From everything I read, the advertising industry can’t wait to get its hands on the next big untapped inventory of screen “real estate” and consumer attention — our mobile phones. Google’s rationale for developing and promoting Android, their mobile OS platform, has to be largely motivated by the billions they hope to earn by enabling [...]
Entries Tagged as 'Android'
Mobile Advertising — Who Wants It?
November 18th, 2007 · 2 Comments · Marketing
Tags: Android·Google·mobile ads