Mobile Insider’s Steve Smith confessed today to his “Google seduction” — a whole new level of experience that Google delivers to iPhone users via Google’s mobile-optimized services.
First off, Google for iPhone excels at speed and efficiency, and the app shows how much this matters in pulling a user in.
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Doing a major refresh to a website can be a daunting task, no matter what size your business is. For huge corporations the challenge is coordinating messaging strategies and negotiating priority conflicts across internal fiefdoms.
For a small business like mine, without a permanent in-house web team, finding the time (and the talent) to overhaul the website is its own challenge. But we finally went live today: check out www.informing-arts.com.
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It’s taken longer to get here than expected, but I can now run either Windows Vista or Mac OS X Leopard from my MacBook Pro. What a treat — both operating systems on a single notebook that weighs less than 6 pounds. This will be a great convenience when traveling to work at a client’s office.
Better yet, Vista runs faster, more smoothly, and with better video support on Apple’s device than the laptop I bought 18 months ago from Alienware. Somehow, Alienware and Nvidia just couldn’t be bothered to update the graphics drivers on the Alienware device.
Once again, Apple trumps all other tech vendors for quality of user experience…
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A while ago, Forrester Research analyst Brian Haven asked who’s at fault when there’s a serious disconnect between the brand promise conveyed by the advertising campaign, and what a person experiences later. Is it the agency or the company (brand owner) that’s accountable?
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From everything I read, the advertising industry can’t wait to get its hands on the next big untapped inventory of screen “real estate” and consumer attention — our mobile phones.
Google’s rationale for developing and promoting Android, their mobile OS platform, has to be largely motivated by the billions they hope to earn by enabling mobile advertising, the next big frontier in digital advertising.
Call me a luddite, but I, for one, am uninterested in receiving ads on my mobile phone under the current usage (and pricing) models offered to subscribers. Here’s why.
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The relative success or failure of most projects is determined at the outset, by how well the project is defined and scoped, roles clarified, and expectations set. This is critical if you aim for high-impact results. [Read more →]
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I wince when direct marketers trumpet their expertise at managing so-called “conversations” with customers or prospects. It must be that their definition of a conversation and mine are really different.
Poor DM execution often reveals how far vendors really are from what truly matters in conversation: listening and responding appropriately to what the other party says.
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Bloggers who prefer WYSIWYG writing and editing tools will appreciate Windows Live Writer. It’s a desktop application that lets you compose new entries when offline, preview the post as it will look online, and then upload it to wherever your blog is being hosted.
Although no doubt optimized for Windows Live Spaces (Microsoft’s blog hosting world), it’s also compatible with Wordpress, Blogger and other common blogging tools.
I’ve been using it with Wordpress, and so far, it’s worked like a charm.
Did I mention it’s free?
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Sometimes I just want to get the best possible audio quality out of my iPhone, and that’s when I pull out some audiophile headphones.
Take a look at these daisy-chained adapters! [Read more →]
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Well, it took a couple of hours to backup the hard drive and then install Leopard on my MacBook Pro. So far, so good. It’s been fast and very reliable.
I haven’t done a thorough test, but so far, most of my applications are working just fine. The notebook recovers from sleep even more quickly than before — within a couple of seconds of opening the lid. (I wish my PC Vista notebook could perform like that!) [Read more →]