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<channel>
	<title>Musings of a Marketing Maven</title>
	<atom:link href="http://christinethompson-blog.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://christinethompson-blog.com</link>
	<description>Christine Thompson&#62; What&#039;s on my mind: life and work</description>
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		<title>Kindle: Reasons for Not Falling in Love</title>
		<link>http://christinethompson-blog.com/2010/08/15/kindle-reasons-for-not-falling-in-love_438/</link>
		<comments>http://christinethompson-blog.com/2010/08/15/kindle-reasons-for-not-falling-in-love_438/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 02:03:04 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Bookshelf]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[Kindle DX]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2010/08/15/kindle-reasons-for-not-falling-in-love_438/</guid>
		<description><![CDATA[As a new owner of a Kindle DX, I was really hoping to fall in love. We’re on the verge of heading to Cape Cod for a family vacation, so I was looking forward to carrying my personal library in a highly portable 1-pound package. Friends have been singing Kindle’s praises for several years. The [...]]]></description>
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<p>As a new owner of a <a href="http://www.amazon.com/dp/B0015TG12Q/?tag=chrithomsblog-20" target="_blank">Kindle DX</a>, I was really hoping to fall in love. We’re on the verge of heading to Cape Cod for a family vacation, so I was looking forward to carrying my personal library in a highly portable 1-pound package.</p>
<p>Friends have been singing Kindle’s praises for several years. The recent advances in screen sharpness and contrast persuaded me that the time had finally come to buy a Kindle for myself. So a week ago I bought the latest DX model, one that offers a 9.7” screen and a 50% improvement in contrast.</p>
<p>At over $400 with tax, this larger Kindle is quite expensive, so I expected a lot from it. Perhaps too much. In the end I returned it, for a variety of functional and aesthetic reasons.</p>
<p>Given its price I felt Kindle had to become, if not my primary reading medium, at least one that I’d be willing to use on a regular and frequent basis. So I decided to test it out, to see if it might become my preferred reading device, or an away-from-home alternative that would be more convenient than carrying printed books.</p>
<h3>My Issues with the Kindle DX</h3>
<h4>Practical, Not Lovable</h4>
<p>If you love the UI of an iPhone, the Kindle’s interface seems klunky and dated. It’s utilitarian, and gets the job done — but doesn’t leave you feeling delighted. Fortunately, it takes little time to learn.</p>
<p>I was never able to figure out how to delete unwanted books or samples, or how to organize things into collections. (Or even if those features are available.)</p>
<p>I did successfully transfer a PDF from my Mac to the Kindle; however, I did not like the fact that there was no easy zooming or scaling function that would enable me to resize the PDF page to fit within a single Kindle screen. If this feature exists within the Kindle’s UI, it’s hidden somewhere.</p>
<h4>Not Easy on the Eyes</h4>
<p>Over the course of a week I used my Kindle for a minimum of 30 minutes at a time, at multiple times during the day and in varying lighting conditions. Despite the vaunted improvements in screen contrast, in every case I had to put on “computer glasses” to see the screen clearly.</p>
<p>I don’t wear glasses to read books or magazines. That said, I was unable to work with the Kindle for more than a few moments without putting on glasses.</p>
<p>Even with the glasses I suffered some degree of eye strain every time I read from the Kindle for more than 30 minutes. (I read printed books for hours at a time with no ill effects.) After reading from the Kindle, I almost always experienced eye strain, followed by a mild headache.</p>
<p>There’s no option to manage contrast or brightness, so if the setting doesn’t work optimally for you, there’s nothing you can do about it. Although my friends don’t comment on this, my husband complained about eye strain after reading a magazine for an hour or so…</p>
<h4>Design Limitations</h4>
<p><em>No Typography.</em> As someone who loves the look and feel of a well-designed book, I struggled with Kindle’s limited feature set when it comes to page design and layout. Although you can vary the size of the characters, there’s only one font. Therefore all books look the same.</p>
<p>Unlike web browsers, where you can change the default serif and sans serif type choices, the Kindle supports a single typeface. The font is nicely designed, but it becomes boring after a while.</p>
<p>Having said that, the character shapes are crisp and clear. I suspect this is the best that Kindle can display for this generation device.</p>
<p><em>No kerning or word spacing</em>. Unfortunately, for books laid out with a justified right margin, Kindle’s primitive word spacing produces rivers of white space down the column of text. I found all this white space between words to be distracting. Sadly, this seems to be the most common design format, at least for the books I tried.</p>
<p><em>Manuscript-style page layouts</em>. It’s also clear that Kindle is optimized for simple mass market paperbacks.</p>
<p>If the Kindle is able to render pages designed with sidebar content, the mark-up structure must be too inconvenient for publishers to use.</p>
<p>As a result my husband’s and my experiences reading periodical material were quite disappointing. We saw text only, no sidebars, no images in context. We didn’t see teaser articles. Instead you have to scroll through all the articles sequentially in order to decide which ones to read.</p>
<p>Having said that, we were reading niche publications, like sailing magazines and <em>Le Monde</em>. Perhaps some magazine publishers are investing the time to optimize their publications for Kindle; if so, we did not happen to download any of their samples.</p>
<p>Whenever my husband and I read periodicals, we found each article’s sidebars inserted within the main text column — making sidebars far less effective at supplying supplementary information or perspectives.</p>
<p><em>Only 16 shades of grey</em>. There’s no color, and only 16 shades of grey. That means designers have few options for organizing books or magazines using a “visual language.” Again, this leaves the impression that you’re reading manuscripts — because even today’s paperbacks feature subtle grey-scale design elements to distinguish chapter heads or section dividers… I missed that kind of design finesse in books ported to the Kindle.</p>
<h3>Early Days</h3>
<p>Kindle’s current limitations remind me of the very early days of digital publishing, back in the mid-1980s when laser printers had limited output capabilities, and people printed right-justified books or periodicals using MS Word or primitive publishing tools…</p>
<p>I imagine that Kindle’s screen rendering capabilities will someday overcome these limitations, at a reasonable price point, but that time is probably years off.</p>
<p>Apple’s iPad is an obvious alternative to try; however, some of my geeky friends say eye strain will occur with iPads too.</p>
<p>After this experience I’m not rushing out to buy one…</p>
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		<title>Where Are the Books in French for Kindle?</title>
		<link>http://christinethompson-blog.com/2010/08/09/where-are-the-books-in-french-for-kindle_437/</link>
		<comments>http://christinethompson-blog.com/2010/08/09/where-are-the-books-in-french-for-kindle_437/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 00:33:34 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Bookshelf]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[French]]></category>
		<category><![CDATA[Kindle DX]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2010/08/09/where-are-the-books-in-french-for-kindle_437/</guid>
		<description><![CDATA[A francophile friend is eagerly trying to buy French books and periodicals for her new Kindle DX. She splits her time between Seattle and France, and would love to consolidate her reading materials electronically for practical reasons. Fueled by optimism, she bought a third generation Kindle last Friday. She loves Kindle’s promise, but disenchantment is [...]]]></description>
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<p>A francophile friend is eagerly trying to buy French books and periodicals for her new Kindle DX. She splits her time between Seattle and France, and would love to consolidate her reading materials electronically for practical reasons. Fueled by optimism, she bought a third generation Kindle last Friday.</p>
<p>She loves Kindle’s promise, but disenchantment is already setting in… For reasons that aren’t clear, the usage scenario she has in mind is not well supported by the current market environment. She has spent hours searching <a href="http://www.amazon.fr" target="_blank">www.amazon.fr</a>, to no avail. No French books to speak of, and hardly any periodicals. </p>
<p>Her trial subscription to <em>Le Monde</em> has revealed a number of usability issues. There’s no teaser format that enables her to skip to the articles that most interest her. No images, text only.</p>
<h3>En Français, S’il Vous Plait</h3>
<p>Her dream: read French novels, newspapers and magazines on a conveniently portable device like the Kindle. Current releases, not just 19th century public domain books. Because she’s passionate about perfecting her French comprehension and pronunciation skills, she’d love to read while listening to a simultaneous playback via MP3 (or equivalent).</p>
<p>French is not her native language, so she wants to be able to select unfamiliar words on the Kindle, thereby launching a built-in dictionary whose entries explain their meaning. She’d also welcome the option of viewing French-to-English translations of unknown words and slang (a must-have for people whose French is less fluent than hers.)</p>
<p>She’s very interested in Kindle’s text-to-speech option, especially if it doesn’t sound like a robot. Needless to say, she expects the text-to-speech option for French content to produce words pronounced correctly in French, rather than listen to a techno-voice trying to pronounce French words as if they had been written in English.</p>
<p>Before ordering the Kindle, my friend did some research which revealed that Amazon had <a href="http://news.cnet.com/8301-1023_3-10435753-93.html" target="_blank">released a digital publishing platform for French</a> language authors in January. That sparked her purchase of a Kindle. Surely, she thought, there’d be French ebooks in the marketplace by now, 6+ months since Amazon released its multi-language publishing platform.</p>
<p>Hélas! She’s learned there are few contemporary books in French for Kindle. And no linked dictionary for French content as there is for English language content. </p>
<h3>Too Early, Or Too Unusual?</h3>
<p>Her big question: is she just suffering early adopter pains, and if she waits patiently, will someday have the opportunity to read French books and magazines on a Kindle? Or is she an outlier, a member of a niche market of French readers who would welcome electronic books, but who are too few in number to motivate the French publishing industry to embrace the new digital formats?</p>
<p>And what about the French government’s continuing quest to promulgate the French language around the world? Will France succeed in ensuring a steady demand for French language publications beyond French borders? And if so, surely digital formats would make French publications more easily accessible to a broader global audience if booksellers could avoid the brick-and-mortar challenges of inventory forecasting, shipping costs and other import-related challenges.</p>
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		<title>What Story Does Your Face Tell?</title>
		<link>http://christinethompson-blog.com/2010/06/23/what-story-does-your-face-tell_436/</link>
		<comments>http://christinethompson-blog.com/2010/06/23/what-story-does-your-face-tell_436/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 01:16:50 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2010/06/23/what-story-does-your-face-tell_436/</guid>
		<description><![CDATA[My brother is writing a book with his stepdaughter about their scarily parallel stories as cancer fighters and survivors. At the moment, they’re working on author photos for the book cover. This process has made me think about the stories that faces tell, or hint at; the messages that can be perceived subliminally when your [...]]]></description>
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<p>My brother is writing a book with his stepdaughter about their scarily parallel stories as cancer fighters and survivors. At the moment, they’re working on author photos for the book cover. This process has made me think about the stories that faces tell, or hint at; the messages that can be perceived subliminally when your photo appears in different contexts — like a book jacket, <a href="http://www.facebook.com/home.php?#!/profile.php?id=100000232913420" target="_blank">a Facebook page</a>, etc.</p>
<p>One of my friends has just had a big promotion. An expert in personal branding, she’s in the process of changing all of her online profile photos to be more consistent with her new role as a worldwide executive for a major software company. Personal branding is also an issue for my brother and his daughter as they plan how best to market their book and increase the audience of potential readers.</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2010/06/danalaurenbookjacket.jpg"><img style="border-right-width: 0px; margin: 0px 10px 5px 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="dana-lauren-book-jacket" border="0" alt="Dana Wilson, Lauren Skillman; book jacket photo" align="left" src="http://christinethompson-blog.com/wp-content/uploads/2010/06/danalaurenbookjacket_thumb.jpg" width="304" height="204" /></a></p>
<p>Given the “Big C” subject of their story, their book’s credibility could be undermined by their physical beauty. The authors have chosen to work with a photographer who earns his living shooting fashion models for glossy magazines. This makes handsome people downright glamorous.</p>
<p>But fortunately, for the sake of marketing his book, my brother’s face hints at the story he has to tell. <a href="http://dhwilson2.blogspot.com/" target="_blank">He has blogged</a> extensively about his fight, and has begun mentoring others who confront similar battles. The book is his response to his fans’ requests to hear more about his story.</p>
<p>At least to those of us who know and love him, his face reveals some of&#160; the pain of his battle with head and neck cancer (caused by a virus). In many of her photos, his step-daughter’s face seems less marked by her bouts with cancer. The blessings of youth, perhaps?</p>
<p>I’m glad they chose a photo that reveals some of the anguish they’ve suffered. Had they not done so, had their photo been “too beautiful,” it might have raised questions about the authenticity of their story.</p>
<p>It’s a beautiful story, and one that could help many others when their book is finally published. Beautiful faces, beautiful story, but scary subject matter.</p>
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		<title>Serendipity, or Applied Intelligence?</title>
		<link>http://christinethompson-blog.com/2010/06/01/serendipity-or-applied-intelligence_432/</link>
		<comments>http://christinethompson-blog.com/2010/06/01/serendipity-or-applied-intelligence_432/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:34:18 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[blogging tools]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2010/06/01/serendipity-or-applied-intelligence_432/</guid>
		<description><![CDATA[To help you get more value from my postings, I added the LinkWithin widget to my blogs today. This widget can automatically suggest, for any new post, related stories found elsewhere within the blog. I’m still getting a feel for what it considers to be “related” — and am already chuckling at some of its [...]]]></description>
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<p>To help you get more value from my postings, I added the LinkWithin widget to my blogs today. This widget can automatically suggest, for any new post, related stories found elsewhere within the blog. I’m still getting a feel for what it considers to be “related” — and am already chuckling at some of its whimsical results.</p>
<h3>What You See</h3>
<h2></h2>
<p>At the bottom of each post, the <a href="http://www.linkwithin.com/learn" target="_blank">LinkWithin</a> widget displays links and thumbnails for up to 3 related stories within my blog. </p>
<p>You’ll see the benefits of its “intelligence” at the end of this and all other posts in this blog.</p>
<h3>How It Works</h3>
<p>LinkWithin chooses related stories based on their title, tags and content, according to the developer’s <a href="http://www.linkwithin.com/faq" target="_blank">FAQ</a>. </p>
<p>Having said that, I’ve found some of the choices to be quite amusing: it sees linkages that a human editor would never consider. Take a look at the post <a href="http://christinethompson-blog.com/2010/04/29/indicators-of-waste-heat_423/" target="_blank">“Indicators of Waste Heat”</a> as an example (LinkWithin’s results appear at the bottom).</p>
<p>How did LinkWithin “see” the connection between our cats’ heat-seeking behavior and a yoga retreat in Provence? </p>
<p>Well, it turns out the yoga retreat took place during a heat wave in southern France. There was no A/C in the yoga studio or in the 16th century hotel where we stayed. Temperatures hovered in the high 90s and above for more than a week. </p>
<p>LinkWithin must have detected words relating to heat in both posts, even if their subject matter is largely unrelated. Both posts were written with a somewhat wry tone, although I doubt LinkWithin could detect that subtle aspect to the content. </p>
<p>See what you think…</p>
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		<title>Why Does Facebook Make It So Difficult?</title>
		<link>http://christinethompson-blog.com/2010/05/27/why-does-facebook-make-it-so-difficult_431/</link>
		<comments>http://christinethompson-blog.com/2010/05/27/why-does-facebook-make-it-so-difficult_431/#comments</comments>
		<pubDate>Fri, 28 May 2010 00:25:19 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[Facebook privacy settings]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2010/05/27/why-does-facebook-make-it-so-difficult_431/</guid>
		<description><![CDATA[I’m delighted to get back some control over my privacy settings in Facebook. Unlike Facebook’s founder, I believe I own my relationships, and I should be in complete control over who gets to see what. Having said that, I’m upset that Facebook forces me to waste so much time monitoring my privacy settings and profile [...]]]></description>
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<p>I’m delighted to get back some control over my privacy settings in Facebook. Unlike Facebook’s founder, I believe I own my relationships, and I should be in complete control over who gets to see what. </p>
<p>Having said that, I’m upset that Facebook forces me to waste so much time monitoring my privacy settings and profile options. And just when I think I’ve got it under control, they go and change something.</p>
<p>I was shocked to learn (via the <em>NYT</em>) there are &gt;50 places to toggle specific privacy settings in Facebook. I’m still overwhelmed at the complexity revealed in the May 12 <em><a href="http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html" target="_blank">New York Times’ infographic</a></em> about Facebook’s privacy options. If it wasn’t obvious before, this infographic makes it clear that Facebook sides with the advertisers’ needs over those of the millions of people who entrust their personal information to Facebook pages and friendship networks.</p>
<p>Speaking of complexity…</p>
<p>And then there are the application settings, especially if you want to block unwanted apps or games that may be meaningful to your friends, but not to you. Farmville addicts with nothing better to do can clutter up your wall really quickly…</p>
<p>It took a few days, but I’ve finally learned how to block the unwanted posts about hungry, lost or neglected animals.</p>
<p>Sigh. It shouldn’t be so hard…</p>
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		<title>Working Toward a Balanced Life</title>
		<link>http://christinethompson-blog.com/2010/05/25/working-toward-a-balanced-life_430/</link>
		<comments>http://christinethompson-blog.com/2010/05/25/working-toward-a-balanced-life_430/#comments</comments>
		<pubDate>Wed, 26 May 2010 02:31:41 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Back to Basics]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[game of life]]></category>
		<category><![CDATA[life coaching]]></category>
		<category><![CDATA[Mindbloom]]></category>
		<category><![CDATA[wellness]]></category>

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		<description><![CDATA[Lately I find myself engaged in conversations about people’s desire for a more balanced, nourishing, or purposeful life. With friends, family or even professional colleagues, certain topics keep cropping up: exercise and wellness, yoga (or my friends’ passion for Nia), life/work balance, relationships that nourish, meaningful work. On the flip side: frustrations with dispiriting, soul-sucking [...]]]></description>
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<p>Lately I find myself engaged in conversations about people’s desire for a more balanced, nourishing, or purposeful life.</p>
<p>With friends, family or even professional colleagues, certain topics keep cropping up: exercise and wellness, yoga (or my friends’ passion for Nia), life/work balance, relationships that nourish, meaningful work. On the flip side: frustrations with dispiriting, soul-sucking jobs, heartless employers, broken promises, not enough “quality time” for family relationships and so on.</p>
<p>Based on my circle of friends and colleagues, wellness and life balance, or the lack thereof, are now top-of-mind. Like many Boomers in that regard. </p>
<p>We actively seek options, try out new possibilities, and explore self-help resources. Fueled with the best of intentions, we take steps toward getting our lives back in order. Book clubs, diets, gym memberships, yoga classes. We start with a burst of enthusiasm, keep our new commitments for a while, and then… </p>
<p>…Inertia sets in. Our good intentions fall by the wayside, buried under the pressures of overly scheduled lives, too much work-related travel, or the latest work or family crisis. </p>
<p>How can we get ourselves out of this predictable rut? </p>
<h3>Are There Any Useful but Likable Resources?</h3>
<p>One promising option is an online service called <a href="http://www.mindbloom.com" target="_blank">Mindbloom</a>. Mindbloom, say its developers, is “an online wellness-centric life game.” Quite a mouthful… </p>
<p>To me it’s a “promise keeper” — a way to manage personal commitments, the actions “I should” or “ought to” take. It keeps me focused on tasks I often postpone or overlook, things that tend to remain on to-do lists indefinitely.</p>
<p>Mindbloom offers a useful but playful way to set good intentions, stay on top of your commitments, and follow through on your promises. It also helps you identify the parts of your life that need more attention to be paid. I’ve been using it since December, at the urging of colleagues who know the founders (it’s a local Seattle company).</p>
<p>My feelings about it are mixed, but I like it well enough to talk about it to friends and explore how they might use it.</p>
<h3>How It Works</h3>
<p>Mindbloom is an inexpensive online service that lets you manage key dimensions of life by yourself, or with the help of trusted friends, family members, personal coaches, etc. </p>
<p>The interface is playful, easy to learn, and not too time-consuming. It incorporates “game mechanics” if you prefer external motivation to reinforce self-discipline while getting your life back in balance. </p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2010/05/Mindbloom.png"><img style="border-right-width: 0px; margin: 15px 0px 10px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="Mindbloom wellness management" border="0" alt="Mindbloom wellness management" src="http://christinethompson-blog.com/wp-content/uploads/2010/05/Mindbloom_thumb.png" width="454" height="356" /></a> </p>
<p>Using trees and colors as a visual metaphor, Mindbloom helps you visualize goals and objectives, group related activities into a branch, and plan how and when to take action on your intentions. If you’re diligent about tending your tree, you earn the right to change the landscape and other aspects of your environment (like what you hear when you’re tending the tree).</p>
<p>Branches are an organizing principle; each branch represents an aspect of life, such as “relationships,” “health,” “money” or “career.” You decide which branches and how many leaves you want on each branch. </p>
<p>Each leaf’s color reveals how well you’re managing this aspect of life. Healthy, well-managed leaves are green and vibrant. By contrast, neglected ones turn yellow and then shades of brown. </p>
<p>When things are seriously out of whack, your leaves turn red. This can happen when you skip too many intentions, or don’t pay enough attention to an aspect of your life that you’ve chosen to manage with Mindbloom’s help. Clearly, Mindbloom’s developers want to dramatize the fact that this aspect of your life appears to be out of balance.</p>
<h3>Alone or Together</h3>
<p>So far I’m using Mindbloom as a solo endeavor (perhaps a reflection of a New England upbringing). Mindbloom has been designed, however, to encourage people to work together. The developers have incorporated a number of “social” hooks so multiple trees can be managed within a family or network of friends. </p>
<p>Some of my friends are chatting about adapting the ideas they like best from the Weight Watchers program to share with each other via Mindbloom. (Apparently, they’ve had uninspiring Weight Watchers coaches, so this “social” approach seems more attractive.)</p>
<p>Mindbloom’s founders have learned that professional life and wellness coaches are intrigued by Mindbloom’s possibilities. These coaches are envisioning how they could graft their frameworks onto a Mindbloom context so they can facilitate online interactions with their clients.</p>
<h3>What I’ve Learned So Far</h3>
<p>There’s an art to designing and structuring your tree: deciding what to tackle with Mindbloom, and what to manage with other approaches. </p>
<p>I’m still working out the kinks of what to manage with Mindbloom’s help, and what to tackle elsewhere. It’s easy to end up with an unhealthy tree if you choose too many or the wrong things to manage.</p>
<p>With my tree, I chose to manage goals and objectives like:</p>
<ul>
<li>To-do items that are captured on PostIt notes, but disappear before they’re acted on — things like scheduling a medical appointment for preventive care or routine maintenance for my car; </li>
<li>Ideas that lurk in the back of my mind, often tinged with guilt or anxiety, but rarely set down on paper — like “lose # pounds this summer”; </li>
<li>Things I intend to do daily, but may skip when feeling lazy or pressed for time (flossing, going for a walk, meditating, etc.); </li>
<li>Things like phoning parents or friends on a regular basis, making time to meet colleagues over lunch — just to “catch up.” </li>
</ul>
<p>For now my tree is very simple, with just the “leaves” that most need attention, so I can tend it with just a few minutes of effort each day.</p>
<h3>Things to Avoid, Lessons Learned</h3>
<p>At first I intermixed professional and personal intentions within my Mindbloom tree; however, I discovered it’s better to keep Mindbloom centered on key aspects of my personal life. </p>
<p>When it comes to managing work or career intentions, I already have effective systems and tools for those purposes. Adding those goals and objectives (and date commitments) into Mindbloom became duplicative, and therefore easily neglected. Inadvertently this made my Mindbloom tree appear sicker than it actually was.</p>
<p><em>My take:</em> For commitments you already manage effectively with Outlook, a GTD system, online to-do lists, etc., there’s no point in duplicating your effort with Mindbloom.</p>
<p>Having said that, the parts of your life that don’t lend themselves neatly to PostIt notes, Outlook reminders, iPhone to-d0 lists, etc., are good candidates for Mindbloom.</p>
<p>It’s also wise to avoid setting up leaves for activities that are really being managed by someone other than yourself.&#160; For example, I pay the bills and manage household finances; my husband manages our investments. When I made the mistake of defining investment-related leaves, they quickly turned yellow and became sickly. Due to that role mismatch, those leaves needed to be “pruned” and removed from my tree.</p>
<p>There are things about the UI or the way you “schedule” intentions that I find annoying or awkward. But I won’t list them here as I’ll be providing feedback directly to the developers.</p>
<p><em>Net net</em>. If you’re looking for a way to get your life back in balance, take a look at <a href="http://www.mindbloom.com" target="_blank">Mindbloom</a>. Perhaps it can help you focus on the areas that most need attention, or that would bring the greatest joy to you, your family and friends.</p>
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		<title>Color Your World</title>
		<link>http://christinethompson-blog.com/2010/05/24/color-your-world_426/</link>
		<comments>http://christinethompson-blog.com/2010/05/24/color-your-world_426/#comments</comments>
		<pubDate>Mon, 24 May 2010 17:11:32 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Yoga]]></category>
		<category><![CDATA[design strategy]]></category>
		<category><![CDATA[work environments]]></category>

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		<description><![CDATA[Colorists, interior designers and other experts know how to influence moods and attitudinal state by the colors that surround people at work, at home or at play. I was reminded of the power of color at yesterday’s Anusara yoga class. Before class, we were all buzzing about the energy we feel in Seattle Yoga Arts’ [...]]]></description>
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<p><a href="http://christinethompson-blog.com/wp-content/uploads/2010/05/seattleyogaartsstudio.jpg"><img style="border-right-width: 0px; margin: 20px 0px 10px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="seattle-yoga-arts-studio" border="0" alt="Interview view of Seattle Yoga Arts&#39; new studio" src="http://christinethompson-blog.com/wp-content/uploads/2010/05/seattleyogaartsstudio_thumb.jpg" width="454" height="342" /></a> </p>
<p>Colorists, interior designers and other experts know how to influence moods and attitudinal state by the colors that surround people at work, at home or at play. I was reminded of the power of color at yesterday’s Anusara yoga class.</p>
<p>Before class, we were all buzzing about the energy we feel in <a href="http://www.seattleyogaarts.com" target="_blank">Seattle Yoga Arts’</a> new venue (shown above).</p>
<p>The studio is vibrant, alive with heart-warming hues: reds, oranges, pinks, mustard yellows, and purple accents. The playful interior offers a huge (and welcome) contrast to the original studio a few blocks north. While this energizing palette may not be optimal for inspiring meditation or contemplation, it fires our asanas. An appropriate choice for <a href="http://www.anusara.com" target="_blank">Anusara’s</a> heart-centered philosophy.</p>
<p>As one color expert writes,</p>
<blockquote><p><font color="#333333">…Red suggests the very ebb and flow of life. It is the most viscerally alive hue, the symbolic color of the heart, strong-willed and expressing strong emotions. It may command us to stop but at the same time encourages movement. Physiologically, red is a call to the adrenaline glands to get the body and senses activated.</font></p>
</blockquote>
<p align="right">—Leatrice Eiseman, <em><a href="http://www.amazon.com/dp/0971401063/?tag=chrithomsblog-20" target="_blank">Color: Messages and Meanings</a></em></p>
<p>Driving home, still pondering the impact of color, I recalled two starkly different office environments from earlier in my career, back in my Silicon Valley days. </p>
<p>Apple’s colorful, carefully designed office environments were a playful but energizing contrast to HP’s drab office spaces and linoleum floors. HP’s office always made me think of a house that was functional, but unloved. Although separated by only 2 miles, they were oceans apart in terms of corporate culture and design sensibilities. Apple’s environment stimulated my brain and inspired me to do my best; HP’s depressed me into a low-energy, dull and plodding state — one I couldn’t wait to leave.</p>
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		<title>Indicators of Waste Heat</title>
		<link>http://christinethompson-blog.com/2010/04/29/indicators-of-waste-heat_423/</link>
		<comments>http://christinethompson-blog.com/2010/04/29/indicators-of-waste-heat_423/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 17:24:56 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Back to Basics]]></category>

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		<description><![CDATA[In my home we joke about the “digital hearth” — the warm surface above the amplifier and set-top box, a favorite place for cats to nap. Over the years we’ve learned that our cats are always the first to detect which electronics throw off the most waste heat. They’ve learned to discern the differences&#160; between [...]]]></description>
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<p>In my home we joke about the “digital hearth” — the warm surface above the amplifier and set-top box, a favorite place for cats to nap. Over the years we’ve learned that our cats are always the first to detect which electronics throw off the most waste heat. They’ve learned to discern the differences&#160; between on, off and standby modes.</p>
<p>Our cats’ favorite heat sources, even when in standby mode: color laser printers, music components, TVs. The Sony Playstation 3 is also a favorite perch when the curtains are open, as it affords both a heated surface and a comfortable place for bird watching.</p>
<p>And now a new item has been added to the list of cat-enticing heat sources: the home office phone.</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2010/04/catheatseeker.jpg"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="cat-heat-seeker" border="0" alt="cat-heat-seeker" src="http://christinethompson-blog.com/wp-content/uploads/2010/04/catheatseeker_thumb.jpg" width="378" height="277" /></a> </p>
</p>
<p>Formerly, desktops warmed by Pentium laptops were their all-time favorite heat sources. Now that I’ve switched to an i7 MacBook Pro, there’s much less waste heat, so Lizzie has switched her “love” to the phone.</p>
<p>Signs of progress, I guess…</p>
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		<title>Facebook Asks, Where Is Home? Who Are You?</title>
		<link>http://christinethompson-blog.com/2010/04/19/facebook-asks-where-is-home-who-are-you_417/</link>
		<comments>http://christinethompson-blog.com/2010/04/19/facebook-asks-where-is-home-who-are-you_417/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 20:42:12 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Facebook limitations]]></category>
		<category><![CDATA[personal identity]]></category>

		<guid isPermaLink="false">http://christinethompson-blog.com/2010/04/19/facebook-asks-where-is-home-who-are-you_417/</guid>
		<description><![CDATA[Identity is complicated, as I discovered when filling out a Facebook profile. Even seemingly simple questions like where is your hometown are not easy when you’ve lived in multiple places. For married women, there’s also the complication of which name (or combination of names) to use… Hometowns Facebook lets you name only one hometown. Its [...]]]></description>
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<p>Identity is complicated, as I discovered when filling out a Facebook profile. Even seemingly simple questions like where is your hometown are not easy when you’ve lived in multiple places. For married women, there’s also the complication of which name (or combination of names) to use…</p>
<p><a href="http://christinethompson-blog.com/wp-content/uploads/2010/04/Multifacetedpeople.jpg"><img style="margin: 0px 0px 0px 10px; display: inline; border-width: 0px;" title="Multi-faceted-people" src="http://christinethompson-blog.com/wp-content/uploads/2010/04/Multifacetedpeople_thumb.jpg" border="0" alt="Multi-faceted-people" width="244" height="222" align="right" /></a></p>
<h3>Hometowns</h3>
<p>Facebook lets you name only one hometown. Its database matching limitation raises troubling identity questions if you haven’t lived a simple life, and would like to create opportunities to reconnect with long-lost friends… What’s the smart way to answer the question of where is your hometown?</p>
<p>Do you answer based on where you went to high school? Or, where you attended elementary school and spent your childhood years? Where your parents now live? Where you lived when bringing up your kids? Where you hope to retire? What if you have a second home, and want to network with people who live in that community?</p>
<p>I answered Facebook’s hometown question in terms of where I attended high school, but no one from my family lives there any more. Factually true perhaps, but no longer emotionally valid. My parents have moved to a nearby town. My sisters and brothers are scattered across time zones; only some chose to stay in Massachusetts.</p>
<p>By using the high school locale as the hometown answer, perhaps I’ll hear from former high school classmates. We lost touch years ago when I moved from the East to the West Coast for job opportunities in Silicon Valley and then the Pacific Northwest.</p>
<p>And yes, there’s Classmates.com… When I clicked on a link within Facebook to reconnect with high school friends, it automatically enrolled me in Classmates — not my intent. In just a few days Classmates has annoyed me to death with spamming emails. I wasted an hour this weekend trying to figure out how to cancel Classmates (to no avail), so I’ve had to add Classmates’ email URLs to my ISP’s junk mail list. My husband has similar complaints.</p>
<h3>Names</h3>
<p><em>Editor’s note: Thanks to advice from my niece, this has now been solved. Under Facebook&#8217;s account settings, if you know where to look, you can enter an alternate full name that people can use for searching if they knew you by a former name.</em></p>
<p>Unless I use my maiden name, there’s no easy way for childhood friends and elementary school classmates to find me, or me them, via Facebook.<a href="http://christinethompson-blog.com/wp-content/uploads/2010/04/ChrisCousinsPicnic.jpg"><img style="display: inline; margin-left: 0px; margin-right: 0px; border-width: 0px;" title="Chris-Cousins-Picnic" src="http://christinethompson-blog.com/wp-content/uploads/2010/04/ChrisCousinsPicnic_thumb.jpg" border="0" alt="Chris-Cousins-Picnic" width="244" height="171" align="right" /></a></p>
<ul>
<li>Old friends won’t recognize me by my married name.</li>
<li>My maiden and married surnames sound odd together, so I only use them in combination on official government documents. Never in real life…</li>
<li>Because there’s no option for a second hometown, we won’t reconnect via shared ties to the town where we attended elementary school together.</li>
<li>I now live 3000 miles away, so we won’t just happen upon each other in a shopping mall.</li>
</ul>
<p>Unfortunately, these database constraints on Facebook’s part mean I’ll lose out on those unexpected joys of reconnecting with people I haven’t heard from in years. Which to me is half the reason why you join Facebook in the first place, isn’t it? So far the people who are reconnecting are people who’ve known me as a married woman, or extended family members… Mostly the people I already know how to reach.</p>
<p>Perhaps someday Facebook will add fields to the member’s profile to overcome these limitations. And add to the joys of rediscovery and reconnecting with long-lost friends.</p>
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		<title>Having Fun, The &#8220;Social-Techno&#8221; Way</title>
		<link>http://christinethompson-blog.com/2010/04/15/having-fun-the-social-techno-way_409/</link>
		<comments>http://christinethompson-blog.com/2010/04/15/having-fun-the-social-techno-way_409/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 02:17:24 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Social Media for Business]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[MacBook Pro i7]]></category>

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		<description><![CDATA[Today I managed to have fun while working. At long last I set up a personal Facebook page and uploaded some family photos. At the same time I transferred files and apps from a 2-year-old MacBook Pro to a brand new MacBook Pro (one of the models released earlier this week). I got the first [...]]]></description>
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<p>Today I managed to have fun while working. At long last I set up a <a title="Christine Thompson's Profile on Facebook" href="ttp://www.facebook.com/profile.php?id=100000659960503" target="_blank">personal Facebook page</a> and uploaded some family photos. At the same time I transferred files and apps from a 2-year-old MacBook Pro to a brand new MacBook Pro (one of the models released earlier this week). I got the first 15-inch i7 model sold by Apple’s Bellevue location.</p>
<p>My office has several Macs side by side, so it was easy to work on multiple parallel tasks. When the file/program transfer process finishes, my husband will be the lucky recipient of a Mac laptop that also runs Windows 7.</p>
<h3>Transferring Files &amp; Programs to a New Mac</h3>
<p>When you have hundreds of gigabytes worth of stuff on a Mac laptop, the process of transferring from one to another takes a couple hours over a Firewire cable. But it requires no supervision once the process is underway. (Hence the Facebook project as a productive use of time while transferring files.)</p>
<p>Every time I go through the process of transferring files and programs from an older Mac to a newer one, I’m reminded of how well Apple has simplified this process compared to what you experience when facing a similar challenge with Windows PCs. The Mac transfer is almost flawless — especially if you remember which programs (like Adobe’s Creative Suite) need to be deactivated so you don’t get into license conflict.</p>
<p>Getting my documents and apps installed in the Windows partition of my new MacBook Pro will take far longer than it took to set up the Mac side of this computer. Tranferring the files is no problem, but I have to reinstall all the programs, which means looking through my office files for all the license keys and typing them in with no errors. (Not an easy feat.)</p>
<h3>Proud Owner of a MacBook Pro i7</h3>
<p>Luckily for me the Bellevue Square Apple Store’s business consultant treats me well. He knew I was interested in the new 2010 MacBook Pro models, and kept me informed about inventory status, as he knew I wanted to see the new high-res anti-glare screen before choosing which configuration to buy. His first i7 models arrived in the store today, so he contacted me this morning to let me know he had a few in stock.</p>
<p>There’s a lot to like about the new MacBook Pro with Intel’s i7 processor: fast and sweet. It has all the usual Apple fit-and-finish finesse, but with superior graphics, a terrific screen, and a big boost in performance, when compared to my older laptop.</p>
<p>After lunch I ordered a copy of Windows 7 Professional from Amazon, and took advantage of their local delivery option (for $2 more than it would have cost to receive the software on Saturday). It arrived in time for me to begin the install before supper time.</p>
<p>As I write this, I’ve set up Bootcamp, partitioned the Mac, have installed Windows 7 Professional (64-bit version), and am now installing Apple’s hardware drivers for Windows. Compared to how long this process took on my older laptop, albeit with the 32-bit version of Win 7, this install is just screaming fast. It’s so fast that I keep getting distracted from this blog entry.</p>
<h3>Real Time “Social”</h3>
<p>But the truly fun part about today was exchanging comments and photo tags with my niece Melanie, who was closely monitoring my Facebook progress. She lives 3 time zones to the east of here, so her workday has ended and she’s relaxing in the evening while I’m still plugging away. She made sure family members are getting tagged properly in my Facebook photo albums.</p>
<p>No sooner did I get a photo or two uploaded, but Mel had tagged the family members whose faces appear in the photo. Except she forgot to tag her father in one of the shots. I wonder if that was a Freudian slip, or if the image appears cropped on her computer, so she didn’t see his face…</p>
<p>So here I am, installing Windows, and exchanging comments with family back in New England. Juggling fun, social interactions, and work all at the same time. Thanks Facebook, thanks Apple, thanks Amazon (for same-day service on Windows 7). You all made my fun day possible.</p>
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