Colorists, interior designers and other experts know how to influence moods and attitudinal state by the colors that surround people at work, at home or at play. I was reminded of the power of color at yesterday’s Anusara yoga class. Before class, we were all buzzing about the energy we feel in Seattle Yoga Arts’ [...]
Entries Tagged as 'Yoga'
Creating a Yoga Community
March 18th, 2010 · No Comments · Marketing, Yoga
Guest author, Brook McCarthy, is a part-time yoga teacher in Sydney, Australia. Brook also runs a marketing consultancy that helps businesses in the health and wellbeing sector improve their communications online. Cultivating community can be as simple as a friendly yoga class, a shared meal or an inspiring workshop. This can sow seeds towards creating [...]
Tags: "off the mat"·creating community·yoga studio marketing
Non-scientific Indicators of Consumer Confidence
March 15th, 2010 · No Comments · Marketing, Yoga
Last Friday afternoon I was in a Seattle area Lululemon store checking out some spring-season tank tops, and was pleasantly shocked at how crowded the store was. It was hard to maneuver around all the shoppers, and at times, you had to wait for people to move away before you could check out merchandise hanging [...]
The Sound of Her Voice
March 15th, 2010 · No Comments · Creativity, Marketing, Yoga
If you’re a yoga student who lives in an area blessed with lots of studios and talented teachers, you can be more discriminating when choosing where to take classes or which teachers to follow. Now that I’m no longer a rank beginner, I’ve started to pay closer attention to the factors that cause me to prefer some teachers over others. And one of those factors is, I confess, the sound of her voice.
Information Junkies Wanna Know… More
February 5th, 2010 · No Comments · Marketing, Yoga
Interesting factoids, like how many Americans practice yoga, spread like wildfire across the Web and blogosphere. But getting any perspective on those factoids can be much harder to find, and in some cases, impossible. There are numerous unanswered questions, such as
“Open Table” for Yoga Bookings?
February 3rd, 2010 · 4 Comments · Tools & Technology, Yoga
As a busy yoga enthusiast, I sometimes wonder what would happen if yoga studios within a given metro area agreed to an “Open Table” model for class bookings. (Open Table is a centralized reservation service for restaurants that operates in major cities, including iPhone and other smartphone apps.) In an ideal world I’d take 6-8 [...]
Tags: MindBody
Are Digital Models Influencing the Business of Yoga?
December 17th, 2009 · 2 Comments · Tools & Technology, Yoga
My Seattle yoga studio is undergoing what its founder calls a “rebirth,” overhauling its web presence, expanding the class roster, and offering online class registration and payment options. Finally! This is a smart decision, as they have limited space, a growing number of qualified teachers, and increasing demand for their classes and workshops. On one [...]
Tags: MindBody·Seattle Yoga Arts
The Quest for the Perfect Yoga Mat, Take 2
October 7th, 2009 · 7 Comments · Yoga
A while ago I wrote about my search for the perfect sticky mat for in-home yoga practice. I’m still looking, but have a more informed opinion based on further trials. It’s a toss-up between prAna’s Revolution mat and my long-time favorite, the black mat pro from Manduka. Both are top-of-the-line mats designed for serious yoginis [...]
Tags: yoga mat comparison
Yoga in a Flatter World
August 12th, 2009 · No Comments · Marketing, Yoga
Thanks to this blog, I’ve now had my first taste of business opportunities that can emerge from blogging, by attracting entrepreneurial people with shared interests and passions. Blogging is a part-time hobby, not one I invest enough time in to drive significant traffic volumes or hits on the site. So my expectations of results are [...]
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Using Twitter to Find Yoga Teachers
July 16th, 2009 · 1 Comment · Marketing, Yoga
I just had my first quintessential Twitter experience, after several lackluster months of experimentation. Within 2 hours of posing a question on Twitter, I had a great answer from the single most reputable source in the world. My question was, “Who are the Anusara yoga teachers on Cape Cod?” The person who responded to my [...]
Tags: social media