ni­ca­tions online. Cul­ti­vat­ing com­mu­nity can be as sim­ple as a friendly yoga class, a shared meal or an inspir­ing work­shop. This can sow seeds towards creating […]

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Non-scientific Indicators of Consumer Confidence

March 15th, 2010 · Comments Off · Marketing, Yoga

Last Fri­day after­noon I was in a Seat­tle area Lul­ule­mon store check­ing out some spring-season tank tops, and was pleas­antly shocked at how crowded the store was. It was hard to maneu­ver around all the shop­pers, and at times, you had to wait for peo­ple to move away before you could check out mer­chan­dise hanging […]

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