Musings of a Marketing Maven

A while ago, For­rester Research ana­lyst Brian Haven asked who’s at fault when there’s a seri­ous dis­con­nect between the brand promise con­veyed by the adver­tis­ing cam­paign, and what a per­son expe­ri­ences later. Is it the agency or the com­pany (brand owner) that’s accountable?

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