Musings of a Marketing Maven

Christine Thompson> What's on my mind: life and work

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Tangled Up in Green

April 21st, 2011 · Back to Basics, Creativity

Over coffee last week I was reminiscing with a friend who’s passionate about music, particularly Bob Dylan and other artists from the folk-rock era. While sipping lattes, Dave told the story of what inspired Dylan’s song, Tangled Up in Blue — a recent foray into painting. Apparently Dylan adapted a remark from his art teacher: that beginners often get “tangled up in the blue” section of their palette.

Dave was enchanted by a recent biography of Dylan, written by a historian and Dylan fan, resulting in a fascinating exploration of the political, social and cultural milieu that informed Dylan’s art. Somehow we kept returning to the “tangled up” phrase during our conversation.

Since then the phrase, snatches of the song and images of blue have been reverberating in my head. A pleasing form of blues obsession…

And now the concept has morphed into “tangled up in green,” sparked the visual explosion of spring green everywhere I look here in the Pacific Northwest.

Green-Leaves-of-Spring

After a long grey and insanely rainy winter, this verdant fire is a feast for warmth-starved eyes.

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Watch Those Service Fees!

April 6th, 2011 · Back to Basics

I was on the verge of buying 4 concert tickets today, but abandoned my shopping cart when I saw how outrageous the “convenience fee” is for this online transaction.

For a single purchase transaction of 4 tickets at $68.00 each, the ticket processing service will impose a $38 fee ($9.50 a ticket). Relative to value delivered, a 14% “tax” on each ticket is way out of proportion.

So the Early Music Guild and Seattle Baroque Orchestra lost out on 4 concert patrons, because their ticket processing service is too greedy (STG).

Too bad: it might have been a great performance.

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Blogging Is Dead. Oh, Really?

March 4th, 2011 · Social Media for Business

You can always tell when it’s been a slow news day. There’s yet another provocative news story, pronouncing the death of email, or blogging, or Twitter. You name it.

Several weeks ago the New York Times wrote that blogging among young people was on the decline, according to research from the Pew Center’s Internet and American Life Project. Later, more thoughtful commentaries appeared, noting that blogging isn’t dead; it is just evolving.

The observation I found most pertinent is from GigaOm:

Blogging… has evolved into much more of a continuum of publishing

My experience, although far from scientific, is that blogging and tweeting have become part of a continuum of conversation. People choose the means of expression that is most comfortable, perhaps most convenient at the moment — the means that best suits what they want to say — and to whom.

With both my personal blog and my professional blog, I’ve been surprised by the number of comments that arrive via email rather than as comments posted directly in the blog. It takes an extra step or two for someone to contact me by email, rather than WordPress’ built-in comment forms. This suggests something about the person’s motivation.

The more thoughtful the comment, or the more it pertains to the writer’s specific business issues, the more likely it is to arrive in my email in-box, rather than appear as a public comment on my blog. More than once I’ve found myself encouraging the comment’s author to share it from within the blog, because I believed it would resonate with others.

I also recognize that, at times, people’s only recourse is to communicate with me via email, because the opportunity to comment on a post has expired.

Sadly, I’ve been forced to stop accepting blog comments within a month or so of posting a new entry, to avoid incessant spamming by the Eastern European link farms. Somehow I just haven’t been able to swallow the need to add a Captcha form, the automated alternative to fending off the spammers.

The fact that spammers have become so active says that there’s continuing value in blogs.

And then there was the message on 2/26 from prolific tweeter Jeremiah Owyang:

Tweet more than 20 times a day? You should blog. Pay yourself first.

No, blogging isn’t dead: it’s just part of a continuum of conversation options.

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On Photo Booths and Identity

January 29th, 2011 · Back to Basics, Tools & Technology

When I lived in Paris, it seemed there was a photo booth on every corner. The French, quintessential bureaucrats, required photo documentation on all kinds of permits and applications. Perhaps they still do.

Chris-Identity-Card-for-Sorbonne

The police required a photo on my carte d’identité, a document to be carried at all times (or risk deportation). It was not enough to have a student visa… So duplicate photos, and a trip to the neighborhood photo booth.

To live in Paris as a legally documented resident meant supplying dozens of photos to a variety of institutions. (And often multiple copies for each piece of documentation.)

Photo IDs clipped to purpose-specific documents were required by the university, for class enrollment, student meals, etc. But they also afforded access to discounts on bus and metro passes, museum entry tickets, school books and student supplies.

French-identity

It kept those photo booths busy…

Some of the photos were SO ugly that all you could do was laugh. So bad they could almost be taken for police mug shots…

So when Apple introduced Apple Photo Booth, a free app for devices with a built-in iSight camera, I had to laugh. To me shots taken in a photo booth reveal people in the least flattering ways possible. And no surprise: most photos shared via Apple Photo Booth are indeed unflattering… You won’t find me using that app.

Update 3/2/2011: Given Apple’s introduction of the new iPad 2 today, I may have to eat my words. Apple has promised a “new and improved” version of Photo Booth for the iPad 2 — an app that Apple claims is both lots of fun, as well as visually compelling. If that’s the case, you may find me back in “the virtual photo booth.”

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Where Has the Magic Gone?

January 28th, 2011 · Back to Basics

I’ve been wallowing in nostalgia for the past several evenings, a side benefit of pruning files, organizing photos, and reducing clutter. When you’ve married into a family of pack rats, as I have, this is a never-ending chore. But it has its peculiar joys. (Think, Marcel Proust.)

While wading through family records, I’ve rediscovered travel documents from my time as a student in Paris. They have triggered fond memories, and led to shared stories over dinner and a glass of wine.

Now that so much of the world has gone digital, some of the nostalgic magic of foreign travel has been lost. Does this imply our personal histories will be less rich, less redolent of memories triggered by old documents?

Just look at my student visa, for example. The colorful stamps, the distinctive shapes of different countries’ imprints. The handwritten details. It’s a cultural artifact from the pre-digital modern era.

French-student-visa

Rhapsody in Blue

From the appearance of the original document, it’s clear that the French consular clerk was using a fountain pen to write my particulars on the visa. The style and color of the handwritten details are distinctively French. When I lived in Paris, everyone used fountain pens; and almost all pen cartridges were filled with the same shade of blue ink.

That pervasive shade of blue is inextricably linked to that milieu, my student notebooks, the people of that time and place. To the love letters I wrote my boyfriend, now husband, from Paris — written with a fountain pen that often bled through the flimsy airmail stationery. Letters that appeared during my “archeological dig” into our family files.

Despite the convenience of writing on a keyboard, computer-generated documents lack the mystique of those penned letters. The foreign stamps, the sketches in the margins.

And with today’s digitally scanned and recorded border crossing protocols, my passport remains empty, no matter how many trips I take. So it’s hard to remember when I’ve traveled where…

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Taxes: Get Ready to Waste Lots of Time

January 21st, 2011 · Back to Basics, Tools & Technology

It was ironic that 3 local accounting firms called me today to pitch their services, just as I was wrestling with the 1099 forms to file regarding payments to independent contractors. At this time of year, there are millions of small businesses facing similar time losses due to tax filings. [Read more →]

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Boys and Their Toys

January 9th, 2011 · Tools & Technology

So what is it about boys and their toys? Or my mother and her gadgets, for that matter?

Yesterday I went for a walk with my husband, his first practice run with 2 new tech gadgets purchased for next summer’s boating season. One is a low power handheld UHF radio designed for use in coastal waters, and the other a GPS device optimized for navigation while boating. Unlike the Ma Garmin devices that give you turn by turn directions while driving, his GPS is designed to work primarily with lat/lon coordinates and waypoints, although it has some nice trip computer features.

Thanks to his new devices I now know that our “short” walk is 2.8 miles long, and our average pace over somewhat hilly terrain is 3.5 miles per hour. I’ve also learned that the tall trees here in the Pacific Northwest can block satellite reception for seconds at a time, introducing multiple kinds of errors into the data. That sometimes upwards of 12 satellites are sending signals that his device is interpolating. According to the built-in compass on his handheld GPS, I now know that the streets on this island were laid out in a north-south-east-west grid.

Data I could have lived without.

But it was funny watching my husband’s eyes remain glued to his gadgets, as I gently steered him away from roadside trees or shrubbery along the edge of the walking trails.

In his defense he says he needs to master these devices before taking them out with us on a kayaking or boating expedition. Given what I saw of their user interfaces, I can see why he’s starting the learning curve now.

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Helping Alice Reinvent Herself

December 15th, 2010 · Back to Basics

Today was a “pay it forward” day, coaching someone who’s been out of the job market for 5 years, and now wants back in. Alice needs help thinking about options, identifying what’s new or changed in the business environment and her own professional arena. She’s struggling to find her best self while exploring how and where to re-enter the job market.

Although career coaching is not my forte, I’d agreed to this meeting at the request of an Apple colleague who thought I could offer some useful perspective and thought-provoking questions. Before the meeting I forwarded Alice some web links just to get her creative juices flowing. That set a great context for our conversation.

When Happily Ever After Doesn’t Last Forever

It’s the kind of situation you see here in Seattle (or the Silicon Valley, Austin, etc.): Alice retires early, thanks to an IPO from a famous Seattle success story. Marries, has kids. Happily ever after — or for as long as the stock holds its value. A fairy tale come true, or so it seems.

Fast-forward 5 years, Alice’s kids are now in school, boredom sets in, perhaps money is no longer stretching as far as it once did.

But what’s really motivating Alice is the emotional need to re-engage with what she calls “a tribe.” Reconnecting with adults, away from the playground with the nannies and other moms. Forming bonds with other like-minded professionals who love to do great work, with and for others. Learning new skills, testing oneself in the challenges of the work environment. Helping “the tribe.”

Alice had been an accomplished experience (UI/UX) designer for a local company with global brand recognition. She has some important accomplishments on her resume, but no professional achievements to speak of for the past 5 years. Her time was invested in being a mom, volunteering at the preschool, and so on.

A lot has changed technically in the world of digital experiences, online marketing, social networking, etc., since Alice left the workforce 5 years ago. For designers it’s been a virtual tsunami of change…

The First Step on Her Journey

Alice knows she has a lot to learn, so the question is where to start, where to focus her time and energies. What to do to refresh her portfolio, her personal branding, her “show and tell” materials. Should she go back to school, get an advanced degree or professional certificate, or find an entry-level role and essentially start over…

Alice’s self-esteem is somewhat fragile; she’s out of practice with “selling herself” to a prospective employer or client. She’s heard that employers or clients prefer kids fresh out of school, who command lower payscales than experienced designers like Alice. (And let’s not even go down the path of the higher value placed on developers versus designers these days…) It’s hard for Alice to imagine how to sell herself against a younger person with more up-to-date technical skills — 5 years being a virtual lifetime in the web world.

Sadly, age bias in the workplace is very real, even in liberal places like Seattle. As a Boomer it’s painful to see age bias rear its ugly head as an employment issue even for relatively young women, people in their mid-30’s like Alice.

So we talked about ways Alice could seek opportunities that might value her strengths, rather than focusing on her near-term skills gaps. Some of these areas, like the “visual thinking movement,” were off the radar screen when Alice was still working. Some offer real promise for talents like Alice’s.

At the end of a long conversation, I was able to steer Alice toward some opportunity areas that might value her strengths, wisdom and career experience. It felt good.

But what was most rewarding was seeing Alice light up, excited by notions about where she could still make a difference, even if in different forms or media than 5 years ago. I hope she finds her new tribe.

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Kindle for Seniors

December 1st, 2010 · Tools & Technology

Who would have guessed that the gift my father wanted most for his 60th wedding anniversary was a Kindle. It turns out to make a lot of sense for guys like him. He’s a voracious reader, and is now struggling with age-related eyesight challenges. So Kindle’s ability to zoom up to larger type is a real blessing, especially for seniors who are avid readers frustrated at the scarcity of large print titles available at their local library.

Not to mention the immediate gratification of those book downloads… It’s a relief to us, knowing that he lives in hilly snow country (and is not allowed to drive at night), that he can get almost any book he wants, when he wants it.

Now I just hope Dad doesn’t complain about Kindle’s somewhat awkward UI, as he’s a long-time Mac fan and may bring Mac-like expectations to bear on his Kindle experience.

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How to Piss Off Your Customers

November 18th, 2010 · Marketing

It always amazes me that big brands can sometimes be so dumb when it comes to customer interactions. Here are a few brand-busters from this week’s interactions. [Read more →]

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