You can always tell when it’s been a slow news day. There’s yet another provocative news story, pronouncing the death of email, or blogging, or Twitter. You name it. Several weeks ago the New York Times wrote that blogging among young people was on the decline, according to research from the Pew Center’s Internet and [...]
The hype around social media as conversation has become deafening. Much of the hyperbole comes from agencies and consultants who have seized upon social media as the next wave; their motivation is self-serving, of course. Promoting their credentials as social media experts enables them
Tags: B2B marketing·blogging·conversational marketing·personal branding·social media
Some of my B2B clients are starting to encourage blogging by their employees. Corporate guidelines, such as do’s and don’ts, are amply provided. Ironically, corporate blogging guidelines are often provided via Word documents, instead of an internal blog that might be better at encouraging discussion or addressing employees’ questions. It seems to me that these [...]
Tags: B2B marketing·blogging
If you’ve read the Cluetrain Manifesto, you know that blogging originated from people’s burning desire to let their authentic voice be heard. Early bloggers were reacting against the watered-down, politically correct messages they were reading in the public media or writing for their employers. I’m now starting to run into clients who want their employees [...]
Tags: B2B marketing·blogging·brand