Musings of a Marketing Maven

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Entries Tagged as 'Yoga'

Thanks for Yoga Teachers Everywhere

December 22nd, 2011 · 2 Comments · Yoga

While reflecting on the highlights of 2011, I’m grateful for the wonderful yoga teachers who serve in Seattle and nearby yoga studios.

Yesterday was an example of one teacher’s generosity.

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Back to the Mat: Where’s the Stick?

November 23rd, 2011 · 3 Comments · Yoga

If your hands and feet sweat during yoga class, what mat is going to work best for you? How effective are yoga mat towels when it comes to sweat absorption and pose stability?

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Still Waiting for the Perfect Yoga Mat

October 21st, 2010 · Comments Off · Yoga

Despite being a long-time fan of Manduka’s black mats, I’m still waiting for the perfect mat. The archetype for my perfect mat would combine the best features of the Prana Revolution Sticky Mat with Manduka’s Black Mat Pro, and here’s why. Print PDF

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Color Your World

May 24th, 2010 · 1 Comment · Creativity, Yoga

Colorists, interior designers and other experts know how to influence moods and attitudinal state by the colors that surround people at work, at home or at play. I was reminded of the power of color at yesterday’s Anusara yoga class. Before class, we were all buzzing about the energy we feel in Seattle Yoga Arts’ [...]

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Creating a Yoga Community

March 18th, 2010 · Comments Off · Marketing, Yoga

Guest author, Brook McCarthy, is a part-time yoga teacher in Sydney, Australia. Brook also runs a marketing consultancy that helps businesses in the health and wellbeing sector improve their communications online. Cultivating community can be as simple as a friendly yoga class, a shared meal or an inspiring workshop. This can sow seeds towards creating [...]

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Non-scientific Indicators of Consumer Confidence

March 15th, 2010 · Comments Off · Marketing, Yoga

Last Friday afternoon I was in a Seattle area Lululemon store checking out some spring-season tank tops, and was pleasantly shocked at how crowded the store was. It was hard to maneuver around all the shoppers, and at times, you had to wait for people to move away before you could check out merchandise hanging [...]

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The Sound of Her Voice

March 15th, 2010 · Comments Off · Creativity, Marketing, Yoga

If you’re a yoga student who lives in an area blessed with lots of studios and talented teachers, you can be more discriminating when choosing where to take classes or which teachers to follow. Now that I’m no longer a rank beginner, I’ve started to pay closer attention to the factors that cause me to prefer some teachers over others. And one of those factors is, I confess, the sound of her voice.

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Information Junkies Wanna Know… More

February 5th, 2010 · Comments Off · Marketing, Yoga

Interesting factoids, like how many Americans practice yoga, spread like wildfire across the Web and blogosphere. But getting any perspective on those factoids can be much harder to find, and in some cases, impossible. There are numerous unanswered questions, such as

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“Open Table” for Yoga Bookings?

February 3rd, 2010 · 4 Comments · Tools & Technology, Yoga

As a busy yoga enthusiast, I sometimes wonder what would happen if yoga studios within a given metro area agreed to an “Open Table” model for class bookings. (Open Table is a centralized reservation service for restaurants that operates in major cities, including iPhone and other smartphone apps.) In an ideal world I’d take 6-8 [...]

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Are Digital Models Influencing the Business of Yoga?

December 17th, 2009 · 2 Comments · Tools & Technology, Yoga

My Seattle yoga studio is undergoing what its founder calls a “rebirth,” overhauling its web presence, expanding the class roster, and offering online class registration and payment options. Finally! This is a smart decision, as they have limited space, a growing number of qualified teachers, and increasing demand for their classes and workshops. On one [...]

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